#PubCon @VirtualMarketer Rebecca Murtagh

Social Media & Search Visibility, Clicks &

Conversion!

You’veCome a long way, baby.

#PubCon @VirtualMarketer Rebecca Murtagh

You’ve come a long way, baby.

You’veCome a long way, baby.

#PubCon @VirtualMarketer Rebecca Murtagh

We did the 1st Pubcon session on Social Media and Search in 2009.

You’veCome a long way, baby.

#PubCon @VirtualMarketer Rebecca Murtagh

There wasproof

then…

You’veCome a long way, baby.

#PubCon @VirtualMarketer Rebecca Murtagh

There is more proof

now…

#PubCon Rebecca Murtagh @VirtualMarketer

February 2013 Evidence was present connecting social & search… Still, many remain skeptical.

What do Brands Really Want?

#PubCon @VirtualMarketer Rebecca Murtagh

Leverage social and search to:

• reach new audiences• establish relationship• promote conversion• grow market share

#PubCon @VirtualMarketer Rebecca Murtagh

#PubCon @VirtualMarketer Rebecca Murtagh

#PubCon @VirtualMarketer Rebecca Murtagh

Where is all the action . . . really?

the

website!.

#PubCon @VirtualMarketer Rebecca Murtagh

Where is all the action . . . really?

Where is all the action . . . really?

the

website!.

#PubCon @VirtualMarketer Rebecca Murtagh

Where is all the action . . . really?

the

website!

#PubCon @VirtualMarketer Rebecca Murtagh

Website Related

Social Media

#PubCon @VirtualMarketer Rebecca Murtagh

@VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC

% 89 of consumers turn to a

search engine to find information on products, services or businesses prior to making purchases.

FleishmanHillard.com#PubCon @VirtualMarketer Rebecca Murtagh

@VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC

#PubCon @VirtualMarketer Rebecca Murtagh

On-site SEO is only part of the equation.

#PubCon @VirtualMarketer Rebecca Murtagh

From Google Analytics:

Google Analytics shows howsocial metrics “impact the brand”

@VirtualMarketer | Rebecca Murtagh © 2012 Karner Blue Marketing LLC

How will your brand deliver what search engines seek?

#PubCon @VirtualMarketer Rebecca Murtagh

The WebsiteMust be the primary asset and ultimate destination for all brand activity.

#PubCon @VirtualMarketer Rebecca Murtagh

#PubCon @VirtualMarketer Rebecca Murtagh

3 Types of Digital Content Impact Your Brand:

• Owned• Paid• Earned

OwnedPaidEarned

#PubCon @VirtualMarketer Rebecca Murtagh

#PubCon @VirtualMarketer Rebecca Murtagh

Give customers what they want!

the recipe

#PubCon @VirtualMarketer Rebecca Murtagh

#PubCon @VirtualMarketer Rebecca Murtagh

Keep up on activities:• Blog (w/Authorship)• Social Media Updates• News/PR/Media

…on the website.

Help customers…

#PubCon @VirtualMarketer Rebecca Murtagh

Learn about product/service• Demos• Instructional Video• Product Photos &

Documentation• Whitepapers

…directing visitors to website for info.

Help customers…

#PubCon @VirtualMarketer Rebecca Murtagh

Sweepstakes & Promotions• Promote on Social

Media• Run on the Website• Collect List (money is in the

list!)

…manage on the website and assume responsibility and ownership of customer relationships!

Help customers…

#PubCon @VirtualMarketer Rebecca Murtagh

Provide Helpful Feedback• Social Media Monitoring• Customer Service• Response to Reviews• Answer FAQs

…on the website.

Help customers…

#PubCon @VirtualMarketer Rebecca Murtagh

Provide Helpful Feedback• Social Media Monitoring• Customer Service• Response to Reviews• Answer FAQs

…Direct to website for answers.

INCLUDING COMPLAINTS

Help customers…

#PubCon @VirtualMarketer Rebecca Murtagh

Join Community of Brand Fans• Community

Management• 1 to 1 Engagement• Feed/Guide discussion

…making the community and website reciprocal.

Help customers…

#PubCon @VirtualMarketer Rebecca Murtagh

Make Purchases• Promotions (Including

Ads)• Social listening to

identify leads• Make compelling offers

…conducting transactions on website.

Help customers…

#PubCon @VirtualMarketer Rebecca Murtagh

ThinkLike

#PubCon @VirtualMarketer Rebecca Murtagh

The ( )KnowledgeGraph

People(through verified identity)

PlacesGeolocation

ThingsInformation, Products & Services

Join me! Book signing: Thursday 10:45am-

11:25am

Exclusive Pubcon offer

25% off

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Use code:

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