1

The Future of the Box Office

Katie McPhee | @ktmcphee | December 2013

Wednesday, December 4, 13

Technology is a way of organising the universe so that man doesn't have to experience it.

- Mother Theresa

Wednesday, December 4, 13

• Automating the ticketing process• The power of social sharing• Big data - bigger crowds

Agenda

Wednesday, December 4, 13

• Automating the ticketing process• The power of social sharing• Big data - bigger crowds

Agenda

Wednesday, December 4, 13

Wednesday, December 4, 13

Wednesday, December 4, 13

150 million tickets soldEvents in 179 countries

16 million monthly site visitors

Wednesday, December 4, 13

Automating the ticketing process

Wednesday, December 4, 13

Automating the ticketing process

Wednesday, December 4, 13

You control the ticketing setup

Edit

Design

Manage

Wednesday, December 4, 13

You control the ticketing setup

Edit

Design

Manage

Wednesday, December 4, 13

Integrate ticket pages into your website

Website integration

Social integrations

Facebook page integration

Wednesday, December 4, 13

Integrate ticket pages into your website

Website integration

Social integrations

Facebook page integration

Wednesday, December 4, 13

Event pages with your branding

Wednesday, December 4, 13

Event pages with your branding

Wednesday, December 4, 13

Cash free process

Monitor ticket sales

Analyse trends

Online payments enable 24/7 box office

Wednesday, December 4, 13

Efficient check-in experience with mobile app

Entry Manager Ticket Scanner

Mobile app for iPhone, iPad or Android

Free to download

Tracks who’s onsite at any time

Wednesday, December 4, 13

Extend your visitor database

Integrated email system

Visitor contact details in one place

Wednesday, December 4, 13

Extend your visitor database

Integrated email system

Visitor contact details in one place

Wednesday, December 4, 13

The Power of Social Sharing

Wednesday, December 4, 13

The Power of Social Sharing

Wednesday, December 4, 13

The impact of a single share

Wednesday, December 4, 13

The impact of a single share

Wednesday, December 4, 13

£3.22additional revenue

per Twitter share

Wednesday, December 4, 13

Social discovery drives social sharing

x 3

Non-social discovery Social discovery

Wednesday, December 4, 13

Social discovery drives social sharing

x 3

Non-social discovery Social discovery

Wednesday, December 4, 13

Social discovery leads to more mobile sales

=

Wednesday, December 4, 13

25% event page traffic

from mobile devices

60% lift in conversion for

mobile-optimized events

20k tickets in Passbook

in first week

Discovery Mobile Purchasing Mobile Tickets

Mobile optimised ticket pages increase sales

Wednesday, December 4, 13

Big data, bigger crowds

Wednesday, December 4, 13

Big data, bigger crowds

Wednesday, December 4, 13

Real time data enables better business decisions

Wednesday, December 4, 13

See which promotions are working

Create links to track your campaigns and affiliates

Know what’s driving traffic and sales

Track promotional activity to maximise marketing spend

Wednesday, December 4, 13

See where your audience are coming from

Wednesday, December 4, 13

Gain audience insights and stay in touch

API

Wednesday, December 4, 13

Gain audience insights and stay in touch

API

Wednesday, December 4, 13

Thank YouKatie McPhee | @ktmcphee

Wednesday, December 4, 13