Survey Analysis: Grand Canyon Tours and TravelSurvey Grand Canyon Report Las Vegas Report

Age55+ = 50% 18-24 = 25% 35-54 = 25% 40.8 Average Age 46 - 65 40 Years Old Or Older/Average

Age Was 45.2/(48%) Were College Graduates

Gender Male = 75% Female = 25%

Occupation Student = 25% Skilled Labor = 25% Retired = 50% (20%) Were Retired

Education Some College/No Degree = 75%

Bachelor’s Degree = 25% Attended Some College Employed (64%)

Computer SkillsVery Satisfied I Can Do Everything That I Want To Do

Somewhat Satisfied I Can Do Most Things I Want To Do

Somewhat Unsatisfied I Can't Do Many Things I Would Like To Do

Freq. Of Internet Use/Place Daily Home/Home-Office = 100%

Less Than Monthly/Work = 25% Weekly/On The Go = 25%

Less Than Monthly/School = 33.3%

Most Often Use Internet For: News = 75% Email = 100% Buy Products/Services = 75%

Play Music = 50%

Knowledge Subject Of Website Haven't Read It Yet. Where To Go And How To Get There

Key Reasons To Visit Website Price/Affordability Packaged Deals Travel Options Destination Choices

Key Needs From Travel Website Pricing Easy Showcase Season Highlights

All Costs Explained

Income -25K = 50% 35-49K = 25% 50-75K = 25% Earning $40,000 Or MoreDevices Desktop =75% Smart Phone =25%Visit Website First Time

Use Of Website Very Easy To Use Neither Easy Nor Difficult To Use

Liked Best About Site Pictures ThemeFrustrations About The Website* Layout Of Info

Recommend To Friend Yes

Information Source Family/Friends & Internet Internet Influenced Their Choice Of Accommodations,

Identify Other Attractions Visited In The Region

Las Vegas (12.7%) Led The List Of Communities In Which Visitors Spent The Night After The Grand Canyon Visit

66% Planned To Include Grand Canyon As One Stop On A Longer Trip

Used The Internet To Plan Their Current Trip To Las Vegas

Entered The Park At The South Rim

Las Vegas (44.6%) And Nearby Hoover Dam (32.7%) Rated Among The Top Five

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GIT 340 Information Design and Usability

Fall 2015

Assignment #2 Grading Sheet

Student Name:

Turned in on time:

Assignment Grade:

User Research Minimum information about users included: (out of 10 points):

Interviews/surveys conducted (out of 5 points):

All documentation from interviews/surveys included (out of 3 points):

Demonstrates more than minimum requirements (out of 2 point):

Personas At least two personas created: (out of 8 points):

Both personas consistent with user research (out of 8 points):

Personas designed (out of 6 points):

Photos included (out of 4 points):

Demonstrates more than minimum requirements (out of 4 point):

Comments:

Catherine McClure

Yes

50

10

5

3

2

8

8

6

4

4

Cathy, outstanding research on Grand Canyon and Las Vegas visitors! Excellent survey questions. You uncovered some strong information about user needs and about the demographics of this audience.

Nicely designed personas. You did a good job of adding in the information your research uncovered into the narrative of the personas. Nice nicknames as well; it gives us a good picture of their mindset when visiting the site.

Keep up the great work!