[Product Name]Marketing Plan

[Name]

Market Summary• Target market review – unsatisfied

needs/demand• Life cycle of product in demand

Early Adopters/Pioneers

Mass Market/Followers

End of Life

Time

Number of

customers

Product Definition• Describe product/service being marketed• Include important features intended to

satisfy the needs for your target market that your competitors are not providing for– i.e., specify unique selling point, and it’s

appeal to the needs of the target customer

Marketing Objectives• List three of your most important

marketing objectives

Advertising• Strategy & execution

– Overview of strategy– Overview of media used– Overview of cost

Advertising Example• Scan or paste sample of advertising

Other Promotion

E.g., • Direct marketing

– Overview of strategy, vehicles & timing– Overview of response targets, goals &

budget• Third-party marketing

– Co-marketing arrangements with other companies

• Marketing programs– Other promotional programs

Pricing• Pricing

– Summarize specific pricing strategies• Cost plus• One other (explain its relevance to your

situation)– Compare to similar products

Distribution• Distribution strategy• Channels of distribution

– Summarize channels of distribution• Distribution by channel

– Show plan of what percent share of distribution will be contributed by each channel -- a pie chart might be helpful

Success Metrics• Measures of success/failure• Requirements for success• Relate to objectives