Post on 08-Feb-2017
Non-Profit ResultsSavannah Vasos, Anthony Ruspantini, Sebastian Correa, Austin Marks, Sofya
Perrin
Agenda
Our Task
PROPEL
Before
Challenges
How we helped
After
Accomplishments/Results
What we learned
What is next?
Our Task
Increase the digital footprint of a local non-profit organization to build brand equity and grow local exposure
Before● Website
○ Poor site design○ Invisible text○ No contact form○ Contact email betsy@propelyourfuture.org○ No call to action
● Google maps○ Duplicate addresses
● No keywords● Optimization - 8%
● Little to no social media presence
Challenges• Infrequent communication
• Coordination
• Website not being up on time
• Facebook donate button delay
• Delayed access to social media accounts
How we helped
How we helped - Google Adwords
What Did We Accomplish?
After● Website Audit
○ Redesign○ Contact form○ Donate button added with PayPal○ Email is info@propelyourfuture.org
● Google maps○ Duplicate addresses remain
● No keywords● Optimization - 15%
● Increased social media presence
Results1. Raised $400 (out of $10,000 goal)
2. Received 12 donations total.
3. The average size donation was +/- $33
4. The Facebook Donation Button was not ready by Giving Tuesday
5. Increased social media content
6. They received an insignificant number of calls, mostly in person donations
7. Website was not functioning until the morning of Giving Tuesday
8. 90% of database contributed 2 weeks prior to Giving Tuesday to Golf Fundraiser
What we learned• Many organizations do not realize the importance of their digital marketing
footprint and how it can improve their organization today.
• Updating websites and building social media content can greatly help to build brand equity and increase exposure.
What is next?● Offset the lack of success on
Giving Tuesday by having another campaign from 12/15 - 12/31
● Build a bigger social media base ○ Start posting about Giving
Tuesday sooner than just a week in advance
● Set up Donate Now button on Facebook
● Implement Google Adwords