Post on 09-Dec-2016
REFORMULATION & INNOVATION IN UNILEVER BETTER PRODUCTS BETTER DIETS BETTER LIVES
25 September 2014
EU Platform Meeting
Angelika de Bree, PhD
Global Cross-Category Nutrition Director
Goodness
Our Nutrition Strategy
Goodness
Total portfolio scan according to peer-reviewed method is driving reformulation
2003 2009 2010
Global
Nutrition
Policy
Nutrition
Enhancement
Programme*
Sodium
Reduction
Commitment
Unilever
Sustainable
Living Plan
2000
We removed from our portfolio 30,300+ tonnes trans fat
18,000+ tonnes saturated fat
9,000+ tonnes salt
37,000+ tonnes sugars
Choices Programme 2006
Updated Global Marketing and
Advertising Principles (incl NEP*) 2007
2006 First commitments to the EU Platform on
Diet, Physical Activity and Health
Trans fat from
PHVO removed
from all products by
2012
All children’s ice creams
≤110kcals/portion by 2014
and 80% packaged ice
creams ≤250 kcals/portion
by 2015
Saturated fat ≤ 33%*
in 90% soft vegetable
oil margarines by
2017
Reducing sugar by
25% in Ready to
Drink, Powdered Ice
tea and Milk Tea by
2020
75% of Foods to
meet 5g salt/d
criteria by 2020
Double the
proportion of
portfolio meeting
Highest
Nutritional
Standards by 2020
Our global reformulation targets are focused on heart health & obesity
Better Products
*38% SAFA for tropical countries
Heart health Obesity
Our learning’s: Reformulation among the core rather than niche
Unilever’s participation in the EU Platform Since 2006, Unilever had five commitments to the EU Platform.
Four are still active, while the last one has been completed in 2010.
Product reformulation and
innovations
Healthy Choice the Easy Choice
Responsible Marketing and Advertising
innovations
Global Employee Health Programme –
Lamplighter
Food Information to consumer
A long-standing effort to make
our products healthier
Continue our long tradition of
improving the taste and
nutritional quality of all our
products, under the umbrella of
the Unilever Sustainable Living
Plan.
We have set targets for the
improvement until 2020 of our
food portfolio worldwide for levels
of sugar, calories, salt,
saturated and trans fats.
All EU Member States
Better Products
No Sugar
Zero LIT
<4kcal
Sugar Reduced
Core
LIT Green + Black
45kcal
Sugar Reduced
New Innovations
LIT Mocktails
50kcal
Brisk
50kcal
Examples of ‘no sugar’ and ‘sugar-reduced’ beverages in Europe
kCals are indicated per portion; LIT = Lipton Ice Tea
REDUCE SUGAR:
By 2020, we will reduce the sugar levels in our Ready to Drink teas by 25%
Approaches to reducing sugar in beverages
• Develop low calorie varieties
• Gradually reduce the sugar in all varieties
• Actively promote varieties with less sugar
On-track: between 2010 and 2013, we reduced sugar by 11%
REDUCE CALORIES: By end 2014, 100% children’s ice
creams will contain ≤110 kcals per
portion*
PUSH UP HARIBO
EU: UK IE
DK SE AT CH DE
ES NL BE FR PT
GR CY
FUNNY FINGER
EU: DE AT
CH IT
DINO EGG
EU SUPERTWISTER
EU: FR BE NL CY ES IT
AT CH
MINI MILK
EU: UK IE PT
DE AT CH DK
HU
TWISTER
PINEAPPLE LIME LEMON
STRAWBERRY
EU: PT UK IE ES DE AT
CH
CEE
X POP
EU: SE ES
GR PT FR DE
CH IT CY FR
NE BE UK IE
*Fun tastes, textures, shapes, colours and meeting nutritional standards:
≤110kcal /portion, ≤20 g added sugar /100g; ≤3g saturated fat/portion
On-track: already 86% meet this target.
Better Products
At least 15% of all our Foods & Refreshment portfolio is light/low
calorie/zero sugar option.
REDUCE SALT: We will continue our salt reduction journey aiming for WHO level of 5 g/day by 2020
Boost consumer demand
for salt reduced foods
Partnering needed
to ensure people are
stimulated to reduce salt
Increase availability
of foods with reduced sodium
levels (beyond retail)
The main
challenge to
salt reduction is
maintaining
taste
On-track: By 2020, 75% of our Foods portfolio will meet salt
levels to enable intakes of 5g/day. Already 55% meets it.
Better Products
REDUCE SATURATED FAT AND REMOVE TRANS FAT*
* By 2012 our leading spreads will contain less than 33% saturated fat as a proportion of total fat. A daily portion
will provide at least 15% of the essential fatty acids recommended by international dietary guidelines. By 2012 we
will have removed from all our products any trans fat originating from partially hydrogenated vegetable oil.
By 2012, 90%+ of our leading
spreads met a max of 33%
saturated fat.
Trans fats from PHVO have been
eliminated from our total
portfolio.
Achieved
Better Products
Overall progress on total portfolio
• World wide we have ~60k Food and beverage products in our
portfolio
» All of these are in scope for reformulation
» The majority meets, or are better than, benchmarks based on
national nutritional recommendations.
• By 2020, we will double the proportion of our portfolio that meets the
highest nutritional standards, based on globally recognised dietary
guidelines.
- In 2013, 31% met the highest nutritional standards.
Next steps
1. As our salt and sugar reduction targets are aimed at 2020, we will
continue our reformulation & innovation efforts to meet these targets.
2. We will renew our EU Platform Commitment on Reformulation
3. New targets and sharper focus: » By 2015, 80% packaged ice creams will contain ≤250 kcals per portion
» Starting 2014, powdered ice tea and milk tea products are also in scope to
reduce sugar levels in our Ready to Drink teas by 25% by 2020
» By 2017, 90% of our soft vegetable oil spreads globally will meet a max of
33% saturated fat*
*38% SAFA for tropical countries
Efforts in behaviour change need to match efforts in reformulation – need for partners
Better Diets
THANK YOU!
Read more about our Unilever Sustainable Living Plan targets and
criteria at:
http://www.unilever.com/sustainable-living-2014/improving-health-
and-wellbeing/improving-nutrition/targets-and-performance/