Mike Udell: Manage The Right Showroom

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Manage The Right Showroom. Mike Udell Page 62

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Manage The Right Showroom

Transcript of Mike Udell: Manage The Right Showroom

Page 1: Mike Udell: Manage The Right Showroom

Manage The Right Showroom.Mike Udell

Page 62

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Setting Yourself Apart

More website visits than any other dealer in Michigan.

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• More Clicks More Sales.Period.

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90% of our traffic is organic or direct click!

We don’t buy 3rd party leads!!!**Remember! Toyotas Michigan market share is 3%!

*But TOGR is 260% sales efficient.

68.7% Service retention.

47.8% Sales retention.

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Proof is in The Performance!

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GREAT RELATIONSHIP WITH REGION IS A KEY!

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Old Service Center Page

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New Service Center Page

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NEW SCION PAGE

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NEW VEHICLE

RESEARCH PAGE

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You Control Your Conversions!

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Display & Retargeting Have Their Place

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Drive It Now

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Drive It Now Closing Ratio

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Pure Cars

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Pure Cars Closing Ratio

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The Right Tools Pay Big!

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We make it happen every Thursday at 3pm!

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Weekly Go –To Meeting with DOM• Solid Commerce review• Beta Tests we are working on• DOM 360• Specials Review• ¼ Scope Review• Sync PPC with Specials, TV hooks, Slide Shows• Heat Map• Reputation Management

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What’s The Bottom Line?

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