Product Development - Intensification strategies

Corporate Level Strategies

Prepared By

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Intensification strategies

Product Development

• Product development

involves creating new

products to serve

existing markets.

Examples of Product Development

• In the 1940s, for example,

Disney expanded its offerings

within the film business by

going beyond cartoons and

creating movie featuring real

actors.

Examples of Product Development

• Coca-Cola and Pepsi regularly

introduce new varieties—such

as Coke Zero and Pepsi Cherry

Vanilla—in an attempt to take

market share from each other

and from their smaller rivals.