Assignment rfl group

9
1 | Page Mohammad Ariful Hasan ID: 0920113605 Bappi Barua ID: 0920113711 Muntasir Nowshud Shabab ID: 0920113699 Rony Barua ID: 0920113717 Main Uddin Sotan ID: 0920113721 MD. Foisal Uddin ID: 0920113720 Submission date of Assignment: 1 st December 2011

description

Assignment on RFL Group product about Product line, Mix, length etc..........

Transcript of Assignment rfl group

Page 1: Assignment rfl group

1 | P a g e

Mohammad Ariful Hasan ID: 0920113605

Bappi Barua ID: 0920113711

Muntasir Nowshud Shabab ID: 0920113699

Rony Barua ID: 0920113717

Main Uddin Sotan ID: 0920113721

MD. Foisal Uddin ID: 0920113720

Submission date of Assignment: 1st December 2011

Page 2: Assignment rfl group

2 | P a g e

CONTENTS

Introduction Page 1

Brand Name Extension Page 2

Brand Line Extension & Category Extension Page 2

Product-Mix width & product-line length Chart Page 4

Product Mix Page 6

Product line stretching Page 7

Product line feeling Page 7

Page 3: Assignment rfl group

3 | P a g e

Profile of RFL GROUP:

RFL started its journey with Cast Iron (CI) products in 1980. The initial main objective was to ensure

pure drinking water and affordable irrigation instruments for improved rural life. Today the company

has its wide ranges of CI products like pumps, tube wells, bearings, gas stoves etc and has achieved

the prestige as the largest cast iron foundry and light engineering workshop in Bangladesh. With a

vision to serve the common people of Bangladesh with quality necessity products, RFL diversified its

operation into PVC category in 1996 & in Plastic Sector in 2003. At present it is market leader in all

these three sectors-Cast Iron, PVC & Plastic in the country. Sizeable amount is also exported to

different countries.

It is equipped with in-house R&D facilities to design and develop new products. A well organized own

testing laboratory is used to ensure consistency in producing quality products. RFL has been awarded

with BSTI certificate and ISO 9001 Certificate for its strict compliance with the standard set by both

the organizations.

RFL has become a benchmark for competitors on the lines of quality by manufacturing premium

quality products to give clients excellent services and true value for money. The unmatched products

have given a big name to the domestic market so much so that the name is accepted with trust and

quality assurance the nation over. This is possible because the company is professionally managed

and promoted by people who ensure that creativity is given full freedom to blossom and talent is

nurtured in the company.

Page 4: Assignment rfl group

4 | P a g e

Brand Name Extension:

RFL Group follows Blanket family for the product. It’s all product are known as RFL product to all. It

uses its company reputation for its entire product.

Brand line Extension & category line extension of RFL GROUP:

RFL GROUP follows two categories of brand extension.

Brand line extension: RFL group covers new product within a product category it currently serves,

such as with new flavors, forms, colors, ingredients & packages sizes.

For example:

PVC Door

Gold Door Solid Door Silver Door Diamond Door

Brand Category Extension: RFL group is used to enter a different product category from the one it

currently served.

For example:

Page 5: Assignment rfl group

5 | P a g e

uPVC products:

PVC Pipe PVC Filter PVC Fittings

HDPE Coil Pipe PVC Hose Pipe Taplon Tape

Building Materials:

PVC door PVC sheet HDPE Coil Pipe

Plastic Accessories:

RFL Bucket RFL Chair

Page 6: Assignment rfl group

6 | P a g e

Product-Mix width & product-line length for RFL Group

Product Mix Width

Agricultural

Utilities

Building

Material

Bathroom

Accessories

Kitchen Room

Utilities

Engineering

Utilities

uPVC Class Pipe

uPVC Class Filter

Pipe

uPVC Non-Class

Pipe

uPVC Small Filter

Pipe

Water Pump

uPVC SWR Pipe

uPVC Threa Pipe

uPVC Fittings

HDPE Coil Pipe

uPVC Door

Flush Tank

Soap Case

Commode Cover

Hand Shower

Health Faucet

Sink Tap

Sink

Gas Stove

Bearing

Braided Hose

Pipe

Pro

du

ct L

ine

Len

gth

Page 7: Assignment rfl group

7 | P a g e

Submersible

Pump

Centrifugal Pump

Suction Hose Pipe

Garden Hose Pipe

Oring Socket Pipe

uPVC Ceiling

Panel

uPVC Sheet

Water Pump

Submersible

Pump

Solvent Cement

Electric Hose Pipe

Adjustable

Moving Shower

Adjustable Rain

Shower

Tissue Holder

Wall Tap

Slot Handle Tap

Basin Tap

Page 8: Assignment rfl group

8 | P a g e

Plastic Tagari

Floor Mat

Product Mix:

Width: A product mix refers to how many product lines the company carries. In the given chart it is

showed that a product-mix width of 5 lines.

Length: A product mix refers to the total number of items. In the chart it is showed that a product

length of 39 lines.

Depth: A product mix refers to how many variants are offered to each product in the line. For exam

in the RFL

Gold Door

Blue Stone Pink Stone Paste Stone Off White

Deep Teak Wood Light Teak Wood White

Consistency: The products of RFL Group are industrial product. It is marketed product according to

the same distribution channel. So the products of RFL are consistency.

Page 9: Assignment rfl group

9 | P a g e

Product line stretching:

RFL Group follows product up-Market stretching. It creates quality product

to compete with others & increase market share.

Product line feeling:

RFL Group follows product line filling by brings more products in the market.

It follows the motives of trying to be the leading-full line company & trying to plug holes to keep out

competitors.

RFL products: