Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

27
EMPOWER MEDIAMARKETING SOLVING FOR AUDIENCE/INDEX-BASED BUYING: A NATIONAL RETAIL STORY MICHELE TOLLER EMPOWER MEDIAMARKETING, VP

Transcript of Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

Page 1: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING

SOLVING FOR AUDIENCE/INDEX-BASED

BUYING: A NATIONAL RETAIL STORY

MICHELE TOLLEREMPOWER MEDIAMARKETING, VP

Page 2: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 2

DATA

DRIVEN-PROGRAMMATIC BUYING IS NOT THE FUTURE

IT IS TODAY.

Page 3: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 3

Page 4: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 5

Page 5: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 6

Page 6: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 7

Page 7: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 8

2.5QUINTILLION

BYTES

Page 8: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 9

Page 9: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 10

Page 10: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 11

Page 11: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 12

Page 12: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 13

Page 13: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 14

Page 14: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 15

RESULTS

:2 X

ROAS

Page 15: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 16

Page 16: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 17

Page 17: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 18

Page 18: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 19

Page 19: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 20

EMBRACINGDATA.

Page 20: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 21

Page 21: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 22

Page 22: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 23

EFFECTIVE VS. EFFICIENT

Page 23: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 24

RESULTS

:2 X

ROAS

Page 24: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 25

Page 25: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 26

Page 26: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING 27

Page 27: Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

EMPOWER MEDIAMARKETING

THANK YOU

MICHELE TOLLEREMPOWER MEDIAMARKETING, VP


Audience/Environment Audience:

Audience/Environment Audience:

Your Instagram Audience - havenconference.com · Instagram following. Unless you think that buying followers is a good idea – be warned, it’s not! No Shortcuts This will only

Your Instagram Audience - havenconference.com · Instagram following. Unless you think that buying followers is a good idea – be warned, it’s not! No Shortcuts This will only

4+ +Industrial+Buying+and+Buying+Behaviour

4+ +Industrial+Buying+and+Buying+Behaviour

Buying Display Ad Inventory · and DSPs offer more audience reach, but that’s typically achieved through inventory aggregation. As a result, multiple sources offer duplicate inventory

Buying Display Ad Inventory · and DSPs offer more audience reach, but that’s typically achieved through inventory aggregation. As a result, multiple sources offer duplicate inventory

Collaborative Problem Solving - mehca.org Proble… · COLLABORATIVE PROBLEM SOLVING GUIDED BY DICE 17 18. Maine Health Care Association E-Learning Series 10 7/28/2020 Poll the Audience

Collaborative Problem Solving - mehca.org Proble… · COLLABORATIVE PROBLEM SOLVING GUIDED BY DICE 17 18. Maine Health Care Association E-Learning Series 10 7/28/2020 Poll the Audience

Audience Buying strategy to increase your Conversions impressively by Kristien Segers at Conversion Day 2015

Audience Buying strategy to increase your Conversions impressively by Kristien Segers at Conversion Day 2015

Influencer marketing: Buying and Selling Audience Impressions

Influencer marketing: Buying and Selling Audience Impressions

Adobe Captivate - Ryerson University€¦  · Web viewSocial media is relatively cheap compared to, say, buying ad time on television or in major newspapers. Our target audience,

Adobe Captivate - Ryerson University€¦  · Web viewSocial media is relatively cheap compared to, say, buying ad time on television or in major newspapers. Our target audience,

Target Audience & Audience Profiling

Target Audience & Audience Profiling

Audience Profiling - Target Audience

Audience Profiling - Target Audience

Buying A Home, Buying Your Investment

Buying A Home, Buying Your Investment

How I Built an Audience of 50 Million Members by Solving a Problem with Otis Chandler - Hustle Con 2016

How I Built an Audience of 50 Million Members by Solving a Problem with Otis Chandler - Hustle Con 2016

Notes on our audience People have selective attention/tunnel vision (especially if problem-solving), limited working/short-term memory, slow long-term.

Notes on our audience People have selective attention/tunnel vision (especially if problem-solving), limited working/short-term memory, slow long-term.

Math and Literacy -- What is the Comprehension Connection?people.wku.edu/janet.tassell/downloads/math_and_literacy.pdf“Problem Solving Strategies Writing Activity” y Audience:

Math and Literacy -- What is the Comprehension Connection?people.wku.edu/janet.tassell/downloads/math_and_literacy.pdf“Problem Solving Strategies Writing Activity” y Audience:

Training Program - Ippon Innov · Team-oriented problem solving / 8D Module objectives, target audience and duration Objectives : acquire an in-depth knowledge of a problem-solving

Training Program - Ippon Innov · Team-oriented problem solving / 8D Module objectives, target audience and duration Objectives : acquire an in-depth knowledge of a problem-solving

CONNECT WITH YOUR AUDIENCE ALONG THE AUTO BUYING JOURNEY As told by: Ivy Esquero / Haider Rafique.

CONNECT WITH YOUR AUDIENCE ALONG THE AUTO BUYING JOURNEY As told by: Ivy Esquero / Haider Rafique.

AUDIENCE BUYING GUIDE - eBay Advertisingcc.ebay.com/docs/default-source/documents/dmk/global-dmk/ebay... · NET WORTH Less Than $25,000 ... Shoes & Accessories Coins & Paper Money

AUDIENCE BUYING GUIDE - eBay Advertisingcc.ebay.com/docs/default-source/documents/dmk/global-dmk/ebay... · NET WORTH Less Than $25,000 ... Shoes & Accessories Coins & Paper Money

Consumer Buying Process & Organizational Buying Behavior

Consumer Buying Process & Organizational Buying Behavior

Necessity to control complexity buying/EDEE-Be… ·  · 2014-08-29performance of our campaigns. ... "REACHFORCE. ADNOLOGIES }audience Adobe 6elastic.io za tgwibi!data web Site

Necessity to control complexity buying/EDEE-Be… ·  · 2014-08-29performance of our campaigns. ... "REACHFORCE. ADNOLOGIES }audience Adobe 6elastic.io za tgwibi!data web Site

· PDF fileTABLE of CONTENTS CLICK ON THE BOLD HEADERS TO GO TO THE APPROPRIATE SECTION. Audience Data Buying Process Power Engineering Audience Overview Editorial Calendar

· PDF fileTABLE of CONTENTS CLICK ON THE BOLD HEADERS TO GO TO THE APPROPRIATE SECTION. Audience Data Buying Process Power Engineering Audience Overview Editorial Calendar