16 October 2006 1

16 October 2006 2

Re-launching the Cycle to Work Guarantee

as

Sophie BrownBusiness Engagement Project Manager

Transport for LondonSophie.Brown@tfl.gov.uk

Cycle to Work Guarantee – Background

28 Sept 2012 3

28 Sept 2012 4

Why revisit the Guarantee

TfL survey: safety and security (inc. secure parking) biggest barrier to cycling to work

Employers state they want

•offers for employees

•toolkits to help promote cycling

•recognition for good practice

•guidance: cycle to work schemes, parking, pool bikes etc

28 Sept 2012 5

New name, new website!

1. Persuade employers that promoting cycling is a desirable thing to do

2. Offer support/incentives: signing up = offers, recognition, information etc

3. Dynamic site, regularly updated – twitter, news feed, new offers etc

‘employers4cycling’ Award Scheme

• Awarded to employers who have made extra steps to promote cycling

• Tiered award – incentivise employees to keep improving

• Gives employers recognition

28 Sept 2012 6

What next?

• Website design and build complete – Sept

• Work with cycle business to obtain offers – Sept/Oct

• Employer engagement – Oct

• Website goes live – 18th Sept

• Launch event of new website and awards – 25th Oct

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28 Sept 2012 8

tfl.gov.uk