Process, Community, Business: the systems behind Open Design - Barcelona 06.07.2013

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http://fad.cat/congres/en/ http://fad.cat/congres/en/?p=1167 After more than 10 years of development, Open Design is no longer an underground hypothesis, but a real strategy that designers, companies and design institutions are increasingly embracing. Even so, many aspects of Open Design still need to be developed, tested and defined, making the future of Open Design still open. This openness is what is making Open Design very promising, a global concept with local and distributed adaptations: not only Open Design projects can be modified and customized, but the same processes and systems behind such projects can be designed and modified in order to fit the specific needs of each locality. There is no single format, business model, system or organization model for Open Design at the moment, and this fact lets Open Design to be adopted and used in a different way in each locality. Designers are increasingly focusing on the systems that enable Open Design projects, which can be designed and developed with design tools and processes and tools and processes from other fields by working on the metadesign level. How can we organize Open Design initiatives? What are the processes behind Open Design? How can we understand the participation of a community in an Open Design project? What about the business models of Open Design?

Transcript of Process, Community, Business: the systems behind Open Design - Barcelona 06.07.2013

Process, Community, Business:

the systems behind Open Design

Massimo Menichinelli

openp2pdesign.orgDesign for Open Systems, Processes, Projects, Places.

The current discussion about Open Design

Source: http://www.flickr.com/photos/aaltomediafactory/6880196942/in/set-72157629328921858

Co-designing the European Design policies

Open Design: an official recommendationSource: http://europeandesigninnovation.eu/design-as-a-driver-of-european-growth-the-design-leadership-boards-21-recommendations-to-the-european-commission/

Source: http://www.opendesign.org/odd.html

Open Design Definition, from 2000

Source: http://opensource.org/osd-annotated

… from the Open Source Definition

Source: http://okfestival.org/

Open Knowledge: a community for discussion

Source: http://design.okfn.org/

Open Design: a community for discussion

Source: https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition

Open Design: a community for a definition

From the current definition...Source:https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition/blob/master/open.design_definition/open.design.definition.md

From the current definition...Source:https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition/blob/master/open.design_definition/open.design.definition.md

From the current definition...Source:https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition/blob/master/open.design_definition/open.design.definition.md

Open Design: process

Source: http://sourceforge.net/

The user experience of an Open project

Source: https://github.com/

A personal and networked user experience

Source:: http://www.michaelogawa.com/research/storylines/

Open: a social process

What about the process?

Design of the Design process = Metadesign

What about the design process?

Service Design of the Design process =

Metadesign

What about the open process?

Open Service Design of the Design process =

Open Metadesign

What about the open process?

Open Service Design of the open and p2p Design process = Open P2P Design

Open P2P Design: first sourceSource: http://issuu.com/openp2pdesign/docs/reti-collaborative

Open P2P Design: sources...Source: http://issuu.com/openp2pdesign/docs/openp2pdesign.org_1.1_castellano

Metadesign: a storyboardSource: https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition

Metadesign: a process / participation designSource: https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition

Metadesign: a system map (rev. 1)Source: http://workshop.openp2pdesign.org/02singapore09/

Metadesign: a system map (rev.2)Source: http://workshop.openp2pdesign.org/02singapore09/

Metadesign: a toolkit and an appSource: http://openmetadesign.org/

Metadesign: a service design toolkitSource: https://github.com/OpenP2PDesignOrg/OpenMetaDesignToolkit

Metadesign: open source toolkitSource: https://github.com/OpenP2PDesignOrg/OpenMetaDesignToolkit

Metadesign: a Desktop app for non designersSource: https://github.com/OpenP2PDesignOrg/OpenMetaDesignApp

<?xml version='1.0' encoding='UTF-8'?><project> <title>...</title> <version>...</version> <founders> <founder>...</founder> </founders> <license>...</license> <licenseurl>...</licenseurl> <repo>...</repo> <community> <locality>...</locality> <activity>...</activity> <subject>...</subject> <object>...</object> <outcome>...</outcome> <needs>...</needs> <communitytools>...</communitytools> <communityrules>...</communityrules> <communityroles>...</communityroles> <context>...</context> </community> <businessmodel> <valueproposition>...</valueproposition> <customerrelationships>...</customerrelationships> <channels>...</channels> <customersegments>...</customersegments> <revenuestreams>...</revenuestreams>

An XML standard for Metadesign

Basic information

Community analysis

<businessmodel> <valueproposition>...</valueproposition> <customerrelationships>...</customerrelationships> <channels>...</channels> <customersegments>...</customersegments> <revenuestreams>...</revenuestreams> <coststructure>...</coststructure> <keyactivities>...</keyactivities> <keyresources>...</keyresources> <keypartners>...</keypartners> </businessmodel> <step> <stepnumber>...</stepnumber> <steptitle>...</steptitle> <participation>...</participation> <tools>...</tools> <rules>...</rules> <actors> <actor>...</actor> <actor>...</actor> </actors> <flows> <flow> <number>...</number> <type>...</type> <what>...</what> <direction>...</direction> <firstactor>...</firstactor> <secondactor>...</secondactor> </flow>

An XML standard for Metadesign

Business model(from Business Model Canvas)

Step in the design process

<flows> <flow> <number>...</number> <type>...</type> <what>...</what> <direction>...</direction> <firstactor>...</firstactor> <secondactor>...</secondactor> </flow> </flows> </step></project>

An XML standard for Metadesign

Flows in the process

Metadesign: open source appSource: https://github.com/OpenP2PDesignOrg/OpenMetaDesignApp

Open Design: community

A community, like a citySource: https://maps.google.com/

The complexity of the territorySource: http://en.wikipedia.org/wiki/File:Barcelona_ISS009-E-9987.jpg

A map, for the city (community)Source: http://commons.wikimedia.org/wiki/File:PlaCerda1859b.jpg

The map of the Italian makersSource: http://www.openp2pdesign.org/2013/social-network-analysis/mappando-la-comunita-italiana-di-makers-e-fabbing/

The map of the Italian makersSource: http://www.openp2pdesign.org/2013/social-network-analysis/mappando-la-comunita-italiana-di-makers-e-fabbing/

The map of the interactions of Italian makersSource: http://www.openp2pdesign.org/2013/social-network-analysis/mappando-la-comunita-italiana-di-makers-e-fabbing/

Open Design Definition: friendships on GitHubSource: http://www.openp2pdesign.org/2013/social-network-analysis/mining-the-social-interactions-on-github/

Open Design Definition: interactions on GitHubSource: http://www.openp2pdesign.org/2013/social-network-analysis/mining-the-social-interactions-on-github/

Open Source software for network analysisSource: https://github.com/openp2pdesign/githubsocialnetworkanalyis

Open Design: business models

“We fnd this previously unmeasured type of household sector innovation to be quite large: 6.2% of UK consumers - 2.9 million individuals - have engaged in consumer product innovation during the prior 3 years. In aggregate, consumers’ annual product development expenditures are 2.3 times larger than the annual consumer product R&D expenditures of all frms in the UK combined. “

Eric A. Von Hippel, Jeroen De Jong, Steven FlowersComparing Business and Household Sector Innovation in Consumer Products: Findings from a Representative Study in the UK

Source: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1683503

How many Open Designers and innovations?

Non-monetary incentives:

* problem solving

* ethical questions

* education + learning

* reputation --> social interactions + jobs

Business models of Open Source (software)

Source: http://en.wikipedia.org/wiki/Gift_economy

A gift economy: focus on networks

Monetary incentives:

* selling software (as open or even with dual licensing)

* offering services (customisation, support, ...)

* paid developer work

* donation

* software as service (freemium, ...)

* embedding software into hardware

Business models of Open Source (software)

Source: http://en.wikipedia.org/wiki/Market_economy

A market economy: focus on flows

* Services and expertise (customization, consulting)

* Manufacturing of owned or third party Open Hardware

* Manufacturing of proprietary hardware based on Open

Hardware

* Dual-licensing

* Proprietary hardware designs based on Open Hardware

* Proprietary software tools for developing Open Hardware

Business models of Open Source (hardware)Source: http://www.openp2pdesign.org/2011/open-design/business-models-for-open-hardware/

Source: http://investor.3dsystems.com/

Learning from Digital Fabrication

28%

31%

41% 3D Printers

Materials

Services

Source: http://shop.goophone.hk/product-16.html

Shanzai: piracy as learning, Open practice

Source: http://developers.shapeways.com/

API for the Industrial Internet

Source: http://en.wikipedia.org/wiki/Timeline_of_Microsoft_Windows

A closed innovation process

Source: http://futurist.se/gldt/

The ecosystem of an open project

Fonte: http://www.flickr.com/photos/massimo_menichinelli/8019726607/in/set-72157631612238923

FabMoney: a digital currency for collaboration

Open Hardware, Software, Design, DataSource: https://github.com/OpenP2PDesignOrg/FABMoney

Source: Alessandro Gadotti

MuSe FabLab, Trento (Italy)

Thank you!Muchas gracias!Moltes gràcies!

Massimo Menichinelliinfo@openp2pdesign.org

openp2pdesign.org@openp2pdesign