Process, Community, Business: the systems behind Open Design - Barcelona 06.07.2013
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Process, Community, Business: the systems behind Open Design Massimo Menichinelli openp2pdesign.org Design for Open Systems, Processes, Projects, Places.
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http://fad.cat/congres/en/ http://fad.cat/congres/en/?p=1167 After more than 10 years of development, Open Design is no longer an underground hypothesis, but a real strategy that designers, companies and design institutions are increasingly embracing. Even so, many aspects of Open Design still need to be developed, tested and defined, making the future of Open Design still open. This openness is what is making Open Design very promising, a global concept with local and distributed adaptations: not only Open Design projects can be modified and customized, but the same processes and systems behind such projects can be designed and modified in order to fit the specific needs of each locality. There is no single format, business model, system or organization model for Open Design at the moment, and this fact lets Open Design to be adopted and used in a different way in each locality. Designers are increasingly focusing on the systems that enable Open Design projects, which can be designed and developed with design tools and processes and tools and processes from other fields by working on the metadesign level. How can we organize Open Design initiatives? What are the processes behind Open Design? How can we understand the participation of a community in an Open Design project? What about the business models of Open Design?
Transcript of Process, Community, Business: the systems behind Open Design - Barcelona 06.07.2013
Process, Community, Business:
the systems behind Open Design
Massimo Menichinelli
openp2pdesign.orgDesign for Open Systems, Processes, Projects, Places.
The current discussion about Open Design
Source: http://www.flickr.com/photos/aaltomediafactory/6880196942/in/set-72157629328921858
Co-designing the European Design policies
Open Design: an official recommendationSource: http://europeandesigninnovation.eu/design-as-a-driver-of-european-growth-the-design-leadership-boards-21-recommendations-to-the-european-commission/
Source: http://www.opendesign.org/odd.html
Open Design Definition, from 2000
Source: http://opensource.org/osd-annotated
… from the Open Source Definition
Source: https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition
Open Design: a community for a definition
From the current definition...Source:https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition/blob/master/open.design_definition/open.design.definition.md
From the current definition...Source:https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition/blob/master/open.design_definition/open.design.definition.md
From the current definition...Source:https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition/blob/master/open.design_definition/open.design.definition.md
Open Design: process
Source:: http://www.michaelogawa.com/research/storylines/
Open: a social process
What about the process?
Design of the Design process = Metadesign
What about the design process?
Service Design of the Design process =
Metadesign
What about the open process?
Open Service Design of the Design process =
Open Metadesign
What about the open process?
Open Service Design of the open and p2p Design process = Open P2P Design
Open P2P Design: first sourceSource: http://issuu.com/openp2pdesign/docs/reti-collaborative
Open P2P Design: sources...Source: http://issuu.com/openp2pdesign/docs/openp2pdesign.org_1.1_castellano
Metadesign: a storyboardSource: https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition
Metadesign: a process / participation designSource: https://github.com/OpenDesign-WorkingGroup/Open-Design-Definition
Metadesign: a system map (rev. 1)Source: http://workshop.openp2pdesign.org/02singapore09/
Metadesign: a system map (rev.2)Source: http://workshop.openp2pdesign.org/02singapore09/
Metadesign: a service design toolkitSource: https://github.com/OpenP2PDesignOrg/OpenMetaDesignToolkit
Metadesign: open source toolkitSource: https://github.com/OpenP2PDesignOrg/OpenMetaDesignToolkit
Metadesign: a Desktop app for non designersSource: https://github.com/OpenP2PDesignOrg/OpenMetaDesignApp
<?xml version='1.0' encoding='UTF-8'?><project> <title>...</title> <version>...</version> <founders> <founder>...</founder> </founders> <license>...</license> <licenseurl>...</licenseurl> <repo>...</repo> <community> <locality>...</locality> <activity>...</activity> <subject>...</subject> <object>...</object> <outcome>...</outcome> <needs>...</needs> <communitytools>...</communitytools> <communityrules>...</communityrules> <communityroles>...</communityroles> <context>...</context> </community> <businessmodel> <valueproposition>...</valueproposition> <customerrelationships>...</customerrelationships> <channels>...</channels> <customersegments>...</customersegments> <revenuestreams>...</revenuestreams>
An XML standard for Metadesign
Basic information
Community analysis
<businessmodel> <valueproposition>...</valueproposition> <customerrelationships>...</customerrelationships> <channels>...</channels> <customersegments>...</customersegments> <revenuestreams>...</revenuestreams> <coststructure>...</coststructure> <keyactivities>...</keyactivities> <keyresources>...</keyresources> <keypartners>...</keypartners> </businessmodel> <step> <stepnumber>...</stepnumber> <steptitle>...</steptitle> <participation>...</participation> <tools>...</tools> <rules>...</rules> <actors> <actor>...</actor> <actor>...</actor> </actors> <flows> <flow> <number>...</number> <type>...</type> <what>...</what> <direction>...</direction> <firstactor>...</firstactor> <secondactor>...</secondactor> </flow>
An XML standard for Metadesign
Business model(from Business Model Canvas)
Step in the design process
<flows> <flow> <number>...</number> <type>...</type> <what>...</what> <direction>...</direction> <firstactor>...</firstactor> <secondactor>...</secondactor> </flow> </flows> </step></project>
An XML standard for Metadesign
Flows in the process
Metadesign: open source appSource: https://github.com/OpenP2PDesignOrg/OpenMetaDesignApp
Open Design: community
The complexity of the territorySource: http://en.wikipedia.org/wiki/File:Barcelona_ISS009-E-9987.jpg
A map, for the city (community)Source: http://commons.wikimedia.org/wiki/File:PlaCerda1859b.jpg
The map of the Italian makersSource: http://www.openp2pdesign.org/2013/social-network-analysis/mappando-la-comunita-italiana-di-makers-e-fabbing/
The map of the Italian makersSource: http://www.openp2pdesign.org/2013/social-network-analysis/mappando-la-comunita-italiana-di-makers-e-fabbing/
The map of the interactions of Italian makersSource: http://www.openp2pdesign.org/2013/social-network-analysis/mappando-la-comunita-italiana-di-makers-e-fabbing/
Open Design Definition: friendships on GitHubSource: http://www.openp2pdesign.org/2013/social-network-analysis/mining-the-social-interactions-on-github/
Open Design Definition: interactions on GitHubSource: http://www.openp2pdesign.org/2013/social-network-analysis/mining-the-social-interactions-on-github/
Open Source software for network analysisSource: https://github.com/openp2pdesign/githubsocialnetworkanalyis
Open Design: business models
“We fnd this previously unmeasured type of household sector innovation to be quite large: 6.2% of UK consumers - 2.9 million individuals - have engaged in consumer product innovation during the prior 3 years. In aggregate, consumers’ annual product development expenditures are 2.3 times larger than the annual consumer product R&D expenditures of all frms in the UK combined. “
Eric A. Von Hippel, Jeroen De Jong, Steven FlowersComparing Business and Household Sector Innovation in Consumer Products: Findings from a Representative Study in the UK
Source: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1683503
How many Open Designers and innovations?
Non-monetary incentives:
* problem solving
* ethical questions
* education + learning
* reputation --> social interactions + jobs
Business models of Open Source (software)
Source: http://en.wikipedia.org/wiki/Gift_economy
A gift economy: focus on networks
Monetary incentives:
* selling software (as open or even with dual licensing)
* offering services (customisation, support, ...)
* paid developer work
* donation
* software as service (freemium, ...)
* embedding software into hardware
Business models of Open Source (software)
Source: http://en.wikipedia.org/wiki/Market_economy
A market economy: focus on flows
* Services and expertise (customization, consulting)
* Manufacturing of owned or third party Open Hardware
* Manufacturing of proprietary hardware based on Open
Hardware
* Dual-licensing
* Proprietary hardware designs based on Open Hardware
* Proprietary software tools for developing Open Hardware
Business models of Open Source (hardware)Source: http://www.openp2pdesign.org/2011/open-design/business-models-for-open-hardware/
Source: http://investor.3dsystems.com/
Learning from Digital Fabrication
28%
31%
41% 3D Printers
Materials
Services
Source: http://shop.goophone.hk/product-16.html
Shanzai: piracy as learning, Open practice
Source: http://developers.shapeways.com/
API for the Industrial Internet
Source: http://en.wikipedia.org/wiki/Timeline_of_Microsoft_Windows
A closed innovation process
Fonte: http://www.flickr.com/photos/massimo_menichinelli/8019726607/in/set-72157631612238923
FabMoney: a digital currency for collaboration
Open Hardware, Software, Design, DataSource: https://github.com/OpenP2PDesignOrg/FABMoney
Source: Alessandro Gadotti
MuSe FabLab, Trento (Italy)
