ImprovingyourUserExperienceABasicPrimer

Ganes Kesari BGramenerBootcamp (Mar’16)

So, what good

Experiences do you remember?

Childhood memories...?

Pic source: clotho98, Flickr

Favorite foods...?

Pic source: Wallpaperscraft

Dream destinations...?

Pic source: JamesWheeler,Flickr

Time with the family...?

Pic source: ScottOrtiz,Flickr

..but, anything to do with Technology ?

Pic source: LukeWroblewski

What is User Experience Design?Somedefinitions,andplacingthebuildingblocksincontext

5 Key Principles of UXBasicstepstoimprovingtheUserExperience

Clearing common Misconceptions about UXTop10mythsandclearingthiswithexamples

Evolving a Design PhilosophyUXDesignphilosophiesandpracticalexamples

LetstalkUX

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

“UX design is a commitment to building products with the customer in mind”

- Marieke McCloskeyDirector of Research at UserTesting

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

“UX design is the art and science of generating positive emotions through product interactions”

- Tomer SharonSenior UX Researcher at Google

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

Slide source: http://www.montparnas.com/

What is User Experience Design?Somedefinitions,andplacingthebuildingblocksincontext

5 Key Principles of UXBasicstepstoimprovingtheUserExperience

Clearing common Misconceptions about UXTop10mythsandclearingthiswithexamples

Evolving a Design PhilosophyUXDesignphilosophiesandpracticalexamples

LetstalkUX

5 Principles of UX• Learnability• Efficiency• Memorability• Error Management• Satisfaction

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

#1 LearnabilityEase for users to accomplish basic tasks the first time they encounter the design.Usability over time. Improvement of task performance after repeated trials.

How many features do you have?Its the difference between a basic and advanced search

Are you targeting the right users?Novices vs experts, Young vs Old?

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

#2 EfficiencyOnce users have learned the design, how quickly can they perform tasks?

Depth of interactions and organizational structureSimple structure for navigation and tasks. Easy in and easy out.

Appropriate and timely feedback and labellingShow users that their interactions are being accepted.

Appropriate affordance for the contextKnown interaction templates

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

#3 MemorabilityWhen users return to the design after a period of not using it, how easily can they re-establish proficiency?

Do you remember the shortcuts?- Will users remember core functionality and task pathways?

Recall vs recognition- “Don’t make me think”; Structure for introducing new patterns

Pattern consistencyKnown interaction templates

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

#4 Error ManagementHow many errors do users make, how severe are these and how easily can users recover from the errors?

Prevention is better than remediation- Find and correct areas with errors- Clear and descriptive error messages

Opportunities abound- Turn empty sets & dead-ends into opportunities to avoid errors

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

#5 Satisfaction How do you keep users coming back?

What is a meaningful experience for the users?- How can you find out?

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

Pic Source: https://medium.com

Pic Source: https://pinterest.com

What is User Experience Design?Somedefinitions,andplacingthebuildingblocksincontext

5 Key Principles of UXBasicstepstoimprovingtheUserExperience

Clearing common Misconceptions about UXTop10mythsandclearingthiswithexamples

Evolving a Design PhilosophyUXDesignphilosophiesandpracticalexamples

LetstalkUX

10 Most Common

Misconceptions about

User Experience Design

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

#1

User Experience design is NOT

User Interface design

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“User Experience isn’t a layer or component of a product or service. It’s really about the design of whole systems and their interconnections”

- Andrew HintonSenior information architect at Vanguard

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

#2

User Experience design is NOT

A step in the process.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“User Experience design isn’t a checkbox. You don’t do it and then move on. It needs to be integrated into everything you do.”

- Liz DanzicoChair, MFA in Interaction DesignSchool of Visual Arts in NYC

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.”

- Dan BrownCo-founder and principal at EightShapes

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

#3

User Experience design is NOT

Just about technology.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“User Experience design is not limited to the confines of the computer. It doesn’t even need a screen.. User experience is any interaction with any product, any artifact, any system.”

- Bill DeRoucheyDirector of Interaction design at Ziba Design

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

Carelman’s teapot

From Don Norman’s “The Design of Everyday Things”

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

#4

User Experience design is NOT

Just about Usability.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“While usability is important, its focus on efficiency and effectiveness seems to blur the other important factors in UX, which include learnability, visceral and behavioural emotional responses to the products and services we use”

- David MaloufProfessor of Interaction designSavannah College of Art & Design

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

User Experience Honeycomb

Pic Source: http://semanticstudios.com/user_experience_design/

#5

User Experience design is NOT

Just about the User.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“We just can’t always do what is best for the users. There are a set of business objectives that are needing to be met –and we’re designing to that, as well”

- Russ UngerDirector of Experience Planning, DraftFCB

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

Pic Source: http://semanticstudios.com/user_experience_design/

Three circles of Information Architecture

#6

User Experience design is NOT

Expensive.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“Sometimes a fully-fledged, formal UCD process may not be the best thing to try first time. It’s extremely important - and totally possible no matter where you’re working or when you arrive on a project – to make small improvements to both the project and the product by introducing some user experience design techniques.”

- Steve BatyPrincipal and UX strategist, Meld Consulting

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

Source: https://www.dlibert.com

#7

User Experience design is NOT

Easy.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

Source: http://okcancel.com/

Source: https://www.dlibert.com

#8

User Experience design is NOT

The role of one person or department.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“User experience isn’t just the responsibility of a department or a person. That compartmentalist view of UX is evidence that it is not part of the organizational culture. This hints to teams not having a common goal or vision for the experience they should deliver collectively.”

- Livia LabatePrincipal, UX, Comcast Interactive Media

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

The Design Process

Source: https://www.dlibert.com

#9

User Experience design is NOT

A single discipline.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“User experience may not even be a community just yet. At best, it’s a common awareness, a thread that ties together people from different disciplines who care about good design, and who realize that today’s increasingly complex design challenges require the synthesis of different varieties of design expertise.”

- Lou RosenfeldUX book publisher at Rosenfeld Media

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

#10

User Experience design is NOT

A choice.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

“The biggest misconception is that companies have a choice to invest in their user’s experience. To survive, they don’t”

- Joshua PorterPrincipal at Bokardo Design

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

Experiences happen, whether or not you plan them.

When not intentionally designed, there’s a much higher likelihood of the experience being poor.

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

What is User Experience Design?Somedefinitions,andplacingthebuildingblocksincontext

5 Key Principles of UXBasicstepstoimprovingtheUserExperience

Clearing common Misconceptions about UXTop10mythsandclearingthiswithexamples

Evolving a Design PhilosophyUXDesignphilosophiesandpracticalexamples

LetstalkUX

Guessthecompany?

Slide source: “DesignPrinciples:ThePhilosophyofUX”,byWhitneyHessonSlideshare

Guessthecompany?

Slide source: “DesignPrinciples:ThePhilosophyofUX”,byWhitneyHessonSlideshare

Guessthecompany?

Slide source: “DesignPrinciples:ThePhilosophyofUX”,byWhitneyHessonSlideshare

Whatshouldbe

OURUXDesignPrinciples?

So,areyoureadytoimprovethe

ExperienceofyourUsers?