Adam  Singolda  Founder  &  CEO  Taboola  

Next Generation of Prime Time

Publishers Monetization

Adam Singolda Founder/CEO Taboola

Good morning...

Not going to cover today…

Future victors in publishing monetization

Being a publisher used to mean

Hitting the the local papers, prime time

People discover content in new ways

Third  of  millennials  watch  mostly  online  video  o  no  broadcast  TV,  Andrew  Beaujon,  Poynter.org,  Oct.  10,  2013  

Social  

Second  Screen  

Original  Content  

New  Biz  Model  

PersonalizaKon    App  

Big  Data  

Changed my mind. Content is king... Only if

Kingdom  =  Audience  

Would we know who Donald Draper is?

Have you heard about Sharknado?

Justin Bieber vs. My Dad

Victors of publishers monetization: content & audience

LET’S  DO  A  QUICK  TEST    

These are 2 articles on a sport site

A  

B  

Which  got  higher  CTR?    

A  

B  

CTR  

1.29%  

2.27%  

Surprised? (or not so much, Miley Cyrus rules! )

LET’S  DO  A  QUICK  TEST    

Does video play button matter

Effect  on  CTR?    

a)  Marginal    

b)  Down  10%+    

c)  Up  50%  

~50% Improvement in CTR !

What America is clicking on?

Which  is  #1  clicked/discovered  content  in  tech/biz  

5 Richest Women In The U.S. A  

B   The UFC’s Million-Dollar Female Star

C   Cronut - the treat people wait hours for

Last 30 days, recommended to 44M people

5 Richest Women In The U.S. A  

B   The UFC’s Million-Dollar Female Star

C   Cronut - the treat people wait hours for

Some BIG DATA insights

 Close-­‐up  vs.  medium  shot  photo?  Close-­‐up  be^er  by  avg.  5.1%    

 Close-­‐up  vs.  extreme  close-­‐up?  Close-­‐up  be^er  by  2.8%  

 Close-­‐up  on  right/leb/center  of  image?  Center  be^er  by  4.0%  

 Female  images  typically  drive  11%  more  clicks  than  male  

 Celebrity  name  in  the  first  4  words  avg.  7%  higher  CTR  

A bit about Taboola...

Connect people with content they may like

23  

Example: Taboola on Time.com

Consistent discovery experience

DESKTOP   TV   MOBILE  TABLET  

Some of our publisher partners

Some of our paid content partners

Taboola global stats

Surface  content  people  may  like  from  the  site  itself  

Surface  interesKng  paid  content  from  the  web  

3  Billion  daily    recommendaKons    

300  Million    monthly  users  

Thank you    

adam@taboola.com @Taboola

www.taboola.com