[Product Name] Marketing Plan [Name]. Market Summary Target market review – unsatisfied...
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[Product Name]Marketing Plan
[Name]
Market Summary• Target market review – unsatisfied
needs/demand• Life cycle of product in demand
Early Adopters/Pioneers
Mass Market/Followers
End of Life
Time
Number of
customers
Product Definition• Describe product/service being marketed• Include important features intended to
satisfy the needs for your target market that your competitors are not providing for– i.e., specify unique selling point, and it’s
appeal to the needs of the target customer
Marketing Objectives• List three of your most important
marketing objectives
Advertising• Strategy & execution
– Overview of strategy– Overview of media used– Overview of cost
Advertising Example• Scan or paste sample of advertising
Other Promotion
E.g., • Direct marketing
– Overview of strategy, vehicles & timing– Overview of response targets, goals &
budget• Third-party marketing
– Co-marketing arrangements with other companies
• Marketing programs– Other promotional programs
Pricing• Pricing
– Summarize specific pricing strategies• Cost plus• One other (explain its relevance to your
situation)– Compare to similar products
Distribution• Distribution strategy• Channels of distribution
– Summarize channels of distribution• Distribution by channel
– Show plan of what percent share of distribution will be contributed by each channel -- a pie chart might be helpful
Success Metrics• Measures of success/failure• Requirements for success• Relate to objectives