Reading Bell RingerTuesday, November 9, 2010

Think about the last time you asked someone to do something for you (could be a parent, grandparent, friend, sister, brother, teacher, etc.)

Then, answer this question in complete sentences:

What did you want them to do and how did you persuade, or convince, them to do it?

Unit 3: Persuasion and the Media

Essential Question: How does American media affect our society?

Writing: In two weeks you will write a persuasive essay that focuses one either a positive or negative effect of American media.

Project: Design a strand of advertisements that use many different propaganda techniques for a product that you create .

Today in Class

• Objective: SWBAT (Students Will Be Able To)– ask relevant questions about a text/ad that could

be researched.– Define each persuasive vocabulary term

• Agenda:– Introduction to persuasion vocabulary– What makes a good argument?– Introduce 3 persuasive techniques– Exit Slip

Persuasion Vocabulary• Persuasion

The act of convincing someone to think or act a certain way.

• OpinionHow someone thinks or feels about a certain topicSynonyms for opinion: Argument or Position

• Issue/Topic: What an argument is about (does not include an opinion)– Argument: Students should not have to wear school uniforms– Issue: School uniforms

• Pro: The positive sides of an issue• Con: The negative sides of an issue

• Evidence: Proof or factsDoes evidence, facts and proof make arguments stronger or weaker?STRONGER!!!

LOGO Persuasive Devicesa.k.a.

propaganda

Persuasive Devicesa.k.a.

propaganda

Propaganda

Techniques used to influence opinions, emotions, attitudes or behavior.

The purpose is to benefit the sponsor (make $$$$).

Makes audience believe in something or want to do something.

Persuasive Devices

Testimonials1

Bandwagon2

Loaded Words3

Name Calling4

Snob Appeal5

6 Plain Folks

Testimonials

Have another customer or a famous person tell you how good the product is after using it themselves.

Example: “I tried this product and now I will never use

anything else!”

Why does this work? People listen to others they trust (friends,

parents). People also want to do what celebrities do (association).

Testimonials

Britney Spears drinks Pepsi. Pepsi helps Britney stay energized and ready to sing. She dumped K-Fed because he dissed Pepsi.

Lebron Jamesdrinks Sprite. It helpshim dunk the ball overKobe. Nothing is better to quench your NBA-

sized thirst!!!

Celebrity-Endorsedproducts

Bandwagon

Invites you to join the crowd.Everybody’s doing it!

Example: “Don’t be the only one without one. Make sure

that you have the Twilight book just like your friends!”

Why does this work? It’s similar to peer pressure – you want to be

part of the group.

Bandwagon

Everybody’s doing it!

Join the crowd! Be one of us!

You would be an idiot if you didn’t trythis product!

A great A great movement is movement is

beginning. Be a beginning. Be a part of it!part of it!

Loaded Words

Uses extreme language to create an emotional response or connection Can be positive or negative words

Example: Get amazing results with Oxyclean. Your

whites will be spectacularly white and you will have a weapon against the dreaded stain.

Why does this work?

Loaded Words

Example:

Positive Example:

It is your patriotic duty to save this country and vote for me!

Positive Example:

It is your patriotic duty to save this country and vote for me!

Negative Example:

We can’t have gangs of dangerous youths roaming the city with no purpose.

Negative Example:

We can’t have gangs of dangerous youths roaming the city with no purpose.

What kind of propaganda?

Definition:

Uses a statement from someone who has tried the product.

Testimonial

What kind of propaganda?

Definition:Uses very strong words to get a

response from you.

Loaded Words

What kind of propaganda?

Definition:

Tries to get you to do something because everyone else is doing it.

Bandwagon

Testimonial

What kind of propaganda?

Buy this product today if you want to get rid of your disgusting and embarrassing acne problem!

You will look radiant and everyone will adore you with your new skin!

Loaded Words

“Everyone on the block has a Wii! You should

too.”

Bandwagon

What kind of propoganda?

According to Jason Brown, an avid reader, the Kindle makes life so much easier. “With the Kindle I can store up to 10,000 books or newspapers. It is saving me so much space. It is also easy to use; I love my Kindle!”

Testimonial

Is there propaganda? What kind?

Testimonial

What kind of propaganda?

All natural Spider Repellent is safe to use around pets and children. There

are no dangerous chemicals that could make them sick or even kill

them!

Loaded Words

Now for some commercials…

Testimonials

Bandw

agon

Loaded Words

YouTube Videos

Verizon WirelessProactive

Hercules Hook

Persuasive Devicesa.k.a.

propagandaContinued…

Persuasive Devicesa.k.a.

propagandaContinued…

Persuasive Devices

Testimonials1

Bandwagon2

Loaded Words3

Name Calling4

Snob Appeal5

6 Plain Folks

Name CallingCalls others names, puts them down,

or tries to show them up in order to make themselves look better

Aka: mud slinging

Example:“Our competitor’s products break

down, fall apart, and just don’t do the job. Our product works perfectly!”

Why does this work?

Snob Appeal

Wants to flatter and make you feel better about yourself for buying this product

"Buying our product will make you better than everyone else--especially since other people can't afford it."

Why does this work?

Snob Appeal

The Ultimate Driving Machine

Plain Folks

Shows ordinary people doing ordinary things

Often times, politicians will dress and act like common folks to appeal to the common folk

Why does this work?

http://www.veoh.com/collection/s212037/watch/e96048dpcEkW3b#watch%3De96047k3wMJYHt

Bill Clinton ate at McDonald's and confessed a fondness for trashy spy novels. George Bush Sr. hated broccoli, and loved to fish. Ronald Reagan was often photographed chopping wood, and Jimmy Carter presented himself as a humble peanut farmer from Georgia.

Now it’s your turn:

Strike a pose!Name CallingSnob AppealPlain Folk

Definition

Uses flattery to sell their product

SNOB APPEAL

Definition

Use every day people doing every day events

Plain Folks

Definition:

Puts opponent or company down and talks trash about them

Name Calling

My opponent is a flip-flop man who cannot make up his mind. He changes mind with the breeze! How could anyone follow such a weak-willed flip-flopper?

Name Calling

SNOB APPEAL

Of course you have a flat screen TV. Only the best people have one.

SNOB APPEAL

Plain Folks

Now for some commercials…

Nam

e Calling

Snob A

ppeal

Plain Folk

Commercials

All StateGrey Poupon

Obama vs. EdwardPC vs Mac

Create an Ad

Find a partnerPick your favorite type of persuasive

deviceCreate an advertisement using that

persuasive device to sell jewelryAfter 5 minutes, show your

advertisement to your partner and have them identify what persuasive device you used

The Ultimate Review!!!

What kind of propaganda?

George Forman, famous football player, says, “My health has improved since I started using this grill.”

Testimonial

Is there propaganda? What kind?

You should buy these new Nike shoes. If you don’t you will be the only one at school without them!

Bandwagon

What kind of propoganda?

The Great Gatsby is the book that everyone will have in their beach bag this summer. Don’t be left out!

Bandwagon

What kind of propaganda?

According to Memphis Tigers Basketball player, Robert Dosier, Nike shoes are the only way to go. “I wear Nike’s at every game,” he says, “they never let me down.”

Testimonial

Is there propaganda? What kind?

Try the newest fishing lure from Bob’s Fishing Warehouse. It will help you catch more fish!

Tony, who is a championship fisherman, says, “This new fishing lure is the best thing I have ever tried!”

Testimonial

Is there propaganda? What kind?

Everyone will be voting for me on election day. Don’t be the only one who doesn’t do the right thing!

Loaded Words

Is there propaganda? What kind?

The senior class trip will be held at Big Mountain from December 12th to 15th. Big Mountain is the best ski resort on the East Coast. Don’t even think of not going on the senior class trip. Absolutely everyone who is anyone is going on the trip.

Bandwagon

What kind of propaganda?

If you don’t vote for me there will be devastating effects. Terrorists will gain control of this country if my opponent takes office because he is weak! I will be a strong leader and protect this country!

Loaded Words