Post on 19-Feb-2017
thinkThin
Hannah Cartelli | Laurelle Field | Amanda Lopez | Carlie Richman
Feed your hunger as your passions feed your soul
AgendaWho is thinkThin?
Competitive Analysis White Space
Meet Lola Feed Your Passion Product Portfolio
#ColorYourCanvas
Who is thinkThin?
“Eating well should taste great”
Protein Bars, Oatmeal,
Smoothies, Bites
Strengths
Female Target
Brand Simplicity
Female Target
thinkThin is a champion for women and their nutrition. We
inspire women to think positively about themselves and
what they eat.
thinkThin mission
thinkproducts
Primary Search Terms
#thinkthinthinkThin
NetBase
@thinkproducts
thinkproducts.com
83% of thinkThin
mentions were female out of
35,000total posts
NetBase
“I like the simpleness of it”
Simplicity
“Simple packaging makes
Focus Group
“Packaging is basic in a good way. Easy to understand” “The simplicity makes sense.”
Challenges
the thinkThin
name
“I hear thin & think weight loss”
the thinkThin name
“Simple packaging makes
Focus Group
“It sounds like it encourages healthy eating & exercise”
“The first word that comes to mind is diet.”
Power B
ar
Kashi G
o Lean
Balance B
ar
Luna Bar
KIND Bar
Sports and
athle
tics
Simple
ingre
dients
to cre
ate a
whole
som
e pro
duct
Main
tain
blo
od
sugar l
evels, sa
tisfy
hunger longer
Adventure
Competitive Analysis
Kindness
Individual Research
White Space
Creativity
ArtImagination
Trend: What’s Mine is Yours
1. We are a culture all about making and creating
Zambezi
Trend: What’s Mine is Yours
2. Creativity is no longer the sole territory of creative
professionals Zambezi
126122
94
120
105
139
Who is Eating Bars? Asian
Americans College
Educated Interested in
ArtsHigh Career
Goals
Females > Males
Simmons
Meet LolaAge: 23
Education: UCLA
Career: Art Director
Passion: Drawing
Lola just started a new job and has little time to draw. She often has
to choose between eating and drawing.
Lola: the thinkThin consumer
Fact
thinkThin is a brand that wants to inspire women.
Brand Insight
Observation
Through their protein bars, thinkThin wants to empower a woman’s
confidence and encourage a strong body & mind.
Brand Insight
Brand Insight Women are most confident when they are doing what they’re most
passionate about.
Brand Insight
passion creative
art unique
individual NetBase
customize dedicated involved
persevere confidence
Primary TermsLast 6 months gave just under
400 million mentions
32%
of mentions were female
Brand Insight 53%
were ages 18 to 34
PositioningJust like we don’t always have
time for our passions, we don’t always have time for a full meal.
68%
In a survey of 87 women…
Survey
21% 11%
eat bars as an on-the-go snack
eat bars as a meal
replacement
eat bars before or after
a workout
PositioningthinkThin fuels us in those
busy times just as our passions do.
Manifesto
Product Portfolio
Survey
of 87 millennial women surveyed had purchased thinkThin
products before
92%
Product Portfolio
43% eat a protein bar when working on a project
30.5% drink a smoothie when working on a project
Facebook Poll
In a survey of 95 women…
Product Portfolio Pair products to create easy,
larger meals
+
Product Portfolio Top 3 Recommended Flavors
Facebook Poll
Cookies & Cream
Creamy Peanut Butter
Brownie Crunch
46% 35% 19%
95 women
Packaging
Color Your Canvas
Packaging
Simplicity
Packaging
Creativity
Zambezi
Thank You!