Putting the social into Internal Communication

Rachel Miller

@AllthingsIC#mkicomms

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About me

@theICcrowd

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Our menu for today

Personal and professional - Sociable internal comms

Being socially savvy

Brand You

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“Social is a mindset, not a technology. Only do it if it comes naturally, or you could look like a dad on the

dance floor”#mkicomms

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@AllthingsIC

“By 2016 enterprise social networks will become the primary

communication channels for

noticing, deciding or acting on

information relevant to work activities”

Gartner analysts report, 2013

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However, Gartner also believes that between now

and the end of 2015, 80 per cent of social

network efforts within the enterprise will not achieve the intended benefits due to inadequate leadership

and overemphasis on technology

Gartner analysts report, 2013

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100 case studies: www.allthingsic.com/list

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Who’s using what for internalsocial media?

Peer to peer communication

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@AllthingsIC

Traditional tactics using social approaches

Think about:

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LinkedIn

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How social is your communication?

“Organisations don’t Tweet, people do”

Euan Semple @euan

“We welcome your feedback”…

but will edit, moderate, remove and ban it

or not give you an option to have your say #mkicomms

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Social media and social communication:

Key word = social = path to success

•If you peel back the layers to the core, social communication… is the effectiveness of using word of mouth to deliver change and communicate with those around you

•Social communication is built around tribes and networks that are constantly forming and reforming around organisations

Rachel Miller, Share This, Wiley (2012)

Mike Klein, From Lincoln to LinkedIn, Verb Publishing Ltd (2011)

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@briansolis

www.briansolis.com

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http://www.allthingsic.com/how-internal-comms-pros-use-social-media-2/

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent

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http://www.allthingsic.com/how-internal-comms-pros-use-social-media-2/

allthingsic.com/how-internal-comms-pros-use-social-media-2/

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86% of IC pros learn via blogs and 81% via colleagues

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent

@AllthingsIC www.allthingsic.com

Are you socially savvy?

Let’s look at Brand YOU…

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What does Google say? Brandyourself.comBrandyourself.com

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About.mewww.about.me/allthingsic

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Newsle

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www.newsle.com/rachelmiller

Vizify

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www.vizify.com/rachel-miller/twitter-video

Rebelmouse

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www.rebelmouse.com/allthingsic

Internal communication professionals are

curators, not creators

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“Companies need to adopt an approach that engages workers and pulls them in, rather than simply have technologypushed onto them”

Gartner analysts report, 2013

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allthingsic.com/smpolicy

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NETWORK?

?MY IC

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#commschat @theICcrowd

Community for internal communication professionals

www.theiccrowd.com

Weekly chat on Twitter8-9pm Monday#commschat

www.commschat.com

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Social media isn’t a magic cure

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Keep in touch

Google ‘Rachel Miller’

linkedin.com/in/rachelmiller01

Pinterest.com/AllthingsIC

www.allthingsic.comrachel@allthingsic.com

Storify.com/AllthingsIC

@AllthingsIC

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allthingsic.com/rachels-resources