A BRAVE NEW

AIESEC*

*Those recommendations are not tested. By trying you agree to pioneer them. Congrats!

It’s not just about changing a platform, it’s about changing a

mind-set

Discover if you have the right growthmindset!

Why?

To reach Peace & Fulfilment of Humankind’s potential we need

to engage and develop leadership in every young

person. And it’s time to do it disrupting the AIESEC we know

Where is AIESEC heading to?

1 A youth-leadership movement

2 Shaping what we do aroundwhat the world needs

3 Growing disruptively

4 Accessible to everyoneeverywhere

Make the customerthe hero of your story

Ann Handley

JUST START FROM THE CF FLOW

CONVERSATIONS

WORTHHAVING

1 My financial model

2 My MKTG Strategy

3 My LC/MC Structure

4 My partnership model

*Finance peeps already worked for you, take a

glimpse to their summit output!

Switching the customer payment model from Sign-up to Approved, definitely makes you more customer oriented. You don’t really pay your haircut before getting it, right?

Evaluate wisely when to switch, in order to be sure that your entity doesn’t experience a drastic cash-flow crisis

Talk to entities that already switched! Italy, Egypt and Australia are available to talk to you among many more

Check the AI Finance Summit output, the guys know their job

IS YOUR MARKETING STRATEGY MAKING THE CUSTOMER EXPERIENCE AS EASY AS POSSIBLE?

IS THE PLATFORM PERFECTLY ACCESSIBLE BY EVERYONE EVERYWHERE WITHOUT THE NEED OF INTERACTING WITH AIESEC?

ARE YOU EMPOWERING YOUR CUSTOMERS TO BE ATTRACTED BY THE

SYSTEM ITSELF AND SELF-MANAGED THEMSELVES, WHILE YOU FOCUS ON

THE VALUE DELIVERY?

DO YOU NURTURE YOUR LEADS?

DO HAVE FULLY OP IMPLEMENTED FOR ALL THE PROGRAMMES?

IS YOUR CUSTOMER EXPERIENCE COMPARABLE TO THE ONE OF

AIRBNB?

We suggest to implement 100% the OP Platform If you have enough resources to invest in email marketing/Hubspot we

suggest you to do it, in order to start a LEAD Nurturing strategy Check out the Instanbul Asia case, the LC that is fully implementing OP Be sure to have resources allocated in the creation of contents to

nurture the LEADs

DO YOU HAVE A CUSTOMER EXPERIENCE RESPONSIBLE IN THE MC?

IS THE STRUCTURE OF YOUR LCS ADAPTED TO THE NEW CF?

HOW MUCH OF MY STRUCTURE IS FOCUSED ON VALUE DELIVERY?

We suggest to find a CXP responsible within your MC team and adapt the structure accordingly : maybe take a look at what India is doing!

We suggest to start thinking of a way in which you can align your LCs structure with the new customer flow, in order to have necessary resources in each on of the phases, according to the organizational evolution and the importance that value delivery is acquiring

We suggest you to look into digitalization of part of the value delivery : for instance AIESEC Australia has part their OPS delivery online!

ON WHAT ARE MY CURRENT PARTNERSHIP BASED?

DO YOU ALLOW YOUR CUSTOMERS TO CHOOSE THEIR PRODUCT?

HOW MUCH OF YOUR EXCHANGES ARE DONE IN PARTNERSHIP? WHAT ADDED

VALUE IS IT BRINGING?

We suggest to not limit the customers’ choices within or outside the platform

Try to develop your partnerships for the value delivery and not only for the attraction

Let the customers to get approved with whatever entity in the world!