Mike Udell: Manage The Right Showroom
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Transcript of Mike Udell: Manage The Right Showroom
Manage The Right Showroom.Mike Udell
Page 62
Setting Yourself Apart
More website visits than any other dealer in Michigan.
• More Clicks More Sales.Period.
90% of our traffic is organic or direct click!
We don’t buy 3rd party leads!!!**Remember! Toyotas Michigan market share is 3%!
*But TOGR is 260% sales efficient.
68.7% Service retention.
47.8% Sales retention.
Proof is in The Performance!
GREAT RELATIONSHIP WITH REGION IS A KEY!
Old Service Center Page
New Service Center Page
NEW SCION PAGE
NEW VEHICLE
RESEARCH PAGE
You Control Your Conversions!
Display & Retargeting Have Their Place
Drive It Now
Drive It Now Closing Ratio
Pure Cars
Pure Cars Closing Ratio
The Right Tools Pay Big!
We make it happen every Thursday at 3pm!
Weekly Go –To Meeting with DOM• Solid Commerce review• Beta Tests we are working on• DOM 360• Specials Review• ¼ Scope Review• Sync PPC with Specials, TV hooks, Slide Shows• Heat Map• Reputation Management
What’s The Bottom Line?