Case Study: Museums and Galleries Apps

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Case Study: Applications for Museums and Galleries Created by Stanfy

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Short overview of art mobile applications and tendencies in hi-tech for museums and art galleries

Transcript of Case Study: Museums and Galleries Apps

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Case Study:

Applications for Museums and Galleries

Created by Stanfy

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Art is becoming one of the fastest-developing branches of business.

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For example, contemporary art auction turnover reached €890mln in 2011.

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Nowadays art is highly integrated with technology, as well as art centers visitors are familiar with hi-tech, so museums and art galleries want being in trend too.

Art establishments do everything to engage users and retain attention.

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Art apps main features

World technology breakthrough for art started when every museum and art gallery decided to have own website.

After this the process gained:

• video and photo galleries,

• interactive web-cam apps,

• augmented reality, • QR-codes scanning • Wi-Fi locating inside the

building etc.Now web-based services and local attractions work together through mobile. Most of the famous art galleries and museums got their own mobile application. iOS apps prevail.

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The most interesting art applicationsTate Gallery

Gamification

For user’s engagement Tate Gallery decided not to go usual way: they turned visiting into game.

User should select the app mode, searching pieces of art for fun.

Other Tate apps are also quite unusual.

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Remote art

World’s most famous museum launched already 4th version of its iPhone application.

The main application value is an ability to watch many pieces of art in remote regime.

Generally, remote access is the main application purpose: it contains more than 800Mb of pure art

The most interesting art applicationsLouvre

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Guide and selection

Application of Italian Uffizzi Gallery is an example of classic museum application: some art, about museum, and other extra useful staff.

Despite of classic art contains inside the museum, Uffizzi Gallery application is more than up-to-date.

The most interesting art applications Uffizzi Gallery

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Technology excellence

AMNH application connects fossils and modern technology: it is one of the most beautiful and advanced apps for museums.

It locates user through wi-fi and shows directions in real-time regime, adding useful info for exhibits

The most interesting art applications American Museum of Natural History

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All inclusive

The most trending modern art establishment created exemplary application:

• it is easy-to-use,• contains all the

useful information and info about events and exhibits,

• locations and directions,

• buying tickets etc.

One of the greatest features is audio-guides.

The most interesting art applicationsMuseum of Modern Art

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Life and Art

As an artist’s heritage and his life inseparably connected, Andy Warhol museum decided combine them at the application structure.

Every life stage describes events and main incidents as well as art objects, created at this period by Andy Warhol.

The most interesting art applications: Andy Warhol Museum

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• Not every art/museum app contains art itself: some of the apps only provide visiting info, purchasing tickets opportunity and other useful staff

• The most famous art establishments not always have the most advanced apps. Focus is made on achieving concrete goals, and they could be different: to give the simple and easy-to use instrument for getting info, remote art viewing, engagement, additional features (like audio guides) providing, locating users and leading them inside the building etc.

• Some of museums got several applications: it allows to create focused apps for special events/ occasions. For example, American Museum of Natural History got even 6 applications for its special collections. Tate Gallery also got app for photos adjusting with Rene Magritte artist style.

• Many museums got internal-use only apps (audio guides, QR-codes scanners etc.) to enrich visitor’s experience.

Key findings

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About Stanfy• Stanfy specializes in mobile communications and creates

killer mobile applications for iOS and Android platforms.

• Our team consists of over 40 experts including project managers, developers, designers, QA and administrative staff.

• We have developed around 60 different mobile applications for companies from Europe (Poland, Italy, Netherlands), USA, Australia, Russia and Ukraine.