Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

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Transcript of Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING

SOLVING FOR AUDIENCE/INDEX-BASED

BUYING: A NATIONAL RETAIL STORY

MICHELE TOLLEREMPOWER MEDIAMARKETING, VP

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DATA

DRIVEN-PROGRAMMATIC BUYING IS NOT THE FUTURE

IT IS TODAY.

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2.5QUINTILLION

BYTES

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RESULTS

:2 X

ROAS

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EMBRACINGDATA.

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EFFECTIVE VS. EFFICIENT

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RESULTS

:2 X

ROAS

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THANK YOU

MICHELE TOLLEREMPOWER MEDIAMARKETING, VP