Business Remix

AMPLIFYING THE POWER OF SOCIAL NETWORKING

Communicatebeyond Email

Attract &ConnectwithCustomers

UnderstandFeatures &Apps

MasterMicro-Targeting

IncreaseReach,Retention,& ROI

Business RemixAmplifying the Power of

Social Networks

Welcome

Ellen LeanseSajjad Jaffer

The Network EffectReinventing “Business as Usual”

Presented by Sajjad Jaffer© Social Power Advisors, 2007Ellen Petry LeanseSajjad Jaffer

Social networks redefine“business as usual”

Business: REMIXED

Social networks in the media:everyone’s talking

Redefining an industry

August, 2007“Facebook is the hottest company in the Valley”- Marissa Mayer, VP Search Product and User Experience, Google

November, 2007• Google launches OpenSocial• MySpace leaps in to join “force”• Extends reach to 200M users• Partners include Salesforce.com, Plaxo, Ning

Redefining an industry

August, 2007“Facebook is the hottest company in the Valley”- Marissa Mayer, VP Search Product and User Experience, Google

November, 2007• Google launches OpenSocial• MySpace leaps in to join “force”• Extends reach to 200M users• Partners include Salesforce.com, Plaxo, Ning

Unprecedented growth onsocial networks

growing by 250,000new members per day

that’s10,000 per hour

… or173 per minute

On Facebook alone:

53million users…and counting

Unprecedented growth onsocial networks

growing by 250,000new members per day

that’s10,000 per hour

… or173 per minute

On Facebook alone:

53million users…and counting

Unprecedented growth onsocial networks

growing by 250,000new members per day

that’s10,000 per hour

… or173 per minute

On Facebook alone:

53million users…and counting

“Addictive” usage patterns

More than half of activeusers return daily

“Addictive” usage patterns

More than half of activeusers return daily

Social networks: the great equalizer

land grab…from household-name brands to smallestbusinesses …

racing to establish social presence…

…small businesses, “personalities,” politicians andnon-profits keeping pace…

…anyone can play…

Maybe that’s why…

Sept. 2006

$1B

May 2007

$7B

Oct 2007

$15B

Facebook Valuation

Another steady climb:

390M 850M 1.3B2000 2004 2007

Source: Morgan Stanley Research

Global Internet Usage

But what does this mean to you?

And, significantly, to your business?

The questions haven’t changed…

How do I find and connect with customers?

?How do I communicate with them?

How do I stay ahead of the competition?

How do I fit it all into my busy day?

…and more have been added:

How do I manage privacy and security?

?How does this increase my ROI?

Where do I invest my resources?

The answers have been remixed…if you:

harness the network effect

created on social networking platforms

to amplify business

opportunity, relevance and results

Let’s get those answers.

Today we’ll give you:

• Real facts from the real world

• Insight into features and capabilities

• Best practices from companies we all know and admire

• Expert advice on remixing your business

February 2004:The Dawn of Social Networking

Mark Zuckerberg, Founder, Facebook.com

Or was it?

The network effect

Then vs. now

People and expressionsTechnology and functions

User-generated contentAgency-generated content

Open, shared, expansiveClosed, controlled, centralized

Internet as a platformDesktop as a platform

Exponential FacebookLinear “face book”

NOWTHEN

The new game

Hi5.comGo.com10Wikipedia.orgAol.com9

Orkut.comGoogle.co.uk8Facebook.comMyspace.com7MySpace.comMicrosoft.com6

54321

Rank

Live.comAmazon.comYoutube.comEbay.com

MSN.comGoogle.comGoogle.commsn.comyahoo.comyahoo.com

NOW (2007)THEN (2005)

Source: Alexa, Morgan Stanley

(1) 2005 Exclude MSFT Passport(2) 2007 As of 10/15/07ased on Alexa Global Rankings (Pageviews/ users)

Wikipedia: the network effect

75,000 contributors creating 8.3 millionarticles

reaching 211 million viewers

(that’s a 1:2800 ratio)

(did we mention: $0)

Source: Morgan Stanley

Network efficiency: the end game

Source: Hitwise, April, 2007

1:3400Encarta : Wikipedia

If revenue is the goal…

Source: Accenture Media and Entertainment Survey, April, 2007

68%will make money on user generated content

62%of businesses expect to make money through advertising and sponsorships of social media

Online marketing: awaiting thenetwork effect?

$2B $17B$8B1998 2000 2006

Source: Interactive Advertising Bureau, November, 2007

Internet ad spend will increase 25% in 2007…

…will productivity?

Marketing rules rewritten by thenetwork effect…

"For the last hundred years media has been

pushed out to people,but now marketers are going to be a

part of the conversation…

Mark Zuckerberg, November, 2007

…evolving to conversational marketing

“…and they’re going to do this using the

social graph in the sameway our users do.”

Mark Zuckerberg, November, 2007

and what about…• Myspace hypertargetting• Bebo Open Media• Google social adwords?

Large brands have startedthe conversation..

Source: Facebook

..and people are listening

1,915 fansin 3 days

348Kmembers

422Kmembers

Source: Facebook

The network effect equalizesbusiness voices

The new rules are in:

ExponentialLinear

Maximum network leverageMinimal network effect

Everybody playsBig guys rule

Resource efficientResource intensive

Conversation marketingPush advertising

NOWTHEN

What does this mean to you?

• Can you begin conversations with your customers?

• Can you create your own network effect?

• Can you find the efficiencies and results that the topplayers are chasing?

And if you can…

In short: can you Remix?

Will you lead, now that the ruleshave changed?

US Economic Productivity

Source: Bloomberg/ Non Farming Index), Morgan Stanley Research

Let’s find out today.

Google’s OpenSocial: An “Open” Look

Security and Privacy in the Open World

Strategies for Success on Social Networks

The Rise of Apps: How and when they make business sense

Business Remix Warm Up: Learning from the Big Guys

Business Remix Breakout and Brainstorm

Business: REMIXED

YOU