REMIX: The Future of The Box Office
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Transcript of REMIX: The Future of The Box Office
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The Future of the Box Office
Katie McPhee | @ktmcphee | December 2013
Wednesday, December 4, 13
Technology is a way of organising the universe so that man doesn't have to experience it.
- Mother Theresa
Wednesday, December 4, 13
• Automating the ticketing process• The power of social sharing• Big data - bigger crowds
Agenda
Wednesday, December 4, 13
• Automating the ticketing process• The power of social sharing• Big data - bigger crowds
Agenda
Wednesday, December 4, 13
Wednesday, December 4, 13
Wednesday, December 4, 13
150 million tickets soldEvents in 179 countries
16 million monthly site visitors
Wednesday, December 4, 13
Automating the ticketing process
Wednesday, December 4, 13
Automating the ticketing process
Wednesday, December 4, 13
You control the ticketing setup
Edit
Design
Manage
Wednesday, December 4, 13
You control the ticketing setup
Edit
Design
Manage
Wednesday, December 4, 13
Integrate ticket pages into your website
Website integration
Social integrations
Facebook page integration
Wednesday, December 4, 13
Integrate ticket pages into your website
Website integration
Social integrations
Facebook page integration
Wednesday, December 4, 13
Event pages with your branding
Wednesday, December 4, 13
Event pages with your branding
Wednesday, December 4, 13
Cash free process
Monitor ticket sales
Analyse trends
Online payments enable 24/7 box office
Wednesday, December 4, 13
Efficient check-in experience with mobile app
Entry Manager Ticket Scanner
Mobile app for iPhone, iPad or Android
Free to download
Tracks who’s onsite at any time
Wednesday, December 4, 13
Extend your visitor database
Integrated email system
Visitor contact details in one place
Wednesday, December 4, 13
Extend your visitor database
Integrated email system
Visitor contact details in one place
Wednesday, December 4, 13
The Power of Social Sharing
Wednesday, December 4, 13
The Power of Social Sharing
Wednesday, December 4, 13
The impact of a single share
Wednesday, December 4, 13
The impact of a single share
Wednesday, December 4, 13
£3.22additional revenue
per Twitter share
Wednesday, December 4, 13
Social discovery drives social sharing
x 3
Non-social discovery Social discovery
Wednesday, December 4, 13
Social discovery drives social sharing
x 3
Non-social discovery Social discovery
Wednesday, December 4, 13
Social discovery leads to more mobile sales
=
Wednesday, December 4, 13
25% event page traffic
from mobile devices
60% lift in conversion for
mobile-optimized events
20k tickets in Passbook
in first week
Discovery Mobile Purchasing Mobile Tickets
Mobile optimised ticket pages increase sales
Wednesday, December 4, 13
Big data, bigger crowds
Wednesday, December 4, 13
Big data, bigger crowds
Wednesday, December 4, 13
Real time data enables better business decisions
Wednesday, December 4, 13
See which promotions are working
Create links to track your campaigns and affiliates
Know what’s driving traffic and sales
Track promotional activity to maximise marketing spend
Wednesday, December 4, 13
See where your audience are coming from
Wednesday, December 4, 13
Gain audience insights and stay in touch
API
Wednesday, December 4, 13
Gain audience insights and stay in touch
API
Wednesday, December 4, 13
Thank YouKatie McPhee | @ktmcphee
Wednesday, December 4, 13