KTU visual identity

VISUAL IDENTITY

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TABLE OF CONTENTS

Logo

The structure of the logo

The structure of the logo distances

The minimal sizes, minimal spaces of the logo

The colours of the logo

The backgrounds of the logo

The variations of the logo

The fonts of the logo

The fonts of the documents

Business card

Blanks (2014 -2015)

Envelope (2014 -2015)

Invitation (2014 -2015)

4–5

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7–8

9–10

11

12–15

16–17

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19

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21

22

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Documents folder (2014 -2015)

Notebooks (A4, A5) (2014 -2015)

Poster template (2014 -2015)

Information link template (2014 -2015)

Graphical/decorative pattern (2014 -2015)

The pictures of visual identity elements

Souvenirs and merchandise

Job advertisement

Press Release

Presentation

Infographic colour palettes

Photography style

Marking buildings, rooms

Marking cars

Contacts

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25

26

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28–29

30–33

34–37

38

39

40–41

42–43

44–45

46-47

48

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The logo of Kaunas University of Technology

WHAT

WHAT

modern design:visually sparing and

expressive at the same time

ideologically close to the periodic table, where

chemical elements interactas different members

in the University’s ecosystem

WHY

a unified and assiduous image increases the University’s recognition in the society

modernity and transparency which are at the basis of the University’s activities must be followed by the visual identity based on the same

principles

WHERE

in all visual communication except for the flag, medals, decorations, graduation diplomas, where the University’s coat of

arms is being used

from international com-munication to everyday

collaboration

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THE LOGOThe logo of Kaunas University of Technology

can be used in two versions

FULL LOGO ICON

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THE LOGOIn an international context, the English version of the logo or the icon is used

FULL LOGOICON

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UNIVERSITY’S ABBREVIATION UNIVERSITY NAME

DATE OF ESTABLISHMENT

THE LOGOStructure

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xk

k1/2 x

z z z z

x

x x

THE LOGOThe structure of the logo distances

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x

y

z z z

yx

x x

THE LOGOThe structure of the logo distances

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THE LOGOMinimal sizes and minimal spaces around the logo are determined

by the size of the letter “u” by proportionally enlarging/reducing the logo

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10 mm 15 mm

THE LOGOThe minimal sizes, minimal spaces of the logo. Minimal size of the logo.

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THE COLOURS OF THE LOGO

C M Y K 0 / 0 / 0 / 1 0 0PANTONE PRO BALCK

C M Y K 0 / 0 / 0 / 0PANTONE WHITE

The contour of the logo can be only black or white

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The logo is transparent and adaptable to the background. Taking into account the colour contrast, either the black or the white logo is used.

THE BACKGROUNDS OF THE LOGO

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The preferred backgrounds are monochrome natural/texture surfaces


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The logo can be used on plain unnatural surfaces as well


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The logo can be used on a picture only in the place where the background of the logo and its protection zone is monochromatic.

It is strictly prohibited to use the logo on multi-coloured, variegated surfaces.


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apskaitoskatedra

The logos of the departments are constructed on the base of the University’s logo, by using the name of the department instead

of the University’s name.

THE VARIATIONS OF THE LOGO

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The logos of the departments are constructed on the base of the University’s logo, by using the name of the department instead

of the University’s name.

department ofaccounting

institute ofenvironmentalengineering

department ofstrategic planningand quality

THE VARIATIONS OF THE LOGO

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GOOD HEADLINE PRO BOLD

GOOD HEADLINE PRO MEDIUM GOOD HEADLINE PRO MEDIUM

THE FONTS OF THE LOGO

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The headline uses the PF Din Text Pro font family

FONTS

Kauno technologijos universitetas














The main text uses the Arial fonts family





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Name Surname

K. Donelaicio str. 73LT-44029 Kaunas, LithuaniaPhone +370 xx xxx xxxMob. phone +370 xxx xx [email protected]

10 mm

16 mm

10 mm

10 mm

39 mm

PF Din Text Pro Regular 7ptPF Din Text Pro Bold 9pt

The format of the business card is 90 mm × 50 mmThe paper used for making the business cards:

TDF280B1 Tucard O Felt 280 gRives Sens. M. Ta 270 g

BUSINESS CARD

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32 mm

55 mm55 mm

25 mm

180 mm Good Headline Pro Light 10pt

x x

Good Headline Pro Medium 12pt

BBlank format A4The paper used to make the blanks:

Munken Polar Rough 150g

BLANKS

Kaunas University of Technology

K. Donelaicio str. 73, LT–44029 KaunasPhone (8 37) 30 00 00/ 32 41 40Faks. (8 37) 32 41 44e-mail. [email protected]

company code 111950581VAT reference number LT119505811

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Kaunas University of Technology

Lithuania

str.

ENVELOPE

Good Headline Pro Light 10pt


x x

15 mm 15 mm

53 mm

15 mm

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INVITATION

PF Din Text Pro Light 14pt

x x

15 mm

15 mm

15 mm

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FOLDER

x x

70 mm

40 mm

210 mm

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NOTEBOOKS

A

B

A 5 A 5

A 4

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Informative notice (text)

POSTER TEMPLATE

PF Din Text Pro Regular 31pt




PF Din Text Pro light 30pt

PF Din Text Pro light 20pt

PF Din Text Pro Medium 40pt

PF Din Text Pro Medium 22pt

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INFORMATION LINK TEMPLATE

Ut enim ad minim veniam

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labor e et.




Good Headline Pro Regular 15pt

01/09/14

10 a.m.

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GRAPHIC/DECORATIVE PATTERN

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SOUVENIRS AND MERCHANDISEThe logo is placed on the whole surface. In such cases, a full logo is never used.

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When it is not possible to cover the full surface with a logo, it is placed in one of the corners or in the centre. In such cases it is possible to use both the icon and the full logo.

SOUVENIRS AND MERCHANDISE

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Phot

ogra

phs

(p.3

0–37

) by

D.P

etru

laiti

s

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ELECTRONIC JOB ADVERTISEMENT

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PRESS RELEASE

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PRESENTATION

Title slide Content slide

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PRESENTATION

Content slide with a picture Diagram slide

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PRESENTATION

STUDIES SCIENCE BUSINESS

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r

g

b

123

123

118

232

204

83

76

30

89

200

198

235

72

3545

r

g

b

168

162

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200

198

45

216

210

96

224

217

150

236

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r

g

b

201

191

161

96

86

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175

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204

170

224

167

15875

r

g

b

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54

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96

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144

126

119

193

170

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229

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168

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196

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165

146

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86

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r

g

b

r

g

b

14

55

37

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86

62

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102

73

60

124

96

122

172

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HARMONIOUS DEVELOPMENT/ADMINISTRATION/ STUDENTS/

STRATEGIC INDICATORS/ STUDENTS DEPARTMENT/MANAGEMENT LEISURE

GREEN UNIVERSITY


PRESENTATION

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Pictures with white colour filter with 50% transparencyare used for illustrating journals and reportages

Photograph by G. Zaltauskaite

IMAGES STYLE

Photograph by G. Zaltauskaite

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Pictures with white colour filter with 50% transparencyare used for illustrating journals and reportages

IMAGES STYLE

Photograph by E. Baniulyte Photograph by M. Lapinskas

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MARKINGBuildings

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MARKINGName, room tables

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MARKINGCars

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IMPORTANT: in order for the Kaunas Unviersity of Technology visual identity to be used consistently and systemically, all the cases for using the logo must be approved by the department of Marketing

and Communications of Kaunas University of Technology:

K. Donelaicio str. 73, 118A LT-44248 Kaunas

Phone (8 37) 300 [email protected]

KTU logo author Džiugas Valančauskas.KTU visual identity author Evelina Baniulytė.

*KTU visual style is a winner of “Good design 2014“ award.

KTU visual identity

Documents

Transcript of KTU visual identity