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SaaS Marketing Analysis

All Details on TillCarlos.com/q-page

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Disclaimer

I am in no way affiliated to q-page.com (and their holding companies). This analysis is solely based on marketing channels available to everyone. I cannot guarantee to include everything. Comments and suggestions are welcome. Please send to till@tillcarlos.com

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What can I learn here?

● Every SaaS needs a USP● Marketing ideas for a product in a crowded

market

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Watch the video to these slideson TillCarlos.com/q-page

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Problem solution

Building web pages is a complex task. Yet, most websites have one goal: convert visitors to customers. Building a high-converting web page is the core problem q-page is trying to solve.

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Target market

Internet marketers, PPC consultants, website admins, entrepreneurs, startups

Because the pricing is cheap and startups tend to do things themselves (like building landing pages)

All these are my assumptions. There are no case studies or customer lists on q-page.com.

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Market for landing page generators

All of them are inexpensive, easy-to-use and connect well with other softwareSee my analysis of webflow here.

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Pricing

Looks perfect for a PPC agency.

Not suitable for a single-founder website, but cheap anyway (“Why does someone need more than 1 page?”)

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Second pricing tier Is this a bootstrapped business out of an SEO/PPC agency?

TillCarlos.comThe tool itself is simple and straightforward.

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Pagespeed

What the hell?

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Existing clients Too big JPG encoded in HTML on http://georg-grad.com/

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On-Page SEO Most rules are passed

Checked with seositecheckup.com

This can be the slow page load time I have experienced. (even for the tool it was 10.7 seconds)

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Visible Marketing

Normally I go into detail of various marketing methods. (e.g. the Meshfire teardown). q-page has very little, so I combine them.

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Video contentThey have a charismatic CEO who can talk English well. More videos are definitely doable.

Maybe too charismatic at this point. However, I don’t know what the mostly Russian audience wants. Things need to be tried out.

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Video content

Speed usage videos help see what the software does without entering the trial Example here.

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YouTube Nobody has YouTube under control. These recommendations distract visitors away from your content.

And in this case: content I did not want to see…

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Landing page

Proper landing page with a lot of templates

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Summary: visible marketing

● [+] Product seem easy to use and mature.● [-] No real consistent marketing effort is

visible.

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Underused Channels

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SEO / SEMWhy is the pricing then so inexpensive (8 usd/m)?

Try beating leadpages in content marketing…

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Not present / not found

● PR● Blog● Integrations● Public speaking

Ideas from the book “Traction” (Weinberg)

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Social Media Profiles

Started a year ago. Not promoted much No twitter, which is a good

channel to reach marketers.

Photo: adweek.com

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Ideas

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Content marketing

Do what LeadPages did:

● Run a lot of tests and publish results● Speak on other people’s podcasts about these

results● Give away tons of value for free

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Niche down

Make templates for specific industries. No dentist would buy another software if Q-page is the “expert in high-converting pages for dentists”.

Then: educate exactly that industry with all kinds of problems they face in their marketing.

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Offer it for free

Offer the software for free in exchange for a testimonial. Seek to get data-driven testimonials, ideally from people using PPC

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Integrate it

Build APIs to other software like Mailchimp etc. Find out what APIs the competitors do not have and offer a solution to the market.

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Conclusion

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Next steps for Q-page

● Focus on the one thing that Q-page can do better. Stress it and prove results.

● Publish these results in text content and video● Find one marketing channel that works and

scale it up

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Can you check my SaaS?

Yes, if you have a marketing budget but are not sure if your actions are effective.

What is your URL? Send it to me: till@tillcarlos.com

For more SaaS marketing content

subscribe to my blog on tillcarlos.com!