RFL PartnershipFriday 2 March 2007

Outline of the Partnership: Benefits to Leeds Met What we have achieved so far Plans for the immediate, mid-term

and long-term future Areas in which to seek guidance

Benefits to Leeds Met Raise profile = increase student applications

Prestigious events• Carnegie World Club Challenge• Carnegie Challenge Cup• Raise profile within wider public, decision-makers,

credibility within sporting worldSchools events

• Carnegie Champion Schools Competition• Carnegie U19’s Competition• Access to target markets, longer term view, building

awareness from young age

Benefits to Leeds Met Raise profile = increase student applications Exclusive education partner

– Research opportunities (TC)– New RFL endorsed courses for referees and

administrators, and Sports MBA– Student placements, with one already in place– Student projects (GL)– Staff development opportunities through consultancy

(PR/Media), coaching and community development work

Benefits to Leeds Met Raise profile = increase student applications Exclusive education partner Community development

– 40 Carnegie branded development officers– 15 in London area, target market of 17,000 players

Benefits to Leeds Met Raise profile = increase student applications Exclusive education partner Community development RFL expertise

– GB squad presence on campus– Coaches– Players– Contacts and relationships with clubs– Contacts and relationships with media

Benefits to Leeds Met Raise profile = increase student applications Exclusive education partner Community development RFL expertise Corporate networking

– Provision of tickets to high profile events– Opportunities to host events at Leeds Met

Achieved so far… Launch

– 19 January– CRI, Headingley Campus

Achieved so far… Launch Formation of team and prioritise activities

Core Team Peter Rodgers Chip McClure - CCC Natalie Robertshaw - CCS Richard Berry - branding and marketing Guy Lincoln - education and KPIs Tony Collins - research and course development

Immediate priorities Branding Carnegie Challenge Cup Carnegie Champion Schools Competition

Achieved so far… Launch Formation of team and

prioritise activities Branding

Branding

Branding

What we have achieved so far Launch Formation of team and prioritise activities Branding Events

3 February 2007

FOCUS ON:

Wigan St Patricks 24 v Leeds Met 38

Round 1

24 February 2007

FOCUS ON:

Leigh Miners Rangers v Leeds Met

West Hull v Skirlaugh

Thornhill Trojans v Strela Kazan

Round 2

Round 3

11 March 2007

FOCUS ON:

Castleford Tigers v Castleford Lock Lane

Leigh Miners Rangers v Sheffield Eagles

Keighley Cougars v Thornhill Trojans

Rochdale Hornets v Saddleworth Rangers

York City Knights v Toulouse XIII

What we have achieved so far Launch Formation of team and prioritise activities Branding Events Media coverage

Media Coverage - Helen Goodwin

“Media coverage of the Carnegie Challenge Cup is very positive. Local papers in particular are embracing the ‘Road to Wembley’ concept. We have made good headway with the Rugby League papers, and League Express in particular wrote a positive article ahead of the round two games - they were offered interviews with Leeds Met coach Paul Fletcher and captain Jon Nicholls, and both were used. In addition, there were 261 mentions of the Carnegie Challenge Cup on web stories alone during the month of February.”

Launch coverage:7 National newspapers11 Regional and local newspapers5 Broadcast media including BBC website6 Trade press and websites

What we have achieved so far Launch Formation of team and prioritise activities Branding Events Media coverage Carnegie Themes

Carnegie Themes

Carnegie Champions Eric Harris Lewis Jones Barrie McDermott Jon Nicholls Haile Gebreselassie Dee Caffari Jane Tomlinson “Who is YOUR Carnegie Champion?”

Carnegie Challenges Great Student Run Great North Run Carnegie Great Outdoors Lyke Wake Walk Carnegie Great Outdoors Zipwire Challenge Carnegie Team Fitness Challenge “What is YOUR Carnegie Challenge?”

Achieved so far… Launch Formation of team and prioritise activities Branding Events Media coverage Carnegie Themes Carnegie Challenge Matters

Carnegie Challenge Matters

Results and fixtures

CCC, CCS, U19’s

Cup Reflections

Cup History

Carnegie Community

Carnegie Challenge

Carnegie Champions

Plans for the future Immediate

– Integration with Leeds Met Marketing team and plan– Website (www.carnegiechallengecup.co.uk)– Ticket competitions– Connect CCC with CCS and U19 competitions– Develop Carnegie Challenge and Champion themes– 4th Round Draw & media dinner– Finalise KPIs

Medium-term– Wembley– Roadshow bus

Long-term– Heritage Centre

Guidance needed Use of and managing external consultancy

agencies

Guidance needed Use of and managing external consultancy

agencies Managing media especially press and TV, for

example BBC

Guidance needed Use of and managing external consultancy

agencies Managing media especially press and TV, for

example BBC Maximising returns from investment in media

profile and events

Guidance needed Use of and managing external consultancy

agencies Managing media especially press and TV, for

example BBC Maximising returns from investment in media

profile and events Wembley: sheer scale of project

Guidance needed Use of and managing external consultancy

agencies Managing media especially press and TV,

for example BBC Maximising returns from investment in media

profile and events Wembley: sheer scale of project Work experience with Nova?

On the Roadto Wembley