Post on 14-Sep-2014
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Visual Identity Guidelines
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Introduction
The United Nations Conference on Sustainable Development Rio+20 logo and campaign material have been designed and developed by Graphic Design in New York. The Rio+20 conference will take place in June 2012 in Rio de Janeiro. All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as an effective tool to communicate the ideas and values of the brand. For consistency, the logo must always comply with this Brand Guideline. The logo is based on three components of sustainable development – social equity, economic growth and environmental protection, all connected in the shape of a globe. The three colors blend into each other indicating the connectedness of these different components. The logo Rio+20 is available in six United Nations official languages: Arabic, Chinese, English, French, Portuguese, Russian and Spanish.
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Rio+20 Brand Configurations
The Rio+20 brand must be kept and always presented according to the standards and norms of this guideline. In any kind of promotion or communication activities, no matter which media is used (press, electronic, etc.) Rio+20 must be clearly identified through its brand versions. The brand and the logo that identify the event represent the focal point in all communication. They must be applied clearly in a way to avoid episodic readings.
The National Organizing Committee (NOC) must be contacted if there is any doubt related to this material and for further clarification.
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Primary compact format with text stacked on the side
Secondary horizontal format with text in three lines on the side
Main Signature
The main signature – configured both horizontally and vertically – is the primary way to present and apply the brand Rio+20. This must be the starting point to create any sort of communication material. The brand Rio+20 configured vertically is preferred.
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Signature in Black and White (monochromatic)
The Rio+20 signature in B/W must be used only in documents or in a situation in which the brand cannot or must not be printed in colors in order to optimize costs.
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Logo versions in all official languages of the UN
Arabic
Vertical Version
English Russian
Chinese French Spanish
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Arabic English Russian
Chinese French Spanish
Logo Signature in Black and White in all the official languages of the UN
Vertical Version
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Logo version in all official languages of the UN
Arabic English Russian
Chinese French Spanish
Horizontal Version
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Logo signature in Black and White in all official languages of the UN
Arabic English Russian
Chinese French Spanish
Horizontal Version
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Minimum measurements of the Rio+20 brand
In order to maintain the integrity of all elements and the legibility of the word mark brand, the minimum size of reproduction should not be less than 15mm in height in both vertical or horizontal versions. Whenever the logo is used within the box, it should never be less than 25mm in height.
Minimum measurements without the Box
Vertical Vertical
Horizontal Horizontal
Minimum measurements with Box
15 mm 25 mm
15 mm 25 mm
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Clear Space
Always maintain the minimum clear space around the Rio+20 logo to preserve its integrity To maintain visual clarity and to provide maximum impact, the Rio+20 logo must never appear to be linked to or crowded by copy, photographs or graphic elements. The clear space for the logo must measure the width of the letters “io” in the logotype.
Clear Space
IOIO
IO IO X
XX
X
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Rio+20 Color Pattern
The exact polychromic tones of each print (CMYK) and electronic versions (RGB) are depicted below.
CMYK RGB
C: 0%M: 100%Y: 100%K: 25%
SOCIAL RED
R:186%G: 20%B: 26%
ECONOMIC BLUE
C: 100%M: 90%Y: 0%K: 0%
R: 33%G: 54%B: 154%
ENVIRONMENTAL GREEN
C: 50%M: 5%Y: 90%K: 0%
R: 141%G: 190%B: 80%
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Typeface
All elements have been carefully combined so the logo, in its entirety or in the following derivatives, can be used as an effective tool to communicate the ideas and values of the brand. For consistency, the logo must always complywith this Brand Guideline.
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Correct and Incorrect Usage
The brand must not be changed in any way such as its colors, layout or dimensions. Below there are some errors that must be avoided. Comparing to the original brand, please verify the incorrect usage and make sure that the Rio+20 brand is not altered.
Conferência dasNações UnidassobreDesenvolvimentoSustentável
Do not change opacity of the logo
Do not distort the logo
Do not change colors of the logo
Do notrearrangeelements ofthe logo
Do notrearrangeelements ofthe logo
Do notrearrangetypography ofthe logo
Do not rotate the logo
Do not reflect the logo
√
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Application Over Backgrounds
The colorful logo must only be applied to plain backgrounds: white or black. If the logo needs a box, both white or gradient version can be used around the logo.
Light background 1
Light background 2
Dark background 1
Dark background 2
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Gradient Signature
CMYK 0% / 100% / 100% / 25%
CMYK 100% / 90% / 0% / 0%
CMYK 50% / 5% / 90% / 0%
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Application over Backgrounds
For any other kind of background – plain colorful, indefinite, transparent, dégradé, patterned, photographic or illustrated, the logo and the clear space on a white or gradient background must be used.
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Application over Backgrounds
A light or dark background will determine the use of the logo in either white or gradient color. Options for using the Rio+20 logo on a dark background / image:
√ √
√x
OFFICIAL PARTNERSHIP
How brands must work together
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Horizontal marks application with an Official Partnership
On signatures with an Official Partnership, brands must follow the pattern below: The Rio+20 brand is to be placed on the left. The official partnership brand will always be on the right. The Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federal brands will be placed below. The length of Rio+20 brand will be equal to the Governo Federal brand lenght. (X)The width between them, either horizontally or vertically, will be equal to the Governo Federal brand height. (Y)
Xy
Y
Y
Y
WW
Official Partnership
Xyy
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Please Note:
The official partnership brand length must never exceed the Rio+20 brand lenght (X).If the official partnership logo is inside a box, it should be the same length as the Federal Government logo (X) or less. If it is not inside a box, it should have the same height as The Federal Government logo (Y).In order to separate the logos there is a 0.5 pt thick black line.
X
Y
Official Partnership
X
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Vertical brands application with an official partnership
In vertical signatures with an Official Partnership, brands must follow the pattern below:The Rio+20 brand is placed in the middle as well as the official partnership brand down below followed by the Prefeitura do Rio de Janeiro, Governo do Estado do Rio de Janeiro and Governo Federal brands.
X
Official Partnership
Y
Y
Y
Y
W
W
Xyy
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Official Partnership
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Horizontal brands application with more than one Official Partnership
In signatures with more than one Official Signature, brands must follow the pattern below:The Rio+20 brand is to be placed in the middle above all the others. The official partnership brands are to be placed below.Then, on the third line of brands Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro and Governo Federal.The brands width will be the same as that of the Governo Federal (X).The width among them will be equal to the Governo Federal brand height (Y).
X
y yyy Official Partnership
Y
Y
Y
Y
Xyy
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Official Partnership
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Minimum Size
In order to maintain the elements integrity and the legibility of the brand the minimum size recommended for reproductions of the Rio+20 logo must never be less than 12mm in height.
15 mm15 mm
Official Partnership
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Application over backgrounds
For any other kind of background – plain, colorful, indefinite, transparent, dégradé, patterned, photographic or illustrated, the logo and the clear space on a white or gradient background must be used. In these cases, the “Official Partnership” name should be placed in a white box. All other brand versions must be kept (Prefeitura do Rio de Janeiro on a blue one, Governo do Rio de Janeiro and Governo Federal on white boxes).
Logos on an indefinite background.
Official Partnership
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√Official Partnershipx Official Partnership
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On other materials – BANNER 1Option 1 (white box)
X
1/5 X
Option 2 (white label)The label size vertically (portrait) will be 1/5 of height.
Official Partnership
Official Partnership
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On other materials – BANNER 2
Option 1 (white box) Option 2 (white label)The label size vertically (portrait) will be 1/5 of height
X
1/5 X
Official PartnershipOfficial Partnership
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HOARDINGS
Dark background hoarding and a white label. The horizontal label size (landscape) will be ¼ height.For horizontal pieces, the logo is placed in the same line.
X
1/4 XOfficial Partnership
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Audio Visual Application
The logo set that comes before audio visual presentations must have two configurations: black or white backgrounds.
The set displays the Rio+20, Official Partnership and Governo Federal logos placed in the middle. Below, the UNDP, Prefeitura do Rio de Janeiro and Governo do Rio de Janeiro logos are placed.
First option: the logos appear from the bottom up, well placed in the middle and must remain on screen for at least four seconds between the fade-in and fade-out time.
Second option: the logos come from left to right, well placed in the middle, and must remain on screen for at least four seconds.
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Audio Visual piece on a light background
Official Partnership
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Audio Visual piece on a dark background
Official Partnership
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GRID
Partnership, Support and Official Suppliers. How logos must work together.
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Brands Application
In signatures with more than one agency or entity, the level of communication involvement must be analyzed. The supporters logos will be ½ (1/2 X) length of official partners and Rio+20 logos.Suppliers logos will be aligned on the left among them. The proportion will appear to be ¼ (1/4 X) of the Rio+20 and Governo Federal logos.
1/2 X1/4 X
1X PartnershipSuppliers
Supporters
Y
Y
X
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All vertical brands application
The Rio+20 brand, Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federal brands remain along the same line, aligning the right block.The brand lengths will be the same as that of the Governo Federal (X). The width among them will be the same as the Governo Federal brand height (Y).
Y
Y
Y
Y
Y
Y
Supporters
Suppliers
y y y y y y y y y y y y y y y y y
y y y y y y y y y y y
Partnership
y y y yy
Y
y y y
X
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Supporters
Suppliers
Partnership
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Suppliers Supporters
Partnership
All horizontal brands application
The Rio+20, Official Partnership, Prefeitura do Rio de Janeiro, Governo do Rio de Janeiro, and Governo Federal brands are placed along the same line, aligning the right block. Supporters and Suppliers brands are placed below.
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HOARDINGS with horizontal brands.
X
1/4 XSuppliers Supporters
Partnership