RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

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Transcript of RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

RePriv Ben Livshits

RISEMicrosoft Research

users want a highly

personalized web experienc

e

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Personalization in the News

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Personalization in the News

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Personalization in the News

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Personalization in the News

service providers want to

target users better

users are concerned about their

privacy and tracking

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Privacy in the News

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Privacy in the News

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Privacy in the News

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Privacy in the News

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Privacy in the News

RePriv

Relevant news

Ad targeting

Personalization

better mobile browsing

Privacy

Miners

RePriv infers user

interest profile as the user is

browsing

ODP categories are

used to represent user

interests

RePriv proposes a

protocol for sharing

information with sites to be used for personaliz

ation

RePriv supports in

browser extensions or

miners to allow more

personalization

RePrivBen Livshits

RISEMicrosoft Research