TOYOTA CENTRAL MOTOR (TCM) .

TCM group companies are• Toyota• Lexus• Scion• Daihatsu• Hino Motors, Ltd• DENSO• Toyota Industries• Fuji Heavy Industries (16.5%)• Toyota Financial Service

Overview

• Founded: August 28, 1937• Headquarters: Toyota city Aichi, Japan• One of the largest automobile manufacturers• No.1 global automaker 2010• 8,557,351 Units sold in 2010• Held 11% share of the total global auto market

Headquarters, Toyota City

INTRODUCTION

INTRODUCTION

• Toyota central motor (T.C.M) is the biggest 3S dealer in Pakistan of Indus Motor Co. (I.M.C) - the manufacturer of Toyota & Daihatsu Cars in Pakistan. I.M.C is the subsidiary of Toyota Motor Corp. Japan

• The concept of 3S dealership means T.C.M deals in 3 sectors:

•Dealing in sale of all new Toyota make cars.Sales•State of art workshop facility for cars.Service•Providing parts to service Division as well as to general customers.Spare Parts

Sales

Service

Spare

Parts

3S

COMPANY’S SIZE

• It spreads at approx 9000sq yds and has approx 310 employees at different levels.

Awards and Certification:

Many certifications are awarded to T.C.M by Toyota Japan in workshop division also

e.g.

Body and Paint Facility

Express Maintenance

Mechanical

Facility

MISSION AND VISION STATEMENT

VISION:• “To be the most respected and

successful enterprise, delight customers with a wide range of products and solutions in the automobile industry with the best people and best technology.”

Mission:• Their Mission is reflected in their Company’s

Slogan

ACT #1 Action, Commitment and Teamwork to

become # 1 in Pakistan.

COMPANY HEIRARCHY

M.D

Director

Sr. Mngr. Finance

Asst. Mngr. Finance

Accts officers

Sr. G.M

Dy. Mngr. Service

Workers

Manager Parts

Workers

Manager Admin/Exec.

Mem.H.R Comm..

Admin officers

Manager C.R

C.R Executive-

Sales

C.R Executive-

Sales

SWOTANALYSIS

SSTRENGHT

WWEAKNESS

OOPPPORTUNITY

TTHREATS

SWOT ANALYSIS

Internal Factors

External Factor

Positive Negative

STRENGTHS

• One of its strength is its location is near to Karachi.• TCM has installed latest technology in its plant,

which is almost computerized.• TCM, Labor force is also its strength, which is

efficient and well trained. • TCM has set up a paint system, which is considered

no 3 in Asia• TCM a wide product range, which Includes

6vehicles. Which satisfy each and every segment of market.

WEAKNESSES• TCM has total capacity of 20000 units. But at

present they are producing 8000 units. It means that they are not amortizing their fixed cost in best way, while major competitor having capacity of 10000, but at present producing 7000 units.

• Their dealership network is weak. Company does not own this dealership network.

• According to TCM sources, all major decisions are made in Korea by the holding company, they send instruction about their decisions in Pakistan and this process delays the policy making

OPPORTUNITIES• The completion of the Lahore/ Islamabad motorway,

expansion of the road network and reduction in the rail links will cause expansion in the automobiles market in the future.

• According to Manager Imports from TCM. There is an opportunity to expand market of Shehzore in Nepal and Bhutan, if India gives way through its trade root to Pakistan by an agreement.

• According to sources from TCM, if engineering board of Pakistan makes the industry specific deletion policy this will provide an opportunity for the development of vendor industry.

THREATS

• The government tax policies are threat to TCM.• The law and order situation in the country especially

in Karachi is threat to TCM• The increasing inflation is acting as a threat to TCM.

which has decreased the purchasing power of people and also decreased the demand of Toyota vehicles.

• Exchange rate fluctuation is also a threat to TCM Devaluation of Pak rupee has acted like a threat to the company.

METHODS OF COMMUNIATION:

INTERNAL COMMUNI

ATION

NEWS-LETTER

FACE TO FACE

E-MAIL

CELL PHONETEXT

MESSAGES

TELEPHONE

MEMO

NOTICE BOARD

INTERNAL COMMUNICATION

• These are the sources by which employees share their ideas, information, opinions and feelings.

• Communication skills are very essential because the employees utilize these to help the company compete with other companies like General Motors, KIA , Honda and many others.

INTERNAL COMMUNICATION

• Toyota Motors uses both Upward and Downward communication. Downward communication flows from supervisors to employees and Upward communication is the feedback of downward communication.

EXTERNAL COMMUNI

ATION

AVERTISEMENTS

POSTERS

EMAIL

OTHER FORMS OF MULTIEDIA

BROCHURES

EXTERNAL COMMUNICATION

• These all are the sources of external communication in TOYOTA MOTORS CORPORATION.

• Sales and promotion• Generating sponsorship• Announce Events• Product or Services

Marketing Professionals------- Persuasive techniques to influence

CONCLUSION• Toyota is making the product that is both good for

environment and practical at the same time. It is practical in that there is a demand for it and that Toyota is presumably making money and or will make money on the product. Toyota is also working towards further development of the engine, possibly combining an alternate fuel source other than gasoline with the electric component. I believe that Toyota is acting as social entrepreneur with these lines of cars. They are providing a service of humanity and the environment while also presumably sustaining a business.

CONCLUSION Toyota Motors Company has also been helping

society through their many endeavors. Their Vision is more than just cars. They are working on a new vision that is concern beyond cars.

• Transforming lives through learning• Caring for our country• Road Safety• Igniting Safe Driving Sense• EnvironmentFor this concern they have been seen contributing in many

causes like

CONCLUSION

• Community Health Care• Community Support for Education• Food Distribution• Toyota Technical Education Program (T-TEP)• Pakistan Innovation Fund• Habib University Foundation.

“MOTHER OF ALL INDUSTRIES”

The automobiles industry has experienced decline in its production & sales value in past couple of years but still it’s the leading automobile company in Pakistan and it won’t be wrong if we call it