Realizing the Real Potential of Mobile (Really!) by Chad Udell at FocusOn 2016

Realizing the Real Potential of Mobile (Really!)

Chad Udellpresented to:

We live in the future.

France in the 21st Century - Jean-Marc Côté

France in the 21st Century - Jean-Marc Côtéhttp://publicdomainreview.org/collections/france-in-the-year-2000-1899-1910/

Mobile was supposed to fix allof our problems.Image: Blair Fraser, Unsplash

Our work keeps us lockedin the past.Image: Alberto Barrera, Flickr

This is the typical first attempt at mobile learning.Image: Yoel Ben-Avraham, Flickr

This is a dead bug.Image: mconnors, Morguefile

Repackaging is not enough. Image: Scrap This Pack, Flickr

Nor is this.Image: Michael Gore, Flickr

We can’t seem to shake theold ways.Image: Zachary Staines, Unsplash

Everything in learning seems to need a category.Image: Zachary Staines, Unsplash

Mobile users are different.Image: Logan Popoff, Unsplash

Targeting them requires a different approach.Image: earl53, Morguefile

We must provide real value to the user.Image: nicksumm, Morguefile

These are tools, after all. Image: Philip Swinburn, Unsplash

It all hinges around two words - Usefulness and Utility.Image: nicksumm, Morguefile

You can’t build a successful experience without them.Image: Marcela Andrade, Unsplash

On Usefulness vs. Utility.Image: Jesse Orrico, Unsplash

Utility is proven first.Image: DodgertonSkillhause, Morguefile

Usefulness is usually demonstrated later.Image: MrMagic, Morguefile

Most learning experiences provide neither.Image: MGDboston, Morguefile

Let’s see some examples.

CoastersImage: Michael Gore, Unsplash

AirportsImage: Ashim D’Silva, Morguefile

Swiss Army KnivesImage: sullivan, Morguefile

ChecklistsImage: xololounge, Morguefile

CalculatorsImage: cohdra, Morguefile

ComputersImage: Olu Eletu, Morguefile

UberImage: kpmalinowski.pl, http://freestocks.org/

TwitterImage: freestocks.org, Morguefile

How can we apply this?

1. You must agree to play and commit to the process.Image: GaborfromHungary, Morguefile

2. You have to investigate the complete situation.Image: JulesInKY, Morguefile

3. You have to design deliberately.Image: Wil Stweart, Unsplash

4. You have to test your designs.Image: Simon Law, flickr

5. You have to build it.Image: Luis Llerena, Unsplash

6. You must measure it.Image: lauramusikanski, Morguefile

7. You must improve it.Image: Simon Law, Flickr

8. Stay connected with your users needs.Image: Juan Di Nella, Unsplash

9. Extend your portfolio.Image: GaborfromHungary, Morguefile

10. Prepare for the future.

Thank You.chadu@gowithfloat.com / @gowithfloat

Realizing the Real Potential of Mobile (Really!) by Chad Udell at FocusOn 2016

Mobile

Transcript of Realizing the Real Potential of Mobile (Really!) by Chad Udell at FocusOn 2016

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