Post on 22-Apr-2015
description
Don’t Compete with Rivals, Make them Irrelevant.
Despre Vanzari & Blue Ocean Strategy
Romanian Sales Conference
Radisson Blu
25.09.2014
Daniel Rosca www.b2b-strategy.ro
African Elephant by RobtheDoodler on deviantART
Cat cantareste un elefant?
Cat te costa transportul unui elefant?
* iti place imaginea?
Dar in acest caz?
+ veterinar, alimentatie, personal auxiliar, perioada "dresaj"... ?
"... trying to secure more famous clowns and lion tamers, a strategy
that raised circuses’ cost structure without substantially altering the
circus experience."
Recenzie Blue Ocean Strategy | www.b2b-strategy.ro
"Cirque du Soleil gained a new understanding not only of
circus customers...
...but also of circus noncustomers, adult theater customers.”
Recenzie Blue Ocean Strategy www.b2b-strategy.ro
* extras din manualul de identitate al Romaniei...
"... no promotional campaign, mass
media, or consumer advertising. It didn’t
simply steal sales from competitors... "
Yellow Tail brought nonwine drinkers, beer and ready-to-drink cocktail consumers into the wine market.
“Chapter 5 shows how to maximize the size of a blue ocean. To create greatest market of new demand, this chapter challenges the conventional practice… helps to get managers thinking from a demand-side perspective.”
Generare nevoie de cumparare? * industrii complementare, teatru & bere
... Its why Head of Marketing for Cirque du Soleil, Mario D'Amico said, "If we had asked our audience what
they wanted, we would end up doing Swan Lake every year."
Cum functioneaza o clepsidra?
Generare nevoie de cumparare?
De ce Apple nu are vanzatori?
Interviu Adrian Garmacea, Emanuel Popa & Florin Plesca
3 Directori Generali, o singura provocare! Metodologie Lead Generation 2015
Cine este "elefantul" din industria in care activezi? * game de produse / servicii vs competitie? • 80% of
sales require 5 follow-up calls after
the meeting
• 44% of salespeople give up after 1 follow-up
Daca reusim sa eliminam aceste
etape?
www.b2b-strategy.ro/Cucuteni * +37bnUSD / year... !
Soborul de la Isaiia / Cultura & Civilizatie Cucuteni 7000 BC
Te invit pe www.b2b-strategy.ro sa analizezi:
• metodologie Lead Generation 2015 / De ce Apple nu are vanzatori? • pozitionare Blue Ocean Strategy / Cultura & Civilizatia Cucuteni
• optimizare buget 2015, Marketing & Vanzari:
• pozitionare Blue Ocean Strategy
* pozitionare Blue Ocean Strategy holding de companii Green Future
Cum arata competitia noastra vs
competitia companiei pe care o reprezinti?
“Stop benchmarking the competition. The more you benchmark your competitors, the more you tend to look like them.”
.
… a strategy that raised circuses’ cost structure without substantially altering the circus experience!
Va multumesc pentru timpul acordat! Daniel Rosca
www.b2b-strategy.ro | www.about.me/DanielRosca | +4(0) 744 33 66 43