Putting the social into internal communication. By Rachel Miller @AllthingsIC

Putting the social into Internal Communication

Rachel Miller

@AllthingsIC#mkicomms

#mkicomms

About me

@theICcrowd

#mkicomms

Our menu for today

Personal and professional - Sociable internal comms

Being socially savvy

Brand You

#mkicomms

“Social is a mindset, not a technology. Only do it if it comes naturally, or you could look like a dad on the

dance floor”#mkicomms

#mkicomms

@AllthingsIC

“By 2016 enterprise social networks will become the primary

communication channels for

noticing, deciding or acting on

information relevant to work activities”

Gartner analysts report, 2013

#mkicomms

However, Gartner also believes that between now

and the end of 2015, 80 per cent of social

network efforts within the enterprise will not achieve the intended benefits due to inadequate leadership

and overemphasis on technology


#mkicomms

100 case studies: www.allthingsic.com/list

#mkicomms

Who’s using what for internalsocial media?

Peer to peer communication

#mkicomms

#mkicomms

@AllthingsIC

Traditional tactics using social approaches

Think about:

#mkicomms

#mkicomms

LinkedIn

#mkicomms

How social is your communication?

“Organisations don’t Tweet, people do”

Euan Semple @euan

“We welcome your feedback”…

but will edit, moderate, remove and ban it

or not give you an option to have your say #mkicomms

#mkicomms

Social media and social communication:

Key word = social = path to success

•If you peel back the layers to the core, social communication… is the effectiveness of using word of mouth to deliver change and communicate with those around you

•Social communication is built around tribes and networks that are constantly forming and reforming around organisations

Rachel Miller, Share This, Wiley (2012)

Mike Klein, From Lincoln to LinkedIn, Verb Publishing Ltd (2011)

#mkicomms

#mkicomms

@briansolis

www.briansolis.com

#mkicomms

#mkicomms

http://www.allthingsic.com/how-internal-comms-pros-use-social-media-2/

Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent


#mkicomms

http://www.allthingsic.com/how-internal-comms-pros-use-social-media-2/

allthingsic.com/how-internal-comms-pros-use-social-media-2/

#mkicomms

86% of IC pros learn via blogs and 81% via colleagues


@AllthingsIC www.allthingsic.com

Are you socially savvy?

Let’s look at Brand YOU…

#mkicomms

#mkicomms

What does Google say? Brandyourself.comBrandyourself.com

#mkicomms

About.mewww.about.me/allthingsic

#mkicomms

Newsle

#mkicomms

www.newsle.com/rachelmiller

Vizify

#mkicomms

www.vizify.com/rachel-miller/twitter-video

Rebelmouse

#mkicomms

www.rebelmouse.com/allthingsic

Internal communication professionals are

curators, not creators

#mkicomms

“Companies need to adopt an approach that engages workers and pulls them in, rather than simply have technologypushed onto them”


#mkicomms

#mkicomms

allthingsic.com/smpolicy

#mkicomms

NETWORK?

?MY IC

#mkicomms

#commschat @theICcrowd

Community for internal communication professionals

www.theiccrowd.com

Weekly chat on Twitter8-9pm Monday#commschat

www.commschat.com

#mkicomms

#mkicomms

Social media isn’t a magic cure

#mkicomms

Keep in touch

Google ‘Rachel Miller’

linkedin.com/in/rachelmiller01

Pinterest.com/AllthingsIC

[email protected]

Storify.com/AllthingsIC

@AllthingsIC

#mkicomms

allthingsic.com/rachels-resources

Putting the social into internal communication. By Rachel Miller @AllthingsIC

Business

Transcript of Putting the social into internal communication. By Rachel Miller @AllthingsIC