Post on 08-May-2015
description
Social Media and Your Museum
Jonno SeidlerLeo Burnett Sydney
Who’s this guy, then?
Who’s this guy, then?
It’s not that scary.
Let’s paint a picture.● Rethinking what social
media really means (and its benefits)
● Facebook Brand Pages; how to use them.
● Other mediums - the power of image sharing platforms like Pinterest, Tumblr and Instagram
● #influencers.
Rethink social.● Not just FB or Twitter:
Youtube, Pinterest, Tumblr, Snapchat, Instagram, Tripadvisor, Flickr, Reddit...
● Not just for connecting with friends, though this remains the primary function.
● A new lens through which people absorb and share information, interests and stories
● These are all channels open to you, and they’re all free
Free!?
Why is social relevant to your museum?Some relevant figures, for those who like them.
● Almost 40% of Australians (9 million+) access Facebook every day.
● 95% of social media users are on Facebook, and use it for 7 hours per week on average
● Fastest growing platform is Instagram, with a 16% share.
● 37% of social media users check first thing in the morning, 42% before they go to bed and 34% at work. Don’t ask about the toilet.
© 2013 Yellow Social Media Report
What benefits can social offer?
● Interaction● Customer Service -
no more phone lines● Listings/Events● Visual
announcements● A community that
builds around your organisation even if you’re not there (UGC)
What won’t social deliver?
• Instantaneous ROI - your gallery attendees won’t suddenly spike overnight
• Effortless engagement. Communities take time to build and work to keep going.
• Free ideas!
Facebook Brand Pages and You
Live check-ins
Opening hours
Direct interaction with potential visitors
Trackable location
Facebook Brand Pages and You
Reviews
Connect with communityTagging and extended reach
Facebook Brand Pages and You
● Multiple admins
● Promoted posts and ads
● Targeting
Insights
Beyond Facebook
Tripadvisor
Tumblr
#thankyou
Contact:jonno.seidler@leoburnett.com.au