Founder & Management

6 Juni 2010

Lei JunCEO

Lin BinVP

Li Wanqiang

VP

Zhou Guangping

VP

Huang Jiangji

VP

Hong FengVP

Wang Chuan

VP

Liu DeVP

Hugo BaraVP

Product

Market

Performance

Performance

Marketing Strategy

Formulate Branding Strategy

Zero Budget

Marketing

Hunger Marketing

Hunger Marketing

Control Supply

Create Demand

Word – of - Mouth

Zero Budget Marketing

Reach Consumers via e-commerce

Formulate Branding Strategy

Which phone would you buy?

More For Less

Xiomi-Customer Satisfaction

Marketing, Customer Satisfaction, and Business Competitive Advantage

Customer Feedback

• Twitter-9319 followers

• Facebook• Call Centre

Costumer Survey

• Understanding behaviour of Indonesian Costumer (multiple card user and like of low price phone)

Example of handling a complain and suggestion

Marketing, Customer Satisfaction, and Business Competitive Advantage

4 Effective Ways to Increase Customer Satisfaction

Marketing, Customer Satisfaction, and Business Competitive Advantage

Build good relationship

Good costumer service

Guarantee

Handling costumer complaint effectively

Xiaomi- A Survey of Smartphone Users in 4 Emerging Markets shows exactly how popular Xiaomi is

Marketing, Customer Satisfaction, and Business Competitive Advantage

• Survey conducted by Jana in May 2014• There are 750 respondents in 4 countries : India, Indonesia, Philippines, Vietnam

Marketing, Customer Satisfaction, and Business Competitive Advantage

Marketing, Customer Satisfaction, and Business Competitive Advantage

Business Competitive Advantage•More for less price (Affordable Price)•Low profit Model

Cost leadership strategy

•Limited ProductionDifferentiation

Strategy

•Zero Budget Marketing•Online sales mechanism•Customization (Operating System by request)•Online application shop for their smartphone

Innovation Strategy

•Produksi berselang menekan biaya produksi•Menciptakan “reference design” untuk meminimalisir waktu pengembangan

Operational Effectiveness strategy

•Veteran experts from google, microsoft & motorolaExcellent

Management Team