Why Your Business Requires a Logo?

A Logo Serves A Company in Many Domains Like…

Serves as X-factor for the branding of the company.

Attracts new customers for the company.

Serves an alternate identity to the company.

It’s a pictorial representation of a company which

represents its uniqueness, motto and the product as well.

Logo..

Now that, we have understood the importance

of the logo’s in the modern era We should also

understand the basics of making a logo. And to

understand the basics, one should ask the

questions to themselves as well as others whom

they consider, posses the knowledge of the

respective business.

10 Questions to Ask When Designing Your Company's Logo.

What types of Logos are there?

There Are Categories.

1. Word marks like eBay, IBM, CNN, Google, Kleenex, Saks Fifth Avenue

2 .Letterform like Honda, Uber, Unilever, Beats and McDonald’s.

3.Pictorial like Starbucks, Twitter etc.

4.Abstract like Nike, adidas

4

Which type of logo suits your company?It depends a lot on what is the name of the company or what you make or provide. If you go for abstract symbol make sure it’s straightforward and mirrors

the image of the company.

What are the key points of the business that logo should convey?

The logo from color to shape should give a sense what is company all about. When people look at it, they should get a feel for your brand personality and your distinctive point of view.

What are the Best Logo Colors?

Color choice is incredibly important. To best differentiate yourself, it’s paramount to choose a color that your biggest competitors do not use in their logos. Also consider that different colors stand different psychological meanings.

Which Fonts to Consider?

Fonts, like colors, convey and inspire various emotions. Different fonts work best for different businesses. For example, a logo for a legal firm -- which should convey honorability, strength and justice -- might best be represented in a bold, straightforward font free of flourish.

Should I design logo myself or Hire graphic designer for it?

Working with a skilled graphic designer is

really critical. They understand what a good

logo is and how it needs to scale and function

across different media and marketing

channels, like on your website, within an app

or on a storefront sign, all key things that

shouldn’t be left to chance or guessed at on

the fly.

Where should I display my logo?Online, weave your logo into your website, digital ad campaigns and on social-media sites where you have company accounts, like Facebook, Twitter, Instagram and Pinterest. Offline, put your logo on your front door, business card, product packaging, uniform and on company stationery and contracts

What are some mistakes to avoid?

The worst mistake of all, Wheeler says, is settling on a logo before seriously considering your key competitors’ logos. If your logo ends up similar to theirs, even in the slightest, customers might not be able to tell you apart and you could lose business.

How much it will cost?

Depends upon the graphic designer and the project length and requirements.

Is it too soon to worry about how the logo will look in 10 years?

Most logos, Wheeler says, need some touching up after a decade’s time or so anyway, to avoid growing stale. The key is to get it right from the start, then fine tune as needed over time.

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