Project 03b / User Personas

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Transcript of Project 03b / User Personas

Android Servants Dianna Albanese

FA 102 A / Research, Product Proposal and Brand Development

Android Servants Dianna Albanese

Assignment 01 / Research

-”Synth”: a highly-developed, artificially intelligent android servant.

Photo: AMC Humans Trailer

Android Servants Dianna Albanese

Assignment 01 / Research

“…speech recognition and optical sensing, could come together to allow a robot to see and hear.”http://www.geek.com/news/robot-servants-sooner-than-you-think-549314/

Design Boom

Android Servants Dianna Albanese

Assignment 01 / Research

Kurzweil

-Cooks, performs household chores, assists children etc.

Android Servants Dianna Albanese

Assignment 01 / Future Product or Service

Android Servants-Monitors children’s safety-Does chores (cooks, cleans, etc.)-Helps with scheduling

Android Servants Dianna Albanese

Assignment 02 / User Persona Research

User Persona ASarah, 26 / Estée Lauder Public Relations Team Member

Frustrations-Does not have enough time at home to look her best for work.-Does not make enough money for a maid, assistant, etc.-The lack of time she has to get ready reflects negatively on her image.

Goals-Move up in the Public Relations department.-Fall into a steady routine that is flexible for work.-Work hard so her children won’t have to.

Android Servants Dianna Albanese

Assignment 02 / User Persona Research

User Persona BNick, 23 / MSG Varsity Color Commentator

Frustrations-Doesn’t make enough in post-grad job to live the life he used to live.-Does not know how to take care of himself properly.-Has to call his mother at least three times a day to ask her questions.

Goals-Become more independent.-Stop being so dependent on his mother.-Become as professional as he makes himself out to be on camera.

Android Servants Dianna Albanese

Assignment 02 / User Persona Diagram

Android Servants Dianna Albanese

Assignment 02 / Creative Persona Portrait