Relatore/i > Titolo relazione

Capital CampaignsFundraising & Communications

John Baguley & Francesca Mineo

International Fundraising Consultancy

1

Relatore/i > Titolo relazione

CASE STUDIES

• Medical Foundation -Treatment Centre €5m

• Royal Free Hospital – Feasibility study €20m

• Black Cultural Archives – Finishing appeal €7m

• Alton College – Engineering block €3m

2

Relatore/i > Titolo relazione

A TIME FOR PREPARATION?

3

Relatore/i > Titolo relazione

PREPARATION

• Leadership

• Options analysis

• Sustainability

• Architects

• Legal permissions eg planning permission

4

Relatore/i > Titolo relazione

PREPARATION

“The great advantage of not planning is that failure comes

without the horrid sensation of worry and panic before disaster

strikes”

John Harvey Jones

5

Relatore/i > Titolo relazione

INTERNAL AGREEMENT

6

Relatore/i > Titolo relazione

CAPITAL APPEAL STAGES

7

Relatore/i > Titolo relazione

FEASIBILITY STUDY

“FIRST WIN THE CAMPAIGN ON PAPER”

8

Relatore/i > Titolo relazione

FEASIBILITY STUDY

9

Relatore/i > Titolo relazione

FEASIBILITY STUDY

• Case for Support• Research: grant-

makers, major donors, foundations, companies etc.

• External & internal environment.

• Strategy.• Action plan.

10

Relatore/i > Titolo relazione

CASE FOR SUPPORT

“BE DISTINCT OR EXTINCT”

11

Relatore/i > Titolo relazione

THE CASE FOR SUPPORT

Appeal Brochure

•Great design•External quotes•The need•The project•Gift chart•Acceptance of funds•Naming

12

Relatore/i > Titolo relazione

GIFT CHART

People EUROS EUROS EUROS

1 1.0m 1.0m 1.0m2 750,000 1.5m 2.5m4 500,000 2.0m 4.5m6 250,000 1.5m 6m10 100,000 1.0m 7m14ETC 10m Euro

13

Relatore/i > Titolo relazione

SILENT PHASE

“THE MEDICAL FOUNDATION MADE 93% OF ITS APPEAL

INCOME IN THE SILENT PHASE”

14

Relatore/i > Titolo relazione

SILENT PHASE

• Appeal leadership• Patrons• Advisors• Case for support• Cultivation• Asking• Applying• Research

15

Relatore/i > Titolo relazione

PUBLIC PHASE

“CAPTURE THE MEDIA!”

16

Relatore/i > Titolo relazione

PUBLIC PHASE

• Prepare media.• Celebrities.• Public launch.• High profile events.• Community

fundraising.• Local groups.• Research.• Asking.

17

Relatore/i > Titolo relazione

STEWARDSHIP

“KEEP YOUR PROMISES”

18

Relatore/i > Titolo relazione

STEWARDSHIP

• Thanking.• Recognition.• Report back.• Keep in touch.• Cultivate again.• Ask again.

19

Relatore/i > Titolo relazione

CAPITAL APPEALS

“The problem is not how to get new ideas into your mind: it is how to get old ideas out”

20

Relatore/i > Titolo relazione

QUESTIONS?

21

Relatore/i > Titolo relazione

THANK YOU!

John BaguleyWWW.IFC.TC

Francesca MineoWWW.IFCITALY.IT

22