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Strategy, recommendations, and ad management

Publisher Monetization

The Internet is Breaking.You’ve heard it before. We’ll say it again: The web is shattering — and not just into a few fragments. It’s breaking into thousands of different pieces. Publishers used to have a few options for site monetization. Now they have hundreds: over 300 ad networks, exchanges, DSPs, DMPs, marketplaces, servers and other third party monetization tools. Not to mention mobile advertising.

Publishers are freaking out. They need to know the best offers available for their site. How do you cut through all the noise and create a smart, strategic monetization system with all these opportunities?

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Any publisher that wants to see the highest revenue possible needs to start building — and fast.

Work with a group that knows the players out there and can build a monetization plan that maximizes the opportunities available, and you’ll start seeing the revenue your site deserves.

What do you have to lose?

Everything. A publisher that does not make informed choices about the allegiances it forms – either with ad networks or other third party solutions — is going to see lower revenues, audience alienation, or get locked into a low ball deal.

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What do you have to gain?Everything.

By pairing smart monetization strategy with ad serving and management, you will strengthen the authority of your brand and extend the reach of your targeted audience to levels that will make advertisers come running. We utilize emerging technologies, real-life pricing and revenue predictions, strong relationships with providers and the latest trends in web monetization to create a monetization plan with your site’s goals in mind.

What does it mean? Increased sales volume, higher CPMs across inventory, better margins, and long-term revenue growth.

47 Media Team: Where we come from

How do we do it?47 Media has made monetization a seamless process:

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• Work with executive team on vision, strengths, & revenue goals

• Assess existing assets & technologies

• Ad inventory placement strategy & analysis

• Recommendations for third party relationships

• Agree upon deliverables

Days 1-30

• Negotiations with ad networks/media company partners

• Ad product development & optimization

• Incremental revenue/inventory opportunities

• Ad serving & yield mgmt

• Proven monetization best practices

Days 30-180

•  Strategy for beyond 2011, including beyond standard third party relationships, mobile inventory & more

• Collect and utilize audience data

• Strategic Partner analysis

• Scale revenues, increase margins, build market share

Days 180-

365

Strategy Scale Execution

Case Study: BuenasTareasPROBLEM: • Reference site with 90% International Traffic• Using standard banners and Google Adsense – not sure of what other monetization options they should utilize

47 MEDIA’s SOLUTION: • 47 Media developed monetization strategy, helped select ad network technology platform and adserver• Introductions and negotiations with networks and other third party revenue partners• Analyzed banner placement and made placement recommendations for superior performance• Recommended and integrated new ad products, including intext, invue, and pops• Ad network & monetization management, utilizing the best practices of ad networks• Run any direct advertisers that approach them directly, managing IO's, ad serving, and negotiations.

PROOF IN NUMBERS: • Gross Monthly ad revenue has grown from  $7K to over $47K a month• CPMS are 3X what they were prior to 47 Media involvement• BuenasTareas’ traffic doubled each month since the start of a 47 Media engagement

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Full Suite of 47 Media Services

Contact us to get started today.

Sarah Nels, Managing Director: Office: 415-504-1357Mobile: 415-828-1279sarah@47media.net

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