RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

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RePri v Ben Livshits RISE Microsoft Research

Transcript of RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

Page 1: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

RePriv Ben Livshits

RISEMicrosoft Research

Page 2: RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

users want a highly

personalized web experienc

e

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Personalization in the News

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Personalization in the News

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Personalization in the News

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Personalization in the News

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service providers want to

target users better

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users are concerned about their

privacy and tracking

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Privacy in the News

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Privacy in the News

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Privacy in the News

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Privacy in the News

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Privacy in the News

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RePriv

Relevant news

Ad targeting

Personalization

better mobile browsing

Privacy

Miners

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RePriv infers user

interest profile as the user is

browsing

ODP categories are

used to represent user

interests

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RePriv proposes a

protocol for sharing

information with sites to be used for personaliz

ation

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RePriv supports in

browser extensions or

miners to allow more

personalization

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RePrivBen Livshits

RISEMicrosoft Research