Re-launching the Cycle to Work Guarantee as
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16 October 2006 1
description
Re-launching the Cycle to Work Guarantee as. Sophie Brown Business Engagement Project Manager Transport for London [email protected]. Cycle to Work Guarantee – Background. Why revisit the Guarantee. - PowerPoint PPT Presentation
Transcript of Re-launching the Cycle to Work Guarantee as
16 October 2006 1
16 October 2006 2
Re-launching the Cycle to Work Guarantee
as
Sophie BrownBusiness Engagement Project Manager
Transport for [email protected]
Cycle to Work Guarantee – Background
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Why revisit the Guarantee
TfL survey: safety and security (inc. secure parking) biggest barrier to cycling to work
Employers state they want
•offers for employees
•toolkits to help promote cycling
•recognition for good practice
•guidance: cycle to work schemes, parking, pool bikes etc
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New name, new website!
1. Persuade employers that promoting cycling is a desirable thing to do
2. Offer support/incentives: signing up = offers, recognition, information etc
3. Dynamic site, regularly updated – twitter, news feed, new offers etc
‘employers4cycling’ Award Scheme
• Awarded to employers who have made extra steps to promote cycling
• Tiered award – incentivise employees to keep improving
• Gives employers recognition
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What next?
• Website design and build complete – Sept
• Work with cycle business to obtain offers – Sept/Oct
• Employer engagement – Oct
• Website goes live – 18th Sept
• Launch event of new website and awards – 25th Oct
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tfl.gov.uk
