Rethinking Social Media for Art Galleries and Museums in Australia
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Social Media and Your Museum Jonno Seidler Leo Burnett Sydney
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Keynote for the Australian Federation Of Friends Of Museums. Delivered at AGNSW, October 18.
Transcript of Rethinking Social Media for Art Galleries and Museums in Australia
Social Media and Your Museum
Jonno SeidlerLeo Burnett Sydney
Who’s this guy, then?
Who’s this guy, then?
It’s not that scary.
Let’s paint a picture.● Rethinking what social
media really means (and its benefits)
● Facebook Brand Pages; how to use them.
● Other mediums - the power of image sharing platforms like Pinterest, Tumblr and Instagram
● #influencers.
Rethink social.● Not just FB or Twitter:
Youtube, Pinterest, Tumblr, Snapchat, Instagram, Tripadvisor, Flickr, Reddit...
● Not just for connecting with friends, though this remains the primary function.
● A new lens through which people absorb and share information, interests and stories
● These are all channels open to you, and they’re all free
Free!?
Why is social relevant to your museum?Some relevant figures, for those who like them.
● Almost 40% of Australians (9 million+) access Facebook every day.
● 95% of social media users are on Facebook, and use it for 7 hours per week on average
● Fastest growing platform is Instagram, with a 16% share.
● 37% of social media users check first thing in the morning, 42% before they go to bed and 34% at work. Don’t ask about the toilet.
© 2013 Yellow Social Media Report
What benefits can social offer?
● Interaction● Customer Service -
no more phone lines● Listings/Events● Visual
announcements● A community that
builds around your organisation even if you’re not there (UGC)
What won’t social deliver?
• Instantaneous ROI - your gallery attendees won’t suddenly spike overnight
• Effortless engagement. Communities take time to build and work to keep going.
• Free ideas!
Facebook Brand Pages and You
Live check-ins
Opening hours
Direct interaction with potential visitors
Trackable location
Facebook Brand Pages and You
Reviews
Connect with communityTagging and extended reach
Facebook Brand Pages and You
● Multiple admins
● Promoted posts and ads
● Targeting
Insights
Beyond Facebook
Tripadvisor
Tumblr
