· PDF fileTABLE of CONTENTS CLICK ON THE BOLD HEADERS TO GO TO THE APPROPRIATE SECTION....

p e n n w e l l . c o m

GLOBAL POWER GROUPMEDIA & EVENTS SOLUTIONS 2018

TA B L E o f CO N T E N T SCLICK ON THE BOLD HEADERS TO GO TO THE APPROPRIATE SECTION.

Audience Data

Buying Process

Power EngineeringAudience Overview

Editorial Calendar

Media Solutions

Power Engineering International Audience Overview

Editorial Calendar

Media Solutions

Decentralized Energy Audience Overview

Editorial Calendar

Media Solutions

Electric Light & Power Audience Overview

Editorial Calendar

Media Solutions

POWERGRID International Audience Overview

Editorial Calendar

Media Solutions

Utility Products Audience Overview

Editorial Calendar

Media Solutions

Renewable Energy World Audience Overview

Editorial Calendar

Media Solutions

Hydro Review Audience Overview

Editorial Calendar

Media Solutions

hubs Power industry portal to personalized news and community where users gain access to a custom-tailored stream of articles, videos, and relevant social posts

orchestrate Revolutionary lead generation and lead nurturing platform that accelerates the sales pipeline and targets the hottest prospects

Tradeshows Unique network of power-related events, attracting over 75,000 attendees from around the world

Print & Digital Magazines Leading print and digital media resources for timely news, in-depth analysis, case studies, real-world applications of new products, market trends, and more

Digital Display Advertising Homepage-Plus • Topic Centers • SlideshowsOpportunities to strengthen company image and push industry professionals to online offerings

High-Impact Ads Pushdown Banner • Welcome Ad Interactive, rich media ad units to help grow and expand business through visually appealing text, graphics, animation, and video

Content Marketing Technical Digest • White Paper PremiumPowerful marketing tools to educate customers, establish thought-leadership, and generate high-quality leads

Next Generation Webcast Highly effective vehicle for communicating technology advancements, building awareness of technical expertise, and explaining product differentiators

Social Media Boost Specialized postings on our brands’ Facebook or Twitter pages, directing groups and followers to a sponsor’s content marketing assets

Conference Showcase Videos Client Hosted • Editorial Hosted • Pro HostedVideos filmed on the show floor and designed to promote product launches, corporate branding, announcements, partnerships and more

Industry Spotlight Videos Hosted • Non-HostedCompelling videos to engage potential customers and help boost response and conversion rates

Video Pre-Roll Single-Player • Gallery-PlayerVideo “commercials” designed to enhance company visibility to a highly-engaged audience of industry professionals

Custom Video Channel Exclusive landing page on relevant Global Power Group websites that extends the reach of existing video assets

ProdCasts Product and/or technology focused interviews recorded at industry trade shows

Hosted Videos Videos hosted on our brands’ websites to help increase visibility among potential customers and educate buyers on capabilities and product offerings

Video Show Daily Videos filmed live on the trade show floor by our editors, capturing industry events and breaking news

Video Newscasts Regularly scheduled video broadcasts by our editorial teams on the latest market news and industry innovations

Native Advertising A form of media where the ad experience follows the natural form and function of the user experience in which it is placed

Audience Extension/ Retargeting Program

Makes use of innovative web technologies that keep track of buyers who visit our websites and display customer ads to them as they navigate the Internet

AdFlex Premium, content-driven homepage display ad enabling site visitors to engage with relevant industry content via Content Marketing, Social Media, and Video Consoles

eNewsletters Industry, product, and topic-specific newsletters that deliver the latest news and product offerings to a global audience

Email List Rental / PennTarget Direct access to power professionals through customized email deployments and multi-tiered marketing automation

Suppliers Directories • Polls • Classifieds • Jobs

Additional advertising and sponsorship opportunities to promote new products, gain insight into buyers, recruit new team members, and look for new careers

Global Power Group Marketing Solutions

Website Design

Search Marketing / SEO Smart Packages

Tradeshow Success

Content Marketing

Product Specifications

Magazine Mechanical Specifications

International Mechanical Specifications

PennWell Contacts

Use this icon at the top of each page to return to the table of contents!

G LO B A L P O W E R G R O U P A U D I E N C E M E M B E R S A R E * * . . .

THE GLOBAL

POWER GROUP

G IVES YOU MORE

THAN 5 .6 MILL ION*

OPPORTUNIT IES

TO EXPAND YOUR

REACH GLOBALLY

THROUGH OUR BPA-

AUDITED MAGA ZINES ,

eNEWSLETTERS ,

WEBSITES , L IST

RENTAL PRODUCTS ,

AND CONFERENCES

AND EXHIB IT IONS

— MORE THAN ANY

POWER-FOCUSED

MEDIA PROVIDER.

AS AN ADVERT ISER ,

YOU’LL REACH THE

H IGHEST QUAL ITY

AUDIENCE IN THE

INDUSTRY.

* NUMBERS DERIVED FROM COMPILED JUNE 2017

BPA BRAND REPORTS FOR OUR AUDITED

PUBLICATIONS AND PUBLISHER’S OWN DATA.

** 2017 AUDIENCE SURVEY

GLOBALLY DIVERSE

51% are from North America

16% are from Europe

15% are from Asia/Asia Pacific

18% are from Rest of World

HIGHLY RESPONSIVE

TO INTEGRATED ADVERTISING

71% click on links in advertisements

50% visit vendor websites

56% recommend/purchase products and services

50% contact advertisers for more information

CONTENT HUNGRY

88% say vendor/supplier websites are their most important source of business information

86% look to print & digital magazines

82% look to whitepapers/technical documents

82% look to industry events/conferences

SOCIALLY AWARE

84% are active on social media

93% connect with colleagues

78% use Social Media as an industry news resource

75% like and follow industry brands

INTERNET SAVVY

84% visit our websites to keep up-to-date with industry trends

69% look for articles or expert commentary on specific topics

52% want technical and training material

MOBILE FRIENDLY

75% use Smartphones to view company websites

43% have a better perception of companies with mobile-friendly websites

50%

YOUR POTENTIAL CUSTOMERS

The Global Power Group’s market-dominating magazines, websites,

and eNewsletters attract industry professionals worldwide through their continued

leadership in quality, integrity, and unparalleled content excellence. Let the Global Power Group

help you utilize our quality media vehicles to reach your target market in 2018 and beyond.

E D U C AT E D P R O F E S S I O N A L S[ TO P R E A S O N S FO R U S I N G O U R M E D I A ] [100% USE OUR SOLUTIONS IN EVERY STAGE OF THE BUYING PROCESS]

K N O W L E D G E A B L E B U Y E R S

P R I N T & D I G I T A L M A G A Z I N E S

• Get information to help them make purchasing decisions

• Identify potential products/services

• Learn from third party case studies

e N E W S L E T T E R S

• Keep up with the news

• Identify industry events to attend

I N D U S T R Y W E B S I T E S

• Get information to help them make purchasing decisions

• Obtain essential technical information

watch videos about their industry or jobs

ARE L IKELY TO EVALUATE PRODUCTS FROM VENDORS THEY HAVE NOT PURCHASED FROM IN THE PAST

ARE AUTHORIZED TO SPEND OVER $100,000

O V E R

Industry Magazines

Buyers Guides • eNewsletters

Events/Conferences

Media Websites • Vendor Websites

Whitepapers/Technical Documents

Webcasts/Webinars • Videos • Social Media

Vendor Websites

Whitepapers/Technical

Documents • Media Websites

Events/Conferences

Industry Magazines • Videos

Webcasts/Webinars • Buyers Guides • eNewsletters

Vendor Websites

Whitepapers/Technical Documents

Media Websites • Buyers Guides

Webcasts/Webinars • Events/Conferences

Industry Magazines • Videos • eNewsletters

Social Media

RESEARCH

EVALUATION

PURCHASE

93PERCENT

93

Say having a print version of the industry magazine is important

70PERCENT

70 will attend 1-5 industry-related

tradshows this year

85PERCENT

85HAVE PURCHASING INFLUENCE OR AUTHORITY73%

96%

EDUCATED BUYERS consume information at all hours of the the day on their favorite devices — laptop, desktop, and/or mobile. They watch videos, search the web, read trade magazines and eNewsletters, download content, and travel to trade shows, all in the pursuit of the latest information to help them do their jobs.

YOUR CHALLENGE

Choosing the most appropriate option to influence today’s global

power professionals.

OUR SOLUTION

Helping you find the right marketing mix through an organized, well-planned

strategy with consistent presence in multiple channels.

THE WINNING MARKETING MIX

The Global Power Group offers marketing options specifically designed

to reinforce your message to qualified decision-makers throughout the entire

buying process.

PERCENT

96

T H E B U Y I N G P R O C E S S : D R I V I N G E F F E C T I V E M A R K E T I N G P R O G R A M S

LET US HELP YOU CREATE A WINNING MARKETING MIX FOR

TODAY AND THE FUTURE.of The Global Power Group’s audience is likely to evaluate products and systems from vendors they have not purchased from in the past.

(Source: 2017 Audience Survey)

p o w e r - e n g . c o m

Established in 1896, Power Engineering magazine has been the comprehensive

voice of the power generation industry, reaching 71,000* power generation

professionals. Together with its website and eNewsletters, the Power

Engineering brand provides expert coverage of the industry’s most important

news and emerging trends.

FA S T FA C T SAverage Monthly Magazine Distribution: 71,425*

Average Monthly eNewsletter Distribution: 67,954**

W E B S I T E S TAT SAverage Monthly Browser Visits: 136,618*

Average Monthly Page Impressions: 341,868*

Average Time on Site: 2:46 minutes**

S O C I A L M E D I A S TAT S * *Facebook: 24,563

Twitter: 16,169

LinkedIn: 3,479

*June 2017 BPA Worldwide Brand Report

** Publisher’s Own Data

P O W E R E N G I N E E R I N G A U D I E N C E O V E R V I E W

P U R C H A S I N G A U T H O R I T Y¹/³ have purchasing authority for over $500,000*

M A G A Z I N E * *

71,425 1 0 0 % Q U A L I F I E D

S U B S C R I B E R S

W E B S I T E * *

341,868 PA G E I M P R E S S I O N S

136,618 U N I Q U E V I S I TO R S

e N E W S L E T T E R *

67,954 R E C I P I E N T S

E V E N T S *N E A R LY

75,000 AT T E N D E E S W O R L D W I D E

General/Corporate

Management

30%

Engineering Mgmt/Engineering Systems &

Planning/Other Engineering/Operations incl. Maintenance/

Other Operations

61%

Other

9%

JO

B F

UN

CT

ION

**

% %77 90N E A R L Y

3830

186

5PERCENT

PERCENT

PERCENT

PERCENT

PERCENT

Electric Utilities & Gas Utilities

Consulting Firms

Process Industries IT & Software Solution Providers

Independent Power Co., Unregulated Utility Subsidiary, Cogenerator or

Small Power Producer

B U S I N E S S A N D I N D U S T R Y * *

M O S T I M P O R TA N T S O U R C E S O F B U S I N E S S I N FO R M AT I O N *

*2017 AUDIENCE SURVEY **JUNE 2017 POWER ENGINEERING BPA BRAND REPORT

89% Vendor or Supplier Websites

89% Referrals from Colleagues

87% Magazines (Print or Digital)

86% Search Engines

81% Industry Events or Conferences

81% Whitepapers/Technical Documents

81% eNewsletters

78% Vendor or Supplier Salesperson

77% Media Magazine Websites

77% Industry Association Resources

73% Buyer’s Guides/Product Directories

64% Online Advertising

64% Webcasts/Webinars

62% Press Releases

55% Government Databases

38% Social Media

Likely to consider products and systems from vendors they have not purchased from in the past*

Use print magazines in every stage of the buying process: research, evaluation, purchasing.*

Identify potential vendors and suppliers*

Identify potential products or services*

70% use Power

Engineering magazine to:

P O W E R E N G I N E E R I N G 2 0 1 8 E D I TO R I A L C A L E N D A R [ J A N - J U N ]

ISSUE AD CLOSE AD MATERIAL DUE EDITORIAL FOCUS BONUS DISTRIBUTION

JANUARY Dec 18 Dec 21

• PROJECTS OF THE YEAR: Power Engineering editors select the best coal, gas,

CHP, nuclear, energy storage and renewable power generation projects of 2017.

• Emerging Markets and Technologies for Offshore Wind

• Flexible Distributed Generation

• Cybersecurity in the Power Sector

DistribuTECH Conference & Exhibition San Antonio, TX • Jan 23-25

FEBRUARY

ABMA Special Section

Jan 12 Jan 17

• Improvements in Boiler Operation and Performance

• Coal Ash Management

• HRSGs: Design, Maintenance and Retrofits

• Gas Turbine Maintenance and Repair

EGSA [Electrical Generating Systems Association) Spring Technical & Marketing Conference Albuquerque, NM • Mar 18-20

HRSG User's Group Houston, TX • Feb 12-14

MARCH Feb 9 Feb 14

• Small and Midsize Gas Turbines

• Measurement, Controls and Automation

• Effluent Limitations: Wastewater Treatment Solutions

• Large-Scale Energy Storage

• Nuclear Power's Economic Challenges

ICCI Istanbul, Turkey • May 2-4

APRIL Mar 9 Mar 14

• Combined Heat and Power Projects and Technology

• Combined Cycle O&M

• Combating Cyber Attacks

• Air Quality Control Systems

• Wind Turbine Technologies

POWER-GEN India & Central Asia New Delhi, India • May TBD

Waterpower Week in Wshington Washington, D.C. • Apr 30-May 2

APPA [Public Power Association) Engineering & Operations Technical Conference Raleigh, NC • May 1-2

AWEA Windpower Chicago, IL • May 7-10

MAY Apr 13 Apr 18

• Sensors and Remote Monitoring

• Large-Scale Solar Research and Development

• Gas Turbine Designs

• Next Generation Nuclear

• Boiler Optimization

Electrify Europe Vienna, Austria • Jun 19-21

ASME [American Society for Mechanical Engineers) Turbo Expo Jun 11-15 • New York, NY

ABMA [American Boiler Manufacturers Association Summer Meeting] TBD

JUNE May 11 May 16

• Better Power Plant Performance through Smart Analytics

• Energy Storage Projects and Technologies

• Cooling Technologies

• Hydropower in the U.S.

HydroVision International Charlotte, NC • Jun 26-28

POWER-GEN Africa Johannesburg, South Africa • Jul 17-19

DEPARTMENTS: Energy Matters • Gas Generation • View on Renewables • Nuclear Reactions • Industry Watch • Generating Buzz • What Works

Distributed on the 15th of the issue month

P O W E R E N G I N E E R I N G 2 0 1 8 E D I TO R I A L C A L E N D A R [ J U L - D E C ]


ISSUE AD CLOSE AD MATERIAL DUE EDITORIAL FOCUS BONUS DISTRIBUTION

JULY Jun 1 Jun 6

• Quick-Start Solutions for Gas-Fired Plants

• Small Nuclear Reactors

• Outage Management: Best Practices

• Utility-Scale Solar

• Water Usage and Treatment

AUGUST Jul 6 Jul 11

• Reciprocating Engines

• Asset Management: Instrumentation and Controls

• Valves and Actuators

• Condenser Design and Maintenance

POWER-GEN Asia Jakarta, Indonesia • Sept 18-20

EGSA [Electrical Generating Systems Association) Fall Technical & Marketing Conference TBD • Sep

SEPTEMBER Aug 3 Aug 8

• Steam Turbine Maintenance and Repair

• Lubrication: Combating Build-up and Improving Reliability

• Advanced Gas Turbine Components

• Hybrid Power Plants

Turbomachinery & Pump Symposia TBD • Sep

OCTOBER Aug 31 Sep 6

• POWER-GEN International 2018 Preview

• Energy Storage Integration

• Opportunities in Combined Heat and Power

• Replacing Power’s Aging Workforce

• Nuclear Decommissioning

NOVEMBER

POWER-GEN International

2018 Show Issue

Oct 5 Oct 10

• Cybersecurity

• Wind Turbine Technology

• Outage Management

• Boiler Optimization

• Coal Dust Control

• Cooling Technologies

• Emissions Control

• Digital Solutions

• Water and Wastewater

• Biomass Power Projects

• Trends in On-Site Power

• Gas Turbine Coatings and Materials

• Renewable Integration

POWER-GEN International Orlando, FL • Dec 4-6

DECEMBER Nov 2 Nov 7

• A Report on Power Plant Operating Performance in the U.S.

• Trends in Power Project Financing

• Material Handling

• Carbon Capture Sequestration Research and Development

DEPARTMENTS: Energy Matters • Gas Generation • Nuclear Reactions • Industry Watch • Generating Buzz • What Works

P O W E R E N G I N E E R I N G M E D I A S O LU T I O N SMatch your campaign objectives to our solutions! These icons appear throughout the

media guide for easy identification and your convenience.

M E D I A S O LU T I O N S

AdFlex Sponsorship + + + + +

Classified Ads + + +

Email List Rental / PennTarget + + +

eNewsletters + + +

Magazine (Print & Digital) + + + + +

Marketing Solutions + + + + + + +

Native Advertising + + + +

Online Banners & High Impact Ads + + +

Orchestrate + + + + +

Retargeting/Audience Extension + + +

Slideshow + + +

Social Media Boost + + + +

Technical Digest + + + +

Topic Center Sponsorship + + +

Tradeshows + + + + + + +

Video: Custom Content Marketing + + + + +

Video: Sponsorship + + + +

Webcast: Editorial & Vendor + + + + +

White Paper Premium + + + + +

YOUR MARKETING CAMPAIGN OBJECTIVES

A Brand Awareness campaign strengthens your company’s

image and helps define how your company and products

are perceived by professionals in the power community.

A Traffic Driving campaign is designed to push power

professionals to your website or other online offerings.

A Lead Generation campaign provides targeted sales leads

by actively generating interest from decision-makers and

prospects in the power community.

A Social Engagement campaign increases your brand’s

opportunity to engage with a targeted audience and their

viral networks via social media platforms.

A Thought Leadership/Education campaign

authenticates your position as a subject matter

expert by comprehensively communicating a unique

innovation or point of view – building business over the

long term.

OUR MARKETING APPROACH

In a Push Marketing approach, we create consumer

demand by delivering your information directly to key

industry professionals who have previously indicated an

interest in a topic related to your products and services.

In a Pull Marketing approach, your campaign is seen

by industry professionals as they actively seek out

information via search or browse vehicles.

p o w e r e n g i n e e r i n g i n t . c o m

Power Engineering International magazine is the international power industry market

leader, with over to 24,000* qualified subscribers in more than 170 countries.

In print, online, eNewsletters, video and across social media, Power Engineering International

examines the drivers that are changing the whole electricity sector, from power generation

to transmission and distribution and beyond. It delivers up-to-date news and in-depth

articles on industry trends, new technologies and cutting-edge projects, as well as thought-

leadership from industry experts.

Power Engineering International is the Official Event Media of the highly respected

international POWER-GEN events. It has a wide range marketing opportunities available to

companies to build brand awareness, drive traffic, and generate leads at each event.

FA S T FA C T SAverage Monthly Magazine Distribution: 24.466*

Average Monthly eNewsletter Distribution: 25.581**

W E B S I T E S TAT SAverage Monthly Unique Browser Visits: 96,588*


Average Time on Site: 11 minutes**


Twitter: 5,284

LinkedIn: 11,520


**Publisher’s Own Data

P O W E R E N G I N E E R I N G I N T E R N AT I O N A L A U D I E N C E O V E R V I E W

P U R C H A S I N G A U T H O R I T Y

over ¹/³ have purchasing authority

for over $500,000*

M A G A Z I N E * *

24,466 1 0 0 % Q U A L I F I E D


W E B S I T E * *

96,588 U N I Q U E B R O W S E R S

317,135 PA G E V I E W S

e N E W S L E T T E R *

25,581 R E C I P I E N T S

E V E N T S *N E A R LY



*2017 AUDIENCE SURVEY **JUNE 2017 PEI BPA BRAND REPORT





84% Search Engines


81% eNewsletters

78% Industry Association Resource




69% Press Releases




42% Social Media

E U R O P E 32.2%

A F R I C A 10%

N O R T H A M E R I C A

5%

C A R I B B E A N 0.4%

C E N T R A L & S O U T H A M E R I C A

4.9%

M I D D L E E A S T 6.8%

A S I A 38.3%

A S I A P A C I F I C

2.4%

W H AT B E S T D E S C R I B E S YO U R J O B F U N C T I O N ?

S U B S C R I B E R S B Y R E G I O N * *

other

Engineering

General or Corporate Management

Other Job Function

Purchasing

41%

28

%

19%

2%

10%

B U S I N E S S A N D I N D U S T R Y * *

23% Electric Utilities, Gas Utilities & Power Generation Companies

14% IT & Software Providers & Others Allied to the Field

31% Consulting Firms

10% Independent Power Company, Unregulated Utility Subsidiary, Cogeneration or Small Power Producer

7% Process Industries

%93N E A R L Y

80

90

PERCENT

PERCENT

Likely to evaluate products and systems

from vendors they have not purchased

from in the past*

Use social media to connect withcolleagues and business contacts

Use print magazines

in every stage of the

buying process: research,

evaluation, purchasing.

P O W E R E N G I N E E R I N G I N T E R N AT I O N A L 2 0 1 8 E D I TO R I A L C A L E N D A R [ J A N - M AY ]

ISSUEAD/MATERIAL DUE DATES*

PUBLISH DATE** EDITORIAL FEATURESeNEWSLETTER

TOPICSBONUS

DISTRIBUTION

JANUARY

The Energy Trends Issue

Advert Booking: 27 Dec

Material: 4 Jan

25 Jan

• Cybersecurity and Energy Infrastructure

• Communication and Network Technologies

• Big Data and Advanced Analytics

• Artificial Intelligence

• IT/OT Convergence

• Virtual Power Plants

• The Digitalization of Electricity

• Drones in the Energy Sector

• Flexible Generation

Big Data World Future Energy Summit Abu Dhabi UAE • 15-18 Jan

FEBRUARY

Advert Booking: 25 Jan

Material: 1 Feb

22 Feb

• Advances in Generator Design

• Retrofits and Upgrades of Thermal Plants

• Effective NOx Emissions Control

• Valve & Actuator Advances

• Energy Storage

• Best Practices in Boiler Maintenance

• 3-D Printing/Additive Manufacturing

• Gaming Technology in the Energy Sector

• Advanced Wind Turbine Technologies

Cybersecurity Middle East Electricity Dubai UAE • 6-8 Mar

MARCH

Advert Booking: 23 Feb

Material: 2 Mar

23 Mar

• Ultra/Supercritical Technology Advances

• Advanced Sensors and Smart Controls

• Coal-to-Biomass Conversions

• Workforce Management & Optimization

• Digitalization of Assets

• Microgrids

• Capacity Markets

• Opportunities in Turkey’s Power Sector

• Waste-to-Energy Technology and Trends

Emissions Control ICCI Istanbul, Turkey • 2-4 May

APRIL

Gas & Steam Turbine Issue

Advert Booking: 23 Mar

Material: 3 Apr

23 Apr

• Combined Cycle: Retrofits & Upgrades

• Technology Advances for Steam Turbines

• Gas Turbine Emissions Compliance

• Lubricants’ Role in Gas Turbines and Engines

• Gas Turbine Condition Monitoring

• Aeroderivative Turbine Focus

• Large Turbine Repairs

• Turbine Case Studies

• Gas Turbine Filtration Technologies

Electric Vehicles

MAY

Advert Booking: 26 Apr

Material: 3 May

24 May

• Integration of Renewables

• Energy Storage

• Big Data for Power Equipment Analysis

• Artificial Intelligence in Europe’s Energy Sector

• The Internet of Energy

• The Energy Cloud - Monetary, Electric and Data Flows

• Advanced Distribution Management Systems

• Grid Planning Strategies – Case Studies

• HV Infrastructure and Interconnectors

• Rise of the Prosumer

• Electric Vehicles

• Smart Buildings and Cities

• Reciprocating Engines

• The Role of the Combined-Cycle Plant in Europe

Gas & Steam Turbines

Electrify Europe Vienna, Austria • 19-21 Jun

* Dates and editorial content are subject to change** Distributed on the 25th of the issue month

P O W E R E N G I N E E R I N G I N T E R N AT I O N A L 2 0 1 8 E D I TO R I A L C A L E N D A R [ J U N - D E C ]

ISSUEAD/MATERIAL DUE DATES*

PUBLISH DATE** EDITORIAL FEATURESeNEWSLETTER

TOPICSBONUS

DISTRIBUTION

JUNE

Advert Booking: 25 May

Material: 4 Jun

25 Jun

• Sub-Saharan Africa Trends and Projects

• Strategies and Technologies to Reduce Water Usage

• Latest Developments in Boiler Designs

• Effective Emissions Control

• Project Financing Models

• Solar Hybrid Technologies

• Advances in Cooling Technology

• Asset Operations, Maintenance and Servicing

• Decommissioning

Gas Engines POWER-GEN Africa Johannesburg, South Africa • 17-19 Jul

JULY/ AUGUST

Advert Booking: 27 Jul

Material: 3 Aug

24 Aug

• Asia: A Report on The Latest Combined-Cycle Projects

• Condition Monitoring for Gas-Fired Power Plants

• Latest Engine Technology Developments

• Emissions Reduction for Coal Plants

• Renewable Energy Grid Integration

• Project Finance: Insurance and Legal Issues

• The IPP In Asia

• The Rise of Renewables in Asia

• Carbon Capture, Storage and Utilization

• Protective Coatings

Digitalization POWER-GEN Asia Jakarta, Indonesia • 18-20 Sept

VBG Congress TBD Germany

SEPTEMBER

The Future Utility Issue

Advert Booking: 24 Aug

Material: 31 Aug

24 Sep

• Data-Driven Insights and Actions

• Smart Meters and Tariffs

• Blockchain In the Energy Sector

• Electric Vehicles, Charging Infrastructure, and Storage

• Utilities and The Internet of Things

• The Future Utility Prosumers

• Smart Buildings and Cities

• Energy Efficiency Programmes

• Behind the Meter

• Customer Engagement and Management

Energy Storage

OCTOBER

Advert Booking: 26 Sep

Material: 3 Oct

24 Oct

• How to Best Manage Your Plant Outage

• Focus on Hybrid Power Plants

• Emissions Control: Latest Trends and Technologies

• Latest Liquid Filtration Technology Developments

• Flexibility: Gas Turbines vs Gas Engines

• Fusion: The Future for Nuclear?

• Life Extension and Refurbishments

• Real Time Data Technology

• Steam Plant Improvements

Renewables

NOVEMBER/DECEMBER

Advert Booking: 24 Oct

Material: 31 Oct

21 Nov

• Combined Cycle Plants: Optimizing Performance

• Latest Developments in Mercury Control

• Minimizing Your Power Plant’s Environmental Footprint

• Advanced Lubrication for Power Machines

• The Digital Power Plant: Latest Analysis & Simulation

Software Developments

• Gas Turbine Technology Focus

• Energy Storage: The Race for Large-Scale Commercialization

• HRSGs: Ensuring Optimal Performance

• Data-Driven O&M Strategies

• Real Time Data Technology

Smart Grid POWER-GEN International Orlando, FL • 4-6 Dec

* Dates and editorial content are subject to change** Distributed on the 25th of the issue month




eNewsletters + + +







Slideshow + + +

























long term.









P O W E R E N G I N E E R I N G I N T E R N AT I O N A L M E D I A S O LU T I O N SMatch your campaign objectives to our solutions! These icons appear throughout the


d e c e n t r a l i z e d - e n e r g y . c o m

Decentralized Energy's website and Industry Update eNewsletter provide the

most up-to-date information for those involved in the distributed generation

and CHP sectors. Published 24 times per year, the Industry Update reaches

nearly 24,000 industry professionals and features the latest industry news,

technical articles, market analysis, opinion pieces, and more, making it a single

authoritative information source.

FA S T FA C T SAverage Monthly eNewsletter Distribution: 23,900

W E B S I T E S TAT SAverage Monthly Unique Browser Visits: 15,000

Average Monthly Page Impressions: 35,000

Average Time on Site: 8 minutes

S O C I A L M E D I A S TAT SFacebook: 17,187

Twitter: 3,375

LinkedIn: 4,242

Source: Publisher’s Own Data

D E C E N T R A L I Z E D E N E R GY A U D I E N C E O V E R V I E W *

P U R C H A S I N G A U T H O R I T Y43% have purchasing authority for over $500,000*

e N E W S L E T T E R

23,000 AV E R A G E M O N T H LY

e N E W S L E T T E R R E C I P I E N T S

E V E N T SN E A R LY


W E B S I T E * *

15,000 AV E R A G E M O N T H LY U N I Q U E V I S I TO R S

35,000 AV E R A G E

PA G E V I E W S


*2017 AUDIENCE SURVEY **PUBLISHER'S OWN DATA

88% eNewsletters





80% Search Engines

75% Industry Association Resource







64% Press Releases


39% Social Media

WHICH OF THE FOLLOWING BEST DESCRIBES YOUR BUSINESS?**

Consultancy . . . . . . . . . . . . . . . 32%

Power generation and

municipal utility . . . . . . . . . . . . . .8%

Manufacturer of complete

cogeneration systems, components

and ancillary equipment . . . . . . . . .9%

Central/local government and

Planning Agencies/Advisory Boards . .6%

Research, Academia &

Trade Association . . . . . . . . . . . . 13%

High-energy industrial

facility/Large energy user . . . . . . . .4%

Cogeneration facility

owner or operator . . . . . . . . . . . . .3%

Cogeneration equipment

operator and installer . . . . . . . . . . .6%

Manufacturer of on-site power

or CHP equipment, components

and ancillary equipment . . . . . . . . .2%

Operations &

maintenance specialist . . . . . . . . . .3%

Commerical facility (education,

leisure, offices, etc.) . . . . . . . . . . . . 1%

Others allied to the field . . . . . . . . 11%

W H AT I S YO U R P R I M A R Y O CCU PAT I O N ?

Other Allied to the field

Engineering Management, Other Engineering including Design, Systems & Planning

General or Corporate Management

Research & Development

Operations Management, Other Operations including Maintenance

Purchasing

40

%

25

%

12%

10%

2%

11%

GEOGRAPH

ICA

L B

RE

AKDOWN*

INTERNATIONAL: 62%

NORTH AMERICA: 38%

75PERCENT

Likely to evaluate products and systems from vendors they have not purchased from in the past*

%

%

7986

visit decentralized-energy.com for articles and expert commentary on specific topics

Use industry eNewsletters in every stage of the buying process: research, evaluation, purchasing.

D E C E N T R A L I Z E D E N E R GY I N D U S T R Y U P D AT E e N E W S L E T T E R 2 0 1 8 E D I TO R I A L C A L E N D A R

JANUARY FEBRUARY MARCH APRIL

EDITORIAL FOCUS

• The Future of Decentralized Power and Heat

• Market Intelligence Roundup

• Emerging Markets

World Future Energy Summit Abu Dhabi UAE • 15-18 Jan

EDITORIAL FOCUS

• Digitalization and Decentralization

• The IoT and Cybersecurity

• Regulatory Challenges: Energy Efficiency

EDITORIAL FOCUS

• Engines vs Turbines for CHP

• Emissions Control

• Regulatory Chellenges: Policy Intervention

WTUI TBD

EDITORIAL FOCUS

• On-Site Solar in India

• Biomass

• Mini and Micro Systems

• Regulatory Challenges: Developers and the Construction Industry

MAY JUNE JULY AUGUST

EDITORIAL FOCUS

• Water Use

• Geothermal Heating

• Anaerobic Digestion CHP In Europe

POWER-GEN India & Central Asia New Delhi, India • May TBD

ICCI Istanbul, Turkey • 2-4 May

EDITORIAL FOCUS

• Decentralized Energy, Prosumers and the Grid

• The Post-Subsidy Landscape

• Digitalization and Decentralization

• Policy Update: Communicating Energy Efficiency Wins

Electrify Europe Vienna, Austria • 19-21 Jun

EDITORIAL FOCUS

• Off-Grid Renewables and Hybrid Systems

• Temporary/Standby/Backup Power

• Decentralized Energy in Africa

POWER-GEN Africa Johannesburg, South Africa • 17-19 Jul

EDITORIAL FOCUS

• District Energy: Heating and Cooling

• Decentralized Energy and the Environment

• Rental Power

SEPTEMBER OCTOBER NOVEMBER DECEMBER

EDITORIAL FOCUS

• Opportunities for Decentralized Generation in Asia

• Fuel Cells

• Commercial- and Industrial-Scale Renewables

• Rural Electrification

POWER-GEN Asia Jakarta, Indonesia • 18-20 Sept

EDITORIAL FOCUS

• Operations & Maintenance

• Sizing CHP Systems

• New, Emerging and Disruptive Technologies Flexibility: Gas Turbines vs Gas Engines

• Fusion: The Future for Nuclear?

EDITORIAL FOCUS

• Energy Storage

• DER, DSR and VPPs

• Small Wind Systems

EDITORIAL FOCUS

• Microgrids

• CHP for Data Centres

• Policy Update: CHP and On-Site Renewables in the US

POWER-GEN International Orlando, FL • 4-6 Dec

Industry Update is deployed twice per month

D E C E N T R A L I Z E D E N E R GY M E D I A S O LU T I O N S




eNewsletters + + +








Video: Custom Content Marketing + + + + + +




















long term.









Match your campaign objectives to our solutions! These icons appear throughout the


e l p . c o m

Electric Light & Power Executive Digest eNewsletter provides insight into industry

news, financial, legal and regulatory issues 24 times a year to over 26,000*

subscribers in an easy-to-read, mobile-friendly, digital format. Since 1922, Electric

Light & Power has served as the authoritative source of electric industry business

news for electric utility executives and management. It reviews generation trends,

smart grid technology, information technology and customer engagement

strategies and technologies, renewable energy, energy efficiency and much more.

FA S T FA C T S *eNewsletter Distribution: 26,400



Average Time on Site: 2:58 minutes

S O C I A L M E D I A S TAT SFacebook: 8,093

Twitter: 2,918

Linked-In: 125

*Source: Publisher's Own Data

E L E C T R I C L I G H T & P O W E R A U D I E N C E O V E R V I E W

E U R O P E 6%

A F R I C A 2%


75%

C E N T R A L & S O U T H A M E R I C A

3%

M I D D L E E A S T

2%

A S I A 6%

A S I A P A C I F I C

3%

S U B S C R I B E R B R E A K D O W N B Y G E O G R A P H I C R E G I O N

WHAT SOURCES OF INFORMATION ARE MOST

USEFUL TO YOUR JOB? **

66%Search engines (Google, Bing, Yahoo etc.)

60%Industry Magazines/eNewsletters/Websites

56%Vendor or supplier websites

54%Referrals from colleagues

54%Whitepapers or technical documents

9% - Marketing Customer/Service5% - Information Technology

5% - Operations Management4% - Operations Staff

22% - Other

23% - General/Corporate Management 20% - Engineering Management

12% - Engineering Staff

W H I C H O F T H E FO L LO W I N G B E S T D E S C R I B E S YO U R

O CCU PAT I O N ?

R E A C H H I G H LY E N G A G E D B U Y I N G P R O F E S S I O N A L S

76% of survey respondents use the Electric Light & Power Executive Digest to identify potential vendors & suppliers.

71% of survey respondents contacted the advertiser for more information as a result of seeing the ad in the Electric Light & Power Executive Digest

69% of survey respondents answered that they were more likely to click on an advertisement if they have seen that company’s brand in the Electric Light & Power Executive Digest

67% of survey respondents use the Electric Light & Power Executive Digest for information to help make purchasing decisions

SOURCE: 2017 AUDIENCE SURVEY

H AV E P U R C H A S I N G A U T H O R I T Y26% of Survey Respondents Have Purchasing Authority for Over $1 Million.

72%e N E W S L E T T E R D I S T R I B U T I O N

26,400

TA R G E T T H E R I G H T A U D I E N C E

W E B S I T E

107,772 AV E R A G E M O N T H LY U N I Q U E V I S I TO R S

344,278 AV E R A G E

M O N T H LY PA G E I M P R E S S I O N S

Electric Utility38%

Consultant / Consulting Engineer or Architect21%

Manufacturer/Vendor/OEM18%

Contractor6%

Independent Power Producer 3%

Other14%

W H I C H O F T H E FO L LO W I N G B E S T D E S C R I B E S YO U R I N D U S T R Y ?

E L E C T R I C L I G H T & P O W E R E X E CU T I V E D I G E S T 2 0 1 8

Electric Light & Power covers all the latest energy news, financial information and customer updates in its bi-monthly, digital executive digest. As a veteran business and

energy reporter for a daily newspaper before coming to EL&P, Senior Editor Rod Walton is uniquely qualified to shepherd the Executive Digest. He writes articles about the

latest news and major trends while also encouraging contributions from industry experts. With 24 issues annually, the EL&P Executive Digest has more opportunities than

before to publish contributed editorial and reader-suggested content. Below, you will find a sampling of topics which could be covered throughout the year. Please contact

your media consultant for more information.

TOPICS COVERED

GENERATION T&DDISTRIBUTED ENERGY

RESOURCESSMART GRID FINANCE CUSTOMERS

Natural Gas Outage Control Integration Grid-Edge Technologies M&A Expectations

Coal Power HVDC Grid Parity IoT CEO View Trends

Nuclear Substations Microgrids Demand Response New Revenue Streams Communication

Wind Weather Storage AMI Regulations Rates

Solar Planning EVs The Cloud Industry Reports Connections

Smart Cities Regulations and Legislation DERMS Electricity Markets Demand Response

2018 EL&P EXECUTIVE DIGEST DEPLOYMENT DATES (THE SECOND AND FOURTH WEDNESDAY OF EACH MONTH)

JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC

10 14 14 11 9 13 11 8 12 10 14 12

24 28 28 25 23 27 25 22 26 24 28 26

E L E C T R I C L I G H T & P O W E R M E D I A S O LU T I O N S



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Newscast Sponsorship + +

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p o w e r - g r i d . c o m

POWERGRID International magazine, the official publication of DistribuTECH, provides

information about the latest automation and control technologies used in electric power

transmission and distribution. Our mission is to serve as a tool for today's utilities, providing

knowledge on technologies that improve reliability and power system operations.

POWERGRID International covers topics such as electric grid automation and control;

smart metering; T&D engineering, operations, maintenance and equipment from the

power plant switchyard to customers’ premises and technologies beyond the meter; T&D

products and services; IT/OT; distributed energy resources; energy storage; Internet of

Things, and smart cities.

FA S T FA C T SMagazine Distribution: 41,429*

eNewsletter Distribution: 23,000**

W E B S I T E S TAT SAverage Monthly Unique Browser Visits: 107,772*


Average Time on Site: 2:58 minutes*


Twitter: 5,834

Linked-In: 280



P O W E R G R I D I N T E R N AT I O N A L A U D I E N C E O V E R V I E W

E U R O P E 5%

A F R I C A 1%


79%

S O U T H & C E N T R A L A M E R I C A

3%

M I D D L E E A S T

2%

A S I A 7%

S U B S C R I B E R S B Y R E G I O N * *

R E A C H H I G H LY E N G A G E D B U Y I N G P R O F E S S I O N A L S * *

*JUNE 2017 BPA BRAND REPORT **2017 AUDIENCE SURVEY

W H AT S O U R C E S O F I N FO R M AT I O N A R E M O S T

U S E F U L TO YO U R J O B ? * *

66% Search engines (Google, Bing, Yahoo etc.)

58% Whitepapers or technical documents

58% Referrals from colleagues

55% Industry events or conferences

54% Magazines (print or digital editions)

53% Vendor or supplier websites

77% of survey respondents click on online/

digital ads in industry specific websites

70% of our audience is likely to consider

products and systems from alternate

vendors

60% of readers said they use industry

magazines during the research stage of

the buying process

ACTIONS TAKEN AS A RESULT OF VIEWING AN ADVERTISEMENT IN POWERGRID INTERNATIONAL MAGAZINE:**

65% Researched the product, service, or

company that was in the advertisement

60% Recommended and / or purchased the

product or service

56% Visited the company's website

P U R C H A S I N G A U T H O R I T Y23% of Survey Respondents have Authority of Influence for Purchases of over $1 Million.

68%

Q U A L I F I E D S U B S C R I B E R S B Y B U S I N E S S & I N D U S T R Y *

C L A S S I F I C AT I O N B Y T I T L E / J O B F U N C T I O N *

Consultant, Consulting Engineer

Manufacturer/Vendor

Commercial & Industrial Electricity

End User

Energy Svc Co./Energy Svc

Provider

Others allied to the field

Electric Utility

42 15 10 6 4 10PERCENT PERCENT PERCENT PERCENT PERCENT PERCENT

33

10

20

20

5

PERCENT

PERCENT

PERCENT

PERCENT

PERCENT

EXEC/MGMT/ENERGY ENVIRONMENT MGMT/ PROJECT MGMT

RESEARCH & DEVELOPMENT OTHER FUNCTIONS

OPERATIONS MGMT/SUPV/MAINTENANCE/ FACILITY BLDG ENERGY MGMT/ DESIGN ENGINEERING

ENGINEERING MGMT/ SUPV. INCL. PLANNING, DESIGN SYSTEMS

MANAGEMENT INFORMATION SYSTEMS/SERVICES/IT MGMT/ DESIGN ENGINEERING


23,000R E C I P I E N T S

W E B S I T E

107,772AV E R A G E

M O N T H LY U N I Q U E V I S I TO R S

344,278AV E R A G E

M O N T H LY PA G E I M P R E S S I O N S

M A G A Z I N E *

41,4291 0 0 % Q U A L I F I E D


P O W E R G R I D I N T E R N AT I O N A L 2 0 1 8 E D I TO R I A L C A L E N D A R

ISSUE DEADLINES GRID OPTIMIZATIONCUSTOMER CENTRIC

TECHNOLOGIESMAINTENANCE

AND OPERATIONS

SMART INFRASTRUCTURE

AND IoT

DER, DR AND NONWIRES ALTERNATIVES

BONUS DISTRIBUTION

JanuaryAd close: 12/22/17

Ad Mat. Due: 01/03/18

DistribuTECH Show in Print

Community Choice Aggregation Utilities

Disasters and Damage Assessment

Innovative IoT Applications Distributed Energy Resource Management Systems (DERMS)

DistribuTECH Conference and Exhibition

FebruaryAd close: 01/19/18

Ad Mat. Due: 01/26/18

Grid Reliability Meter Data Management UAVs/Drones CVR – Conservation Voltage Reduction

Energy Efficiency TechAdvantage

MarchAd close: 02/23/18

Ad Mat. Due: 3/02/18

DistribuTECH Wrap-up

Transactive Energy Markets Projects of the Year Community Energy Schemes Microgrid Innovation IEEE PES T&D

AprilAd close: 3/23/18


Cybersecurity Customer Communication Channels

HVDC Smart City Value Chain Utility-scale Battery Storage AWEA WINDPOWER

UTC Expo

MayAd close: 4/20/18


Communications Protocols from the Edge to DMS

Disruptive Forces and Business Plans

Vegetation Management Sensor Data Analytics Demand Response EEI Annual Convention

APPA National Conference

Electrify Europe

JuneAd close: 5/18/18


Transactive Load Management

Business Benefits of AMI Spatially Enabling T&D Smart Street Lights Community Solar HYDROVISION International

DistribuTECH Africa

Intersolar North America

JulyAd close: 6/22/18


Data Analytics Protecting Customer Data 21st Century Grid Arrival Grid Modernization and Communication Systems

Community Choice Aggregation

AugustAd close: 7/20/18


Value of Enterprise Asset Analytics

Customer Service Platforms Physical Substation’s Health

Innovation in Digital Grids Next Gen Inverters Solar Power International

SAP for Utilities

SeptemberAd close: 8/24/18


Field Response Role in Smart Grid Reliability

Customer Apps Workforce Management Utility’s Role in Smart Communities

Energy Storage and Grid Stability

International Lineman’s Rodeo

Energy Storage North America

OctoberAd close: 9/21/18


Digital Substation Selling more than Kilowatt Hours

Innovations in Asset Management

Cybersecurity Dealing with Disruption

NovemberAd close: 10/19/18

Ad Mat. Due: 10/26/18

Outage Response Outages and Customer Communication

Visualization and Intelligent Modeling

Successful IoT Implementations

Stacked Value of Grid Edge Tech POWER-GEN International

DecemberAd close: 11/20/18

Ad Mat. Due: 11/29/18

DistribuTECH Preview Consumer Platforms for e-Commerce

Safety and Training Intelligence Behind the Meter Electric Vehicles

DEPARTMENTS: Editor • Notes • Products • Parting Thoughts and Calendar


P O W E R G R I D I N T E R N AT I O N A L M E D I A S O LU T I O N S






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u t i l i t y p r o d u c t s . c o m

Utility Products, published since 1997, provides influential product information

to the decision makers and specifiers in the power, telephone and CATV

markets. Our circulation of nearly 27,000* is 100 percent BPA qualified, and

includes utilities, municipalities and contractors. Our goal at Utility Products

is to provide readers with an interesting, reliable source of information at their

fingertips prior to making purchasing decisions.

FA S T FA C T SMagazine Distribution: 26,788*

eNewsletter Distribution: 16,300**

W E B S I T E S TAT S * *Average Monthly Unique Browser Visits: 21,755




Twitter: 2,112



U T I L I T Y P R O D U C T S A U D I E N C E O V E R V I E W

W H AT A C T I O N S H AV E YO U TA K E N A S A R E S U LT O F V I E W I N G A N A D V E R T I S E M E N T I N U T I L I T Y P R O D U C T S M A G A Z I N E ? * *

R E A C H H I G H LY E N G A G E D B U Y I N G P R O F E S S I O N A L S * *

*JUNE 2017 BPA BRAND REPORT **2017 AUDIENCE SURVEY

68% Visited the company's website

64% Contacted the advertiser for more information

74% Recommended and / or purchased the product or service

78% Saved the ad for future reference

74% Shared the ad with a colleague

P U R C H A S I N G A U T H O R I T Y21% of Survey Respondents Have Influence or Authority for Purchases of $500K or more.**

86%

85PERCENT

77PERCENT

of survey respondents click on online/digital ads in Industry websites.

of our audience is likely to consider products and systems from alternate vendors

80PERCENT

use industry magazines to identify potential products or services

60PERCENT

of survey respondents visit Utility Products’ website for information about suppliers or vendors.

72% Industry Magazines

70% Search Engines



48% Buyer's guides or product directories

46% White papers or technical documents

W H AT S O U R C E S O F I N FO R M AT I O N A R E M O S T

U S E F U L TO YO U R J O B ? * *

QUALIFIE

D S

UB

SC

RIB

ER B

REAKDOWN BY GEOGRA

PH

IC R

EG

ION

*

UNITED STATES: 94.2%

REST OF WORLD: 5.8%

Q U A L I F I E D S U B S C R I B E R B R E A K D O W N B Y I N D U S T R Y ? *

3.6% - Telephone Companies

3.4% - Cable/CATV

10.2% - Industrial/Commercial Contractors

3.2% - Overhead/Underground Contractors

2.8% - Telecom Contractors

4.6% - Dealers/Distributors

7.1% - Service/Repair/Maintenance Companies

40%Electric Utilities

22.7% Municipalities

C L A S S I F I C AT I O N B Y J O B F U N C T I O N *

60% General or Corporate Management

22% Engineering Design, Specifying, Safety

18% Installation and Maintenance; Line Construction and Maintenance Supervision

3% Purchasing Including Materials Coordinator

3% Fleet Management

3% Others


16,300R E C I P I E N T S

W E B S I T E

21,755AV E R A G E M O N T H LY U N I Q U E V I S I TO R S

39,193AV E R A G E M O N T H LY PA G E I M P R E S S I O N S

M A G A Z I N E *

26,7881 0 0 % Q U A L I F I E D


U T I L I T Y P R O D U C T S 2 0 1 8 E D I TO R I A L C A L E N D A R

ISSUE DEADLINES PRODUCT FOCUS EDITORIAL FEATURES BONUS DISTRIBUTION VALUE ADDED

JanuaryAd Close Date: 12/21/17

Ad Materials Due: 1/2/18

• Line Construction and Maintenance

• Transmission and Distribution

• Test and Measurement

• Substation Management and Maintenance

• Products of the Year DistribuTECH Baxter Ad Effectiveness Study

FebruaryAd Close Date: 1/23/18


• Vehicles and Accessories

• Meters and Metering Devices

• Safety and Security Products

• Tools and Supplies

• Fleet Management TechAdvantage

NTEA-The Work Truck Show

NETA Power Test

CONEXPO

MarchAd Close Date: 2/22/18


• Overhead and Underground Equipment


• Fleet Management Software and Devices

• Wire, Cable and Fiber Optics

• Readers’ Choice Awards IEEE PES T&D

AprilAd Close Date: 3/26/18






• Field Service

• Communications Technologies

AWEA WINDPOWER

UTC Expo

MayAd Close Date: 4/24/18





• Meters and Meter Devices

• Mobile Workforce

• Outage Response

Electrify Europe

APPA National Conference

EUFMC

Baxter Ad Effectiveness Study

JuneAd Close Date: 5/30/18






• Right of Way Maintenance

• Drones

July/

August

Ad Close Date: 7/25/18




• Test and Measurement • 2018 New Products Guide

• Energy Storage

Solar Power International

SeptemberAd Close Date: 8/23/18




• Safety Clothing and Equipment


• Field Worker Safety

• Line Construction

NECA

International Lineman's Rodeo

SCTE Cable-Tec Expo

OctoberAd Close Date: 9/25/18



• Meters and Metering Devices



• Arc Flash Safety Clothing

• Mobile Communications

POWER-GEN International Baxter Ad Effectiveness Study

November/

December

Ad Close Date: 11/26/18




• Fleet Management Software and Devices


• Physical Infrastructure Protection

• Mutual Assistance Planning


U T I L I T Y P R O D U C T S M E D I A S O LU T I O N S



Editorial Guide / Technical Digest + + + +









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r e n e w a b l e e n e r g y w o r l d . c o m

Renewable Energy World is the authoritative source for information on markets,

policy and finance covering all renewable technologies – solar, wind, energy storage,

geothermal, bioenergy and hydropower. From utility-scale to commercial and industrial

(C&I), and residential in both the developed and developing world. Topics include power

generation, T&D, DER, smart cities, IOT, microgrids, on and off-grid renewables, project

and company profiles, market trends, mergers and acquisitions and asset management.

FA S T FA C T S *Magazine Distribution: 52,000

eN E W S L E T T E R D I S T R I B U T I O NRenewable Energy Newsletter: 65,000

Solar Energy Newsletter: 48,000

Wind Energy Newsletter: 35,000

Energy Storage Newsletter: 48,000

Baseload Renewable Energy Newsletter: 33,000




*Publisher’s Own Data

R E N E WA B L E E N E R GY W O R L D A U D I E N C E O V E R V I E W

*SWORN STATEMENT OF CIRCULATION JUNE 2017 **2017 AUDIENCE SURVEY

E U R O P E 21.7%

A F R I C A 4.6%


43.4%

C E N T R A L A M E R I C A / C A R I B B E A N

1%

S O U T H A M E R I C A

5.6%

M I D D L E E A S T 2.5%

A S I A / A S I A

P A C I F I C 21.3%

G E O G R A P H I C B R E A K D O W N B Y R E G I O N *

World of Renewables

Renewable Energy World

Cleantech Magazine

GreenTech Media

26%

PV Magazine

11%

10%

9%

10%

67% Search engines

54% Whitepapers or technical documents


50% Referrals from colleagues

49% Industry Magazines/ Websites

47% eNewsletters

43% Industry association resources

43% Industry events or conferences

WHAT SOURCES OF INFORMATION ARE MOST USEFUL TO YOUR JOB? **

H O W A R E W E D O I N G ? W H I C H R E N E WA B L E E N E R GY S O U R C E O F I N FO R M AT I O N I S E S S E N T I A L TO YO U R J O B ? * *

H AV E P U R C H A S I N G A U T H O R I T Y24% of Survey Respondents Have Purchasing Authority for Over $1 Million.

68%

of survey respondents use Renewable Energy World’s

eNewsletter to identify potential products or services

of survey respondents get information from Renewable Energy World’s website that helps them make purchasing decisions

R E A C H R E N E WA B L E E N E R GY W O R L D ’ S H I G H LY E N G A G E D B U Y I N G P R O F E S S I O N A L S * *

60PERCENT

130,000 Members

107,000 Members

183,000 Members

70PERCENT

of our audience maintains an active profile on LinkedIn

S O C I A L M E D I A T R A F F I C : * *

WHAT BEST DESCRIBES YOUR OCCUPATION? *

33% Exec/Admn Mgt

13% Consultants in Renewable Energy

3% Developers

13% Eng Mgt

10% Eng Staff

2% Installers/ Integrators

4% Prod/Process

2% Purch

1% Quality Control/Assurance

13% Research/Dev’mnt

7% Other

%% 7074of our audience would consider products and systems from alternative vendors

of survey respondents clicked on an ad in an industry specific website

W H AT I S YO U R A R E A O F I N T E R E S T ? *

64PERCENT

Solar

Energy

47PERCENT

Energy Efficiency

32PERCENT

Biomass

29PERCENT

Hydro Power

52PERCENT

Wind

Power

49PERCENT

Energy Storage

M A G A Z I N E *52,000


E N E W S L E T T E R D I S T R I B U T I O NRENEWABLE ENERGY NEWSLETTER: 65,000

SOLAR ENERGY NEWSLETTER: 48,000

WIND ENERGY NEWSLETTER: 35,000

ENERGY STORAGE NEWSLETTER: 48,000

BASELOAD RENEWABLE ENERGY NEWSLETTER: 33,000

R E N E WA B L E E N E R GY W O R L D E D I TO R I A L C A L E N D A R

ISSUE DEADLINES UTILITIES DERCOMMERCIAL

& RESIDENTIAL

O&MENGINEERING / CONSTRUCTION

SMART TECHNOLOGY

AND IOTREGULATION

FEATURED PROJECTS / PRODUCTS

BONUS DISTRIBUTION

January / February

The Industry Outlook Issue

Ad close: 01/05/18

Material due: 01/11/18

Worldwide Wind Capacity Additions and Turbine Advancements

Global Solar Market Potential and Technology Breakthroughs

The Growth of Rooftop Solar

Digital O&M Engineering and Design Software (Focus on Europe)

Smart Energy Management including Storage

The Value of Energy Storage

Hot New Renewable Energy Tech for 2018: Inverters, Racking, Modules, Blades, Towers, Turbines, Nacelles, Lubricants, Batteries, and much more!

Solar Power PV Conference & Expo

March / April

The Technology Issue

Ad close 02/16/18

Materials due: 02/22/18

The Energy Cloud

Blockchain and the Grid

Off the Roof Applications

Solar Asset Management

Project Design Software

Industrial Internet of Things: Sensors and Monitoring Systems

Codes and Standards

Portable Solutions - Storage and Renewable Energy

Energy Storage Association

International Biomass Conference & Expo

May / June

The Wind Issue

Ad close: 04/20/18


Who's Who in US Offshore Wind

Edge of the Grid Technologies

Corporate Power Purchase Agreements

Condition Monitoring

Re-Powering Wind and Solar Plants

Forecasting Environmental Permitting

Turbines, Towers, Blades, Solar Modules Racking Solutions, Inverters, Batteries

All-Energy Exhibition and Conference

AWEA WINDPOWER

Electrify Europe

Global Offshore Wind

Hydrovision International

Intersolar Europe

Offshore Technology Conference (OTC)

POWER-GEN India & Central Asia

July / August The Solar Issue

Ad close: 06/08/18


Utility Power Purchase Agreements

Microgrids for Resiliency

Innovations in Mounting and Racking Solutions

Predictive and Preventative Maintenance

Solar Design Software

Smart Modules Safety Solar Inverters and other Balance of Systems Components

Intersolar North America

September / October

The Storage Issue

Ad close: 08/10/18


Grid-Balancing Container Systems

Behind-the-Meter Storage Financing

Sustainable Cities and Microgrids

Off-Grid Asset Management

Long-duration Energy Storage

Load Management Vehicle-to-Grid Electric Vehicle Chargers, Batteries, Fuel Cells, Ice, Molten Salt, Flywheels, Pumped Hydropower Turbines, and other energy storage equipment

The Battery Show + Critical Power Expo

EWEA 2018 Annual Event + WindEnergy Hamburg

Geothermal Energy Expo

Solar Power International

SAP for Utilities

Offshore Wind Executive Summit

November / December

The Grid Issue

Ad close: 10/24/18


Bulk Storage Systems

Grid Integration Technologies

Island Microgrids

Equipment Maintenance

Subsea Cable Installations

The Digital Power Plant

Supporting a Resilient Grid

Control and Communication Systems, Project Design and Integration Software

POWER-GEN International

DistribuTECH

Renewable Energy World is distributed on the 15th of each issue month.

R E N E WA B L E E N E R GY W O R L D M E D I A S O LU T I O N S



Company and Product Directory + + + + +


eNewsletters + + +

Magazine (Digital) + + + + +






Slide Shows + + +

























long term.











H y d r o w o r l d . c o m

Established in 1981, Hydro Review magazine continues to offer helpful examples, and

constructive guidance from experts ten times a year to more than 22,600* total qualified

subscribers. News and articles in Hydro Review – the trusted voice connecting the

global hydro market – focus on industry trends, equipment, operations and maintenance,

rehabilitation, new development, dam safety, environmental effects, marine and

hydrokinetic energy, and much more! Together with HydroWorld.com and HydroWorld

Weekly eNewsletter, the Hydro Group provides expert coverage of the industry's most

important news and emerging trends. Hydro Review is the official publication of the

HydroVision International conference and exhibition.

FA S T FA C T S *Magazine Distribution: 22,608

eNewsletter Distribution: 40,000

W E B S I T E S TAT S *Average Monthly Unique Browser Visits: 70,000



S O C I A L M E D I A S TAT S *Facebook: 4,100

Twitter: 3,900

Linkedin: 2,100

* Publisher’s Own Data

H Y D R O R E V I E W A U D I E N C E O V E R V I E W

*PUBLISHER’S OWN DATA, APRIL 2017 **2017 AUDIENCE SURVEY

E U R O P E 20%

A F R I C A 9%


42%

L AT I N A M E R I C A

10%

M I D D L E E A S T

4%

A S I A 15%

Q U A L I F I E D H Y D R O R E V I E W S U B S C R I B E R B R E A K D O W N B Y G E O G R A P H I C R E G I O N

P U R C H A S I N G A U T H O R I T Y * *

H Y D R O R E V I E W S U B S C R I B E R S P R O F I L E

Magazine (Print or Digital)

eNewsletters Websites

Learn from Case Studies 69% 42% 32%

Obtain Marketing Information and Industry Trends 65% 50% 36%

Get Information to Do My Job Better 65% 48% 41%

Identify Potential Products or Services 63% 44% 39%

Obtain Essential Technical Information 64% 50% 36%

HOW OUR AUDIENCE USES THESE SOURCES**

H AV E P U R C H A S I N G A U T H O R I T Y

23% of Survey Respondents Have Purchasing Authority for Over $1 Million

36% of Survey Respondents Have Purchasing Authority for Over $500,000

52% of Survey Respondents Have Purchasing Authority for Over $100,000

H I G H LY E N G A G E D B U Y I N G P R O F E S S I O N A L S I N T H E H Y D R O M A R K E T

74%

74

64PERCENT

PERCENT

Click on Ads within digital

magazines

63PERCENT

Researched the Product, Service, or Company

63PERCENT

Recommended and / or

Purchased the Product or

ServiceShared the Ad

with a Colleague

60PERCENT

Contacted the Advertiser for

More Information

A C T I O N S TA K E N F R O M A D V E R T I S E M E N T * *

%79of our audience would consider

products and systems from alternative vendors**

of our audience clicks on ads on industry specific websites**

80PERCENT

30.8% Electric Utilities

25.6% Independent

Power Producers

36.7% Power Plant Designers

30.4% General/ Corporate

Management

67.7% Engineering Mgt/ Eng incl.

Design, Systems & Planning/ Other Eng/ Operations Mgt incl.

Maintenance/ Other Operations

6.9% - Other

includes Consulting Firms, Civil Engineers/Engineers/Architects, Design & Dam Constructors/Construction Companies and Consultants, and Original Equipment Manufacturers (OEM).

1.9% - Other Job

Functions

B U S I N E S S / I N D U S T R Y *

J O B F U N C T I O N * *

M A G A Z I N E *

22,608e N E W S L E T T E R *

40,000

W E B S I T E *

70,000 AV E R A G E M O N T H LY

U N I Q U E B R O W S E R V I S I T S

180,000 AV E R A G E M O N T H LY PA G E

I M P R E S S I O N S

9 minutes AV E R A G E T I M E O N S I T E

S O C I A L M E D I A *

FACEBOOK: 4,100TWITTER: 3,900LINKEDIN: 2,100

H Y D R O R E V I E W 2 0 1 8 E D I TO R I A L C A L E N D A R

ISSUE ADVERTISING DEADLINE PLANNED EDITORIAL CONTENT PLANNED BONUS DISTRIBUTION

JANUARYAd Sales Close: 12/14/17

Ad Material Due: 12/21/17

• North America Market Brief

• Digitalization

• Research and Development

Northwest Hydroelectric Association Annual Conference, Portland, Ore., U.S.

DistribuTECH Conference & Exhibition, San Antonio, Texas, U.S.

CEATI Spring 2018 Hydropower Conference, Tucson, Ariz., U.S.

Hydro events throughout 2018

MARCHAd Sales Close: 1/31/18


• Asia/Oceania Market Brief

• Modernization, Life Extension,

and Refurbishments

• Energy Recovery Hydropower

• Energy Storage, including

Pumped Storage

ICCI - International Energy & Environment Fair & Conference, Istanbul, Turkey

Hydro Project Owners and Operators in Europe

POWER-GEN India and Central Asia, New Delhi, India

APRIL

SPECIAL EDITION

Ad Sales Close: 3/2/18


• Relicensing, Environmental

Mitigation, Policies and Regulations

• Marine and Hydrokinetic Energy

• Dams and Civil Structures

Waterpower Week in Washington, Washington, D.C., U.S.

U.S. Society on Dams Annual Meeting & Conference, Miami, Florida

Hydro Project Owners and Operators in Asia/Asia Pacific

MAYAd Sales Close: 4/6/18


• Europe Market Brief.

• Operations and Maintenance

• Business and Finance

• Preview to HydroVision International

HydroVision International Attendees (Pre-Registered)

Hydro Project Owners and Operators in Africa

Electrify Europe, Vienna, Austria

JUNE

SPECIAL EDITION



• Content Related to HydroVision International Conference Tracks

• Africa Market Brief

HydroVision International, Charlotte, N.C., U.S.

Waterpower Hydro Basics Course, Charlotte, N.C., U.S.,

International Commission on Large Dams Annual Meeting, Vienna, Austria

POWER-GEN Africa and DistribuTECH Africa, Johannesburg, South Africa

JULYAd Sales Close: 6/20/18


• Civil Works and Dam Safety

• Bearings

• Controls and Automation

ASDSO Annual Conference – Dam Safety 2018, Seattle, Wash., U.S.

Canadian Dam Association Annual Conference

Ocean Renewable Energy Conference

Asia Power Week, Jakarta, Indonesia

SEPTEMBERAd Sales Close: 8/6/18


• Technology/Equipment: Mechanical

Components

• Cybersecurity

• Environmental Solutions

Hydro 2018

Hydro Project Owners and Operators in the U.S.

OCTOBER

SPECIAL EDITION



• Guide to Innovations and New Technology

• Rehabilitation and Upgrades

• Small Hydro

National Hydropower Association Hydraulic Power Committee Meeting

Power of Water Canada

British Hydropower Association Annual Conference

Vienna Hydro, Laxenburg, Austria

NOVEMBER

SPECIAL EDITION



• Asset Resilience and Sustainability

• Canals, Tunnels and Penstocks

• Focus on Canadian Hydro Canadian Hydropower Association Annual Forum

Generate 2018, Québec City, Québec, Canada

POWER-GEN International, Orlando, Fla., U.S.

DECEMBER Ad Sales Close: 11/13/18


• Latin America Market Brief

• Technology/Equipment: Electrical

Components

• New Development

• Water and Environment

Canadian Hydro Plant Owners and Operators

Hydro Project Owners and Operators in South America/Central America/Caribbean

JANUARY 2019Ad Sales Close: 12/11/18


Hydro events throughout 2019

H Y D R O R E V I E W M E D I A S O LU T I O N S


AdFlex + + + + +


eNewsletters + + +

Hydro Jobs + + +


Marketing Services + + + + + + +




Reprints of Magazine Articles + +


Slide Shows + + +


Suppliers Directory (Online) + + + + +


Video: Custom Content Marketing + + + + + +

Video: Hydro TV + +


Webcasts + + + +


















long term.











D I S CO V E R T H E P O W E R O F CU S TO M I Z E D , I N T E L L I G E N T I N FO R M AT I O N W I T H H U B S

WHAT IS HUBS?

hubs is a personalized news service and community where users gain access to a custom tailored stream of articles, videos, and

relevant social posts from over 100,000 news sources specific to your industry and location, updated on-demand, on any device.

With 400,000 monthly page views and growing,

hubs is now offering vendors and suppliers the

ability to promote their products and services on

www.hubs.com! Leaderboard, tile, and right rail

ads will be seen by the entire hubs community—

power professionals who access hubs every day

for customized news on their preferred topics.

There’s no better way to reach a highly engaged

audience of potential buyers.

www.hubs.com

Filled with the latest industry news and technology information

—and customized to the chosen interests of 130,000 power

professionals — the hubs weekly eNewsletter is a simple and

effective way to drive traffic to your online offerings and push

your marketing message to prospective customers looking for

your products and services.

Two banner positions appear within the article feed, ensuring

your company is highly visible to thousands of key decision-

makers worldwide.

eDigest Newsletter

º Native advertising allows you to promote your company’s articles

in the context of our editorial content.

º Your headlines appear adjacent to our editorial articles,

which are hosted on our website, making it a non-interruptive

experience.

º Business users are highly receptive to native advertising

especially if it is relevant to the content they are seeking out.

º Paid placement of your articles offers the opportunity to extend

the reach or your articles to our audience.

Native Advertising

Banner in Newsfeed

300 x 250

Native (clicks through

to custom landing page)

Native (clicks through

to custom

landing page)

Tile 300 x 250

Leaderboard

728 x 90

Right Rail 300 x 250

D O N ’ T J U S T G E N E R AT E D E M A N D .O R C H E S T R AT E I T !

Gain invaluable visibility into your prospects’ accelerated buying journey with Orchestrate, the NEW AND REVOLUTIONARY LEAD GENERATION PLATFORM from PennWell’s Global Power Group and hubs.

Contact information: VERONICA FOSTER, Orchestrate/hubs +1 (918) 832.9256 / [email protected]

With Orchestrate, your targeted customer’s personalized experience will make them feel understood, valued, and connected — increasing engagement with your content.

HOW ORCHESTRATE WORKS…

SOPHISTICATED PROSPECT TARGETING

Ensures your content marketing and lead

nurturing efforts are personalized and amplified.

ACCELERATED SALES PIPELINE

Amplifies your reach to the right

customers, widening the sales funnel.

ACCOUNT-BASED MARKETING STRATEGIES

Enables company and persona-based

perspectives on your campaigns, helping you

uncover the hottest prospects.

> SELECT a targeted group

of customers for your

marketing campaign

based on proprietary

industry profile data,

interests, behaviors and

companies

> SPECIFY ads or

recommend content to

your prospects on our

branded and network sites

including programmatic

audience extension

> AUTOMATE customer

interactions —

sophisticated technology

knows when your content

has been seen and sends

more specific content on

your products

> NURTURE your customers

as they move from

targeted prospect to

marketing qualified lead to

sales qualified lead

> SEND your hottest

prospects to your sales

team through scored lead

generation

> RECEIVE detailed reports

on campaign performance,

funnel velocity, and known

or anonymous customer

touchpoints from the top

of the funnel until they

become a qualified lead

T R A D E S H O W S

Presented by the power industry’s leading publications, PennWell manages a unique

global network of events, collectively attracting more than 75,000 attendees and

thousands of exhibiting companies. With events spanning four continents, we

blanket the international market like no other lineup of power events.

JANUARY 23-25, 2018

SAN ANTONIO, TX

DECEMBER 4-6, 2018

ORLANDO, FLSEPTEMBER 13-14, 2018

HOUSTON, TX

JUNE 26-28, 2018

CHARLOTTE, NC

MAY TBD, 2018

NEW DELHI, INDIA

SEPTEMBER 18-20, 2018

JAKARTA, INDONESIA

JUNE 19-21, 2018

VIENNA, AUSTRIA

MAY 2-4, 2018

ISTANBUL, TURKEY

JULY 17-19, 2018

JOHANNESBURG, SOUTH AFRICA

$

T R A D E S H O W S

Establish your company as an industry thought leader. Face-to-face events provide an outstanding

branding and lead generation opportunity. These events target influential decision makers worldwide — your

potential customers — who attend to network with peers, gain insight on the market, and hear presentations.

P R E - S H O W P R O M OT I O N S A R E T H E #1 WAY TO C A P T U R E AT T E N D E E S ’ AT T E N T I O N !

85

50

PERCENT

PERCENT

NEARLY

69% plan to attend 2 or more events this year.

has influence or purchasing authority

for over $1Million

O V E R

of the Global Power Group’s audience

plans on attending events this year

TO P R E A S O N S FO R AT T E N D I N G E V E N T S5

5 REVIEW COMPETITOR

ACTIVITY

1 NETWORKING

2 PROFESSIONAL DEVELOPMENT

3 MARKET INSIGHT

4 B2B BUYING OR

SELLING

%25of attendees are authorized to make buying decisions ON THE SHOW SITE

SOURCE: 2017 AUDIENCE SURVEY

PRINT

The Global Power Group’s leading print media resources deliver time-sensitive news, in-

depth analysis, case studies, real-world applications of new products, industry opinion, and

the latest market trends, bringing you the highest quality, most highly educated potential

customers worldwide.

Print specifications vary by brand. Contact your Global Power Group media consultant for more information.

DIGITAL

Easy to save for future reference, Digital Editions allow readers timely access to content and the ability to take immediate

action. Readers can click through to the magazine in a PC or mobile browser in addition to reading and saving issues to our

Tablet Editions. Digital Editions offer a host of sponsorship and advertising opportunities to help bring your sales message

and product benefits to life. The use of video, audio, photo galleries, and much more help drive users deeper into the buying

process, resulting in the highest-quality sales leads.

ADVERTISING SPONSORSHIPS

º Announcement Sponsorship

Located in the email alert sent to subscribers each month

announcing availability of the new issue

º Belly Band

Positioned on any page, in any location

º Full- and Partial-Page Rich Media

Emphasize your call to action message with animation

º Video and Audio

Can be positioned anywhere on the page

BENEFITS

BRAND AWARENESS

Strengthens your company image by

aligning your message with targeted

content, helping to create an affinity

for your company and products among

industry professionals.

TRAFFIC DRIVER

Links in your ad push decision-makers

directly to your website or other online

offerings.

PERCENT

60

P R I N T & D I G I TA L M A G A Z I N E S

Video and Audio

of the Global Power Group's audience uses print and digital magazines to identify potential products and services.


NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

BY ALIGNING YOUR BRAND WITH THE GLOBAL POWER GROUP’S TRUSTED ONLINE CONTENT, your message will reach tens

of thousands of industry professionals who need and purchase your products and services. Banner advertising gives you the

opportunity to conveniently test your messaging and remarket your products while improving the overall visibility of your company to

a highly engaged audience of potential customers.

SPECIFICATIONS

Right rail ad sizes, formats, and specifications will vary by brand and site location.

Contact your media consultant for details on which ad sizes you purchased. You will

receive an email with detailed specification requirements as your media flight approaches.

ADDITIONAL SPECS

Homepage-Plus advertising appears throughout each brand’s website, including:

• Homepage

• Magazine archive pages

• Search results pages

• Video landing page

• Industry Events and Links pages

• And other pages not included in

Topic Centers

º Hyperlink: + click-through URL.

º Animation: 3 loops max, recommended animation length is 15 seconds, 25 fps.

º Format: HTML5, .gif, .jpg.

º Video: Not allowed for these units.

º Expansion: Not allowed for these units.

º Audio: Must be user initiated (on click: mute/un-mute); default state is muted.

º Clickable Hot Spot: Not to exceed 1/4 size of ad. Only initiated when cursor rests on

hotspot for at least 1-sec. Must NOT initiate audio.

º Third Party Ad-Servers: Yes, we accept third party ad servers.

º Back-up Image: For times when the user’s browser or device does not support creative

functionality (i.e. HTML5), provide a standard image file.

º Other Technologies: On a case by case basis. Subject to site testing and approval.

Additional fees may apply. Must be specified in insertion order.

PERCENT

Leaderboard - 728 x 90

Push Down Banner - (collapsed) 970 x 66

Site Sponsor

300 x 250

Site Sponsor

300 x 250

Anchor - 728 x 90

Half Page Banner

300 x 600

78

D I G I TA L D I S P L AY A D V E R T I S I N G

BENEFITS

BRAND AWARENESS


aligning your message with a relevant

industry site, helping to create an affinity



TRAFFIC DRIVER

Pushes industry professionals to your

website or other online offerings to learn

more by providing clear calls to action.

of the Global Energy Group’s audience clicks on online/digital ads in industry websites




D I G I TA L D I S P L AY A D V E R T I S I N G

TOPIC CENTER

A Topic Center banner allows you to align your

message with relevant content, providing more

targeted impressions. Your advertising message and

offerings will be highly visible to professionals focused

on the topic related to your products and services—

targeted marketing at its very best.

SLIDESHOW

Slideshows are a compilation of photos and/or short videos on a relevant industry

topic selected by our editorial team. Advertising opportunities around the Slideshow

allow you to associate your company or product with an industry leading media brand

and generate traffic to your website. This prominently placed banner message is sure

to grab the user’s attention.

BENEFITS

BRAND AWARENESS






TRAFFIC DRIVER




Attract power professionals with your sponsorship

of the Slideshow’s eye-catching visual content.

Non-exclusive Topic Center sponsorships are

available for some brands and the right rail positions

are rotated among advertisers, giving all advertisers

equal opportunity to be in the top positions.

Please contact your media consultant to find out more about these offerings.

RIGHT RAIL SCENARIOS

Right rail ad sizes, formats,

and specifications will vary by

brand.

Scenario One:

300 x 600

Scenario Two Menu:

Top: 300 x 250 or 6 text links

Middle: 300 x 250

Bottom: 300 x 100 or 3 text

links

Leaderboard - 728 x 90

Anchor - 728 x 90

Right Rail

300 x 600

Slideshow

Sponsorship Banner


NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPONESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

H I G H - I M PA C T A D S

PUSHDOWN

The Pushdown Banner is a highly interactive, rich

media ad unit that provides impactful branding

and direct-response opportunities. This premium

position ad unit beneath the website navigation bar

provides ongoing visibility, even when collapsed. As

one of the largest ad units available, the Pushdown

Banner can support a more detailed message

through the use of streaming video and multiple

targeted links to your offers. It can also support

an interactive form for capturing user contact

information.

Pushdown ad units are available on select

Global Power Group brands. Contact your media

consultant for details.

WELCOME AD

For advertisers looking to make a major splash for a significant announcement or

rebranding, the Welcome Page ad delivers the largest ad position available on the

site that doesn’t require user expansion. This exclusive banner is delivered to each

article page visitor once every 24 hours for a week, resulting in a high concentration of

impressions during the placement and a message that is hard to miss.

BENEFITS

BRAND AWARENESS






TRAFFIC DRIVER




PERCENTN E A R LY

50

Rich media ad appears

before site load

NEVER UNDERESTIMATE THE POWER OF ONLINE BANNER CAMPAIGNS!

Through the use of visually

appealing text, graphics, animation,

and even video, high-impact ads

open new opportunities for your

business to grow and expand.

Push Down Banner -

(expanded) 970 x 418

Push Down Banner - (collapsed) 970 x 66

Welcome ad

800 x 600

of the Global Power Group's audience visited a company's website after viewing its advertising on our sites.


CO N T E N T M A R K E T I N G : L E A D G E N E R AT I O N

TECHNICAL DIGEST

Technical Digests are a compilation of 2-4 complementary pieces of content that

are designed to provide our audience with a downloadable PDF format of in-depth,

valuable content on a key industry topic.

Garnered from the pages of our highly respected magazines and websites, Technical

Digests offer you the opportunity to align your firm with high-value and thought

leadership oriented content.

Technical Digests are posted to our website to generate leads not only from our

audience but from online search as well. To increase exposure and maximize

performance, an exclusive email is sent to targeted users from our database.

Exclusive and Multi-Sponsored Digests are Available

WHITE PAPER PREMIUM

White Papers ensure your content is visible where industry decision makers go to

conduct purchasing research and create vendor short lists. Online White Paper

sponsorships leverage our sites’ content depth and SEO expertise, resulting in a

powerful marketing tool to educate your next potential customer. Custom registration

forms help provide your sales staff with a database of quality leads.

White Papers are posted to our website to generate leads not only from our audience

but from online search as well. To increase exposure and maximize performance,

emails are sent to targeted users from our database.

BENEFITS

BRAND AWARENESS

Strengthens your company image, helps

define how purchase influencers perceive

your company and products, increases

consideration and preference for your

products.

LEAD GENERATION

Generates leads as industry professionals

access information or register, including

full reporting and contact information from

anyone who downloads it.

THOUGHT LEADERSHIP/

EDUCATION

Authenticates your position as a subject

matter expert by comprehensively

communicating a unique innovation or

point of view – building business over the

long term.

PERCENT

69WHITE PAPER

TOPIC

Sponsored

Area

of the Global Power Group's audience visit our sites for articles or expert commentary on specific topics.


CO N T E N T M A R K E T I N G

NEXT GENERATION WEBCAST

Webcasts are a highly effective way to communicate technology

advancements, build awareness of your company’s technical expertise,

showcase customer testimonials, and explain product differentiators.

Sponsoring a webcast provides you with an opportunity to align your

company’s brand with a technology-rich presentation delivered by

some of the industry’s most respected leaders. Sponsors receive

detailed registration information from a captive global audience of

industry professionals, providing your sales staff with a database of

quality prospects.

The Next Generation Webcast includes features to help extend

audience reach and increase attendee engagement throughout the

event including multiple webcams, live screen share, social sharing,

and customizable viewer console.

Custom or Editorially driven – your choice! Choose a custom

webcast to present your own content or co-sponsor one of

our editorial webcasts, which generate relevant contacts

attracted by our independent speakers.

SOCIAL MEDIA BOOST

The Social Media Boost is a specialized posting on our brands’ Facebook or Twitter

pages directing groups and followers to a sponsor's content marketing assets.

The Boost consists of an image and linked headline/text that will display in the

targeted user’s newsfeed for up to one week. Sponsors will receive metrics such

as impressions, clicks, page likes, and shares to measure success.

The Social Media Boost drives traffic to your sponsored Webcasts, White Papers,

Video, or other products to thousands of industry professionals actively engaged

in social media. Aligning with the Global Power Group’s highly respected content

allows you to increase awareness to your target audience. This unique opportunity

invites industry professionals to engage with your content via social networks.

BENEFITS

BRAND AWARENESS





products.

LEAD GENERATION

Generates leads as industry professionals

access information or register, including

full reporting and contact information from

anyone who downloads it.

SOCIAL ENGAGEMENT

Uses visually appealing graphics/

images to generate interest and increase

engagement with industry professionals

active on social media.

THOUGHT LEADERSHIP/

EDUCATION





long term.

Sponsor Logo

CO N F E R E N C E S H O W C A S E V I D E O S

PRODUCED AT KEY INDUSTRY EVENTS, these videos are filmed on the show floor by PennWell’s professional video staff to

promote product launches, corporate branding, announcements, partnerships, and more.

These 2-3 minute videos help elevate your visibility to an audience of industry professionals by exposing them to branded

content while positioning your company as a forward-thinking market leader.

CLIENT HOSTED

Video featuring company representative

EDITORIAL HOSTED

Video interview with company representative and brand editor

PRO HOSTED

Video interview with company representative and professional host

BENEFITS

BRAND AWARENESS





products.

THOUGHT LEADERSHIP/

EDUCATION





long term.

SPONSORSHIP INCLUDES:

º Videos hosted on brand’s video

gallery for 24 months with

a companion link to client’s

choice of URL

º Video as reusable asset for

sales outreach, social media,

and website

º Video Views Report available

with video file 30 days after

video is posted to the brand’s

video gallery

PRODUCTION ELEMENTS:

º 1 Camera/Crew

º 1 Person on Camera*

º 30-Minute Shoots

º 1 HD Camera Package

º On-Camera Light

º 1 Wireless Lavalier Mic**

º 1 Round of Revisions

*(2 on camera for Editorial and Pro)

** (2 mics for Editorial and Pro)

RECOMMENDED PAIRINGS:

º Video eNewsletter

º Social Media Boost

º AdFlex Sponsor

SPECIFICATIONS:

º Video Title: 30 Characters Max

º Video Description: 250

Characters Max

º Optional Related Link: Standard

Web URL

º Optional Related Link

Call to Action Text: 30

Characters Max

º Brand Logo:1920 x 1080 [eps,

tiff, png file with optional

transparent background]

I N D U S T R Y S P OT L I G H T V I D E O S

CREATE POWERFUL VIDEO CONTENT ASSETS! Industry Spotlight Videos elevate your brand to an audience of power

professionals who may not be aware of your products or solutions. These compelling videos engage potential customers

and enable you to boost response and conversion rates with a powerful call to action. Complement your marketing strategy

using the most powerful marketing tool on the web!

BENEFITS

BRAND AWARENESS





products.

THOUGHT LEADERSHIP/

EDUCATION





long term.


º Videos hosted on brand’s video

gallery for 24 months with

a companion link to client’s

choice of URL

º Video as reusable asset for

sales outreach, social media,

and website

º One 30-day Video Views Report

available with video file 30 days

after video is posted to the

brand’s video gallery

PRODUCTION ELEMENTS:

º Client-provided script

º Client-provided “B-Roll”

(Optional)

º 1 Round of Revisions

Client provides script, “B-Roll” and graphics.

RECOMMENDED PAIRINGS:



º AdFlex Sponsor

SPECIFICATIONS:

º Video Title: 30 Characters Max

º Video Description: 250

Characters Max

º Optional Related Link: Standard

web URL, beginning with http://

or https://

º Optional Related Link CTA Text:

30 Characters Max

º Brand Logo: 1920 x 1080 EPS,

Tiff, PNG file w with optional

transparent background

º Script: 250-350 Words

º High-Res Images: Up to 15

PERCENT

93

HOSTED

1-2 minute video with professional host, “B-Roll,” images, and logo

NON-HOSTED

1-2 minute video with professional voice-over, images, logo, and optional “B-Roll”

Sponsor Logo

Sponsor Logo

of the Global Power Group's audience watch industry and job-related videos.


V I D E O P R E - R O L L

ALIGN YOUR BRAND AROUND TRUSTED CONTENT AND CREATE AN AFFINITY FOR YOUR COMPANY AND PRODUCTS WITH

A CUSTOMIZED VIDEO PRE-ROLL. Provide your own 15-second video “commercial” or allow us to produce one for you.

Exposure preceding our video content allows you to enhance your company’s visibility to a highly-engaged audience of

industry professionals who consume video for the information they need to do their jobs.

BENEFITS

BRAND AWARENESS





products.

THOUGHT LEADERSHIP/

EDUCATION





long term.

SINGLE-PLAYER

Points to Single Player on the brand’s website

GALLERY-PLAYER

Points to a specific Gallery-Player on the brand’s website

Traffic will be pushed to the Gallery Page from Editorial eNewsletters.


º 15-second video pre-roll ad

º Click-through URL to client website

º One-month campaign

RECOMMENDED PAIRINGS



º AdFlex Sponsor

SPECIFICATIONS

º Format: h.264/Mp4 codec wrapper-

3Mbps min.

º Pixel size: 1920 x 1080

Sponsor Pre-Roll


CU S TO M V I D E O C H A N N E L & P R O D C A S T S

CUSTOM VIDEO CHANNEL

The Custom Video Channel extends the reach of video you have created (or

we custom produce) with an exclusive landing page on our relevant website

providing exposure to your target audience. Banner advertising on your exclusive

landing page provides a branding opportunity for your company and/or products.

A targeted email to our audience drives viewers to your content.

PRODCAST

Gain exposure for your products and/or services in conjunction with industry trade

shows.

Prodcasts are product and/or technology focused interviews that are recorded at

industry trade shows. These recorded interviews are put together with photos of

your product (up to 10) and PennWell’s Power Group produces a video that can be

promoted to your target audience.

WHAT IS INCLUDED:

Pre-show promotion in an eNewsletter

º 50 words promoting your company

º Your booth #

º Picture of product or logo

º URL

During the show

º Editor will come by for an audio interview

Post show promotion in eNewsletter

º 50 words about the product/service/technology

º Picture of product or logo

º URL

Video will be delivered to you and archived on a PennWell Power website.

V I D E O S P O N S O R S H I P S

VIDEO NEWSCASTS

Newscasts are regularly scheduled video broadcasts by our editorial team on

the latest market news and industry innovations. The Newscast sponsorship

aligns your company with the vital content users need to stay up-to-date on

important industry-related information.

VIDEO SHOW DAILY

Produced by our editorial team, Show Daily Videos are filmed live on the trade

show floor capturing industry events and breaking news and are posted to a

dedicated video player on a unique website landing page. Sponsorship of the

Show Daily Video allows you to increase your brand’s visibility to an audience

of industry professionals and align your message with relevant content

positioned around an important trade show or conference.

INCREASE EXPOSURE FOR YOUR EXISTING VIDEO CONTENT WITH HOSTED VIDEOS

Position your company as a forward-thinking market leader and strengthen your image among key decision makers

in your market by hosting your video assets on our site. Hosted Videos help increase your brand's visibility among

thousands of potential customers and provide an affordable opportunity to educate your target audience on your

company’s capabilities and product offerings.


º Videos hosted on brand’s video gallery

for 1 month with a companion link to

client’s choice of URL

º Video Views Report available 30 days

after video is posted to the brand’s

video gallery

RECOMMENDED PAIRINGS



º AdFlex Sponsor

SPECIFICATIONS

º Video File: Mp4

º Video Title: 30 characters max.

º Video Description: 250 characters

max.

º Optional Related Link: Standard web

URL, beginning with http:// or https://

º Optional Related Link CTA text: 30

characters max.

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPONESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

N AT I V E A D V E R T I S I N G

BENEFITS

BRAND AWARENESS

Native Advertising is an effective vehicle

for generating brand lift, differentiating

brand image, and enhancing consumer

perception.

TRAFFIC DRIVER

Native advertising clicks through to your

exclusive landing page with direct links

to more information on your products and

services.

THOUGHT LEADERSHIP/

EDUCATION

The content of our websites will lift the

credibility of your native advertising, a

proven success factor with native ad

campaigns.

º Native Advertising allows you to promote your company’s articles in the context of our editorial content.

º Your headlines appear adjacent to our editorial articles, which are hosted on our website, making it a non-interruptive experience.

º Business users are highly receptive to native advertising especially if it is relevant to the content they were seeking out.

º Paid placement of your articles offers the opportunity to extend the reach of your articles to our audience.

NATIVE ADVERTISING

A form of media where the ad experience

follows the natural form and function of the

user experience in which it is placed.

FORM

Native ads match the visual design of the

experience they live within, and look and

feel like natural content.

FUNCTION

Native ads must behave consistently with

the native user experience, and function

just like natural content.

SPONSORED CONTENT ON WEBSITE SPONSOR’S CUSTOM LANDING PAGE

PERCENT

84of the Global Power Group's audience visit our sites to keep up-to-date with industry news.


User visits our

website where they

read about technology

They leave

our website

Later while browsing

the web they see

your retargeted ad

Interest is

recaptured, and

they click on your ad

They complete the

desired action by going

to your landing page

A U D I E N C E E X T E N S I O N

RUNNING YOUR ADS ON OUR WEBSITES AND ENEWSLETTERS IS JUST THE BEGINNING. WITH THE GLOBAL POWER

GROUP’S AUDIENCE EXTENSION, your ads will be in front of key prospects and buyers even after they’ve left our sites.

The Audience Extension program makes use of innovative web technologies that keep track of buyers who visit the Global

Power Group sites and display your ads to them as they navigate the Internet. The program allows you, the advertiser, to get your

targeted message to prospects and continue the marketing conversation, nurture the prospect along, and shorten the buying

process time frame.

How does the Audience Extension program work? We use the latest internet ad tracking and behavioral methodologies to identify

site visitors who express interest in the various topics covered on our site. The prospect is tagged with a piece of code called a

“cookie” which we use as a beacon to find them elsewhere on the internet.

BENEFITS

BRAND AWARENESS

Boosts brand awareness and helps the

advertiser stay at the top of buyer’s

minds.

TRAFFIC DRIVER

B2B companies find targeted audiences

on PennWell websites and then keep their

offer in front of them as they browse the

web.

DON’T MISS THE OPPORTUNITY TO GET AN EARLY START ON EXTENDING YOUR AD PROGRAM’S PERFORMANCE! CONTACT YOUR MEDIA CONSULTANT FOR MORE INFORMATION.

A D F L E X

BRAND YOUR COMPANY OR PRODUCTS, DISTRIBUTE CONTENT MARKETING ASSETS, IMPROVE ENGAGEMENT METRICS, AND DRIVE TRAFFIC TO YOUR RELEVANT CONTENT WITH THE NEW ADFLEX SPONSOR POSITION!

Branding Area: 280 x 70

VIDEO (300 X 250)

CHOOSE FROM THREE PRE-DESIGNED CONSOLES OR CREATE YOUR OWN!

OP

TIO

N 1

OP

TIO

N 3

OP

TIO

N 2

Branding Area: 280 x 120 Branding Area: 280 x 120

CONTENT MARKETING (300 X 600)

SOCIAL MEDIA (300 X 600)

Call to Action 280 x 50

Articles from your site and/or PennWell-hosted

content assets

Facebook/

Twitter Feeds

Call to Action 280 x 50

YouTube embed code or Mp4 / Supports up to five videos in a carousel — you choose the order.

The AdFlex Sponsor is a premium, content-driven display ad on the Global Power

Group homepage, enabling site visitors to engage with your relevant industry

content via Content Marketing, Social Media, and Video Consoles. Powered by

mobile-friendly HTML5, your branding images and call to action are locked in while

prospects navigate your dynamically populated content.

SPECIFICATIONS

º Background Image and Branding:

Stays constant while user views content; Users can click through to more content

º Interactive Video Component:

Play, Pause, Turn Sound On/Off; YouTube embed code

º Up to 3 Easily Navigated Content Tabs:

25 characters max; choose background and font colors

º Bottom Content Asset Panel:

RSS Feed of Articles, White Papers, Native Ads, and More

º Call to Action: Stays constant while user views content

e N E W S L E T T E R S

Filled with trusted technical content by the industry’s most knowledgeable

experts, these eNewsletters are a simple and effective way to drive traffic and

push your marketing message to professionals who are focused on the topic your

products and services align with – targeted marketing at its very best.

INDUSTRY WIDE eNEWSLETTER

Providing broad reach at a low cost, these eNewsletters deliver the latest industry

news and technology information to thousands of recipients worldwide. Every

issue contains links to some of the latest news, most interesting blogs, informative

videos, or technical white papers on our website.

PRODUCT RESOURCE eNEWSLETTER

The Product Resource eNewsletter generates visibility for your content, increases

interest, attracts prospects to your sites, and increases purchase intention. Links

in the Product Resource click through to information on the sponsors’ sites.

TOPIC-SPECIFIC eNEWSLETTER

Topic-Specific eNewsletters allow you to target your advertising campaign around

relevant content to industry professionals who have chosen to stay up-to-date on

breaking news and product information on a specific topic.

BENEFITS

BRAND AWARENESS

Associates your image with [brand’s]

trusted content to increase consideration

for your company and products.

TRAFFIC DRIVER

Gives readers the opportunity to click

through to your site or other online

offerings for more information to increase

purchase intention and activity.

PERCENT

50

TOP/ANCHOR COMBO: 728 x 90

Anchor - 728 x 90

MIDDLE 1300 x 250

MIDDLE 2300 x 250

Skyscraper300 x 600

MIDDLE 3300 x 250

INTRO AD Headline: 70 Characters

Body Text: 450 CharactersImage: 150 x 100





of The Global Power Group’s audience relies on industry eNewsletters to do their jobs.


E M A I L L I S T R E N TA L / P E N N TA R G E T

TWO OPTIONS TO MEET YOUR MARKETING OBJECTIVES

Basic List Rental

Target your most desired prospects by job function, industry served, and/or purchase influence to bring your marketing

message to select power industry decision makers.

PennTarget [NEW!]

Enhanced List Rental with Multi-Tiered Marketing Automation

Use custom messaging based on interaction to the initial email promotion. After your initial email deployment, you receive

THREE additional opportunities to push your marketing message to potential customers. TEST new subject lines, new creative,

and new content -- plus find out which days and times resonate best with your target audience.

ADDITIONAL SEND #1 NON-OPENS

ADDITIONAL SEND #2 OPENS-NO CLICKS

ADDITIONAL SEND #3 OPENS-CLICKS

HIGHLY-ENGAGED!

º Same Creative as Initial

Send

º NEW Subject Line

º NEW Send Date & Time

º Detailed Report

º DIFFERENT Creative

º Similar Content

º NEW Subject Line

º Detailed Report

º DIFFERENT Creative

º DIFFERENT Content

º NEW Send Date & Time

º NEW Subject Line

º Detailed Report

DIRECT ACCESS TO POWER PROFESSIONALS

The Global Power Group email

lists connect you with engaged

decision-makers in the industry.

Our contacts are:

º VERIFIED

Purchasers of power products

and services

º COMPREHENSIVE

Active within a 24-month period

º TARGETED

Identified by job function,

industry served and/or

purchase influence

º COMPLIANT

In keeping with latest

regulations and ethical

standards

A D D I T I O N A L O P P O R T U N I T I E S

POLLS CLASSIFIEDS

JOBS

ONLINE BUYING RESOURCES

Single question polls offer the ability to garner

valuable feedback from your target audiences –

crowdsourcing ideas on new products or gauging

current products. Polls are published in a widget

that can be distributed to many channels including

dedicated landing pages on PennWell websites, topic

centers, stand alone microsites, and social media

platforms.

Our online buying resources help power professionals

cut through the clutter of a general search engine to

find companies and products that serve their unique

business needs. From simple listing enhancements to

full All Access packages, your advertising campaign

is customized to your company and the exposure

level you want. As part of the industry’s leading and

most trusted brands, the Global Power Group buyer’s

guides and suppliers directories put your company in

front of your target market 24/7/365.

Classifieds are ideal for advertising business

opportunities, consultants, recruitment, products,

equipment, and services.

Placing classifieds with our industry brand ensures

your advertising reaches a target audience of

decision makers when they’re ready to buy.

Posting your job listings on the Global Power Group's

Job Boards attracts the industry professionals you

need to hire in order to meet your business goals.

BUYING RESOURCES

QUICK VOTE

Do you currently use airfoil fans?

Yes

No

Q U I C K V O T E S P O N S O R E D B Y YO U

GLOBAL POWER GROUP MARKETING SOLUTIONS OFFERS CUSTOM MARKETING SOLUTIONS designed to support your marketing objectives and ad program. Let us assist in creating messaging,

design, content marketing, SEO, web development, or event planning. Our integrated approach

enables us to create out-of-the-box marketing elements, campaigns, and strategies to fulfill your

marketing goals.

º With our roots in media, we are knowledgeable in creating effective marketing pieces that

translate into print, mobile, live and online.

º Our affiliation with numerous conferences and exhibitions worldwide provides experience in

driving results for your tradeshow presence.

º As a familiar face in multiple industries, Global Power Group Marketing Solutions excels in

introducing new brands and products to uncharted market segments.

º Access to Global Power Group data resources gives us the intelligence necessary to provide a

thorough competitive analysis – perfect for exploring and navigating new geographic or industry

segments.

From copywriting to design and production, our team creates compelling, specialized, and targeted

messaging that resonates with audiences across new and traditional media platforms.

Speak with your Global Power Group representative about developing your next website; corporate

brochure; tradeshow display, promotional video; print, online, or social campaign; whitepaper or

technical article.

For B2B and industry to industry, we know what works. Partner with Global Power Group Marketing

Solutions - the brand you know and trust - to deliver sound marketing solutions and results.

www.pennwellmarketing.com

STRATEGIZE

� IMPLEMENT

SUCCESS

◎

�

Designing an effective website for your company is crucial. Customers view your website before they contact your sales team. The following ten

tips will provide you with useful suggestions on how to design and develop the perfect website.

10 WEBSITE DEVELOPMENT AND DESIGN TIPS

1. Use Responsive DesignIt is essential that your website is responsive so your visitors

can easily browse and find information, regardless of what

type of device (phone, tablet, desktop, etc.) they are using.

Current web design trends including flat and grid design are

driven by the current shift from elaborate, heavy designs to

clean and simple responsive designs. In addition, responsive

designs are rewarded with better search engine results.

2. Think Like Your Customer.The essence of today’s web is the User Experience. Not

design. Your website really does not need fancy graphics

to create an exquisite user experience. Know who your

target audience is and what their expectations are. Use that

knowledge to create a good user experience. Your website’s

layout should be intuitive and simple. Information, products or

services offered should be readily accessible and easy to scan.

3. Keep Navigation SimpleWhen users land on your website they need to be able to find what they are looking for within five seconds. If they have to search any longer

than that they are going to become frustrated and find another website. Keep your navigation menu as simple as possible. Too many options will

overwhelm your visitors. You need to have a clear path to whatever action it is you want your visitors to complete.

4. Clean Design Is BestYears ago web-design trends were over the top. Animation , graphic intensive sites and flash were all the rage.

Today, clean and simple flat designs are popular. Brands used to go overboard trying to impress visitors with

the latest trends and features. Today’s professionals appreciate and desire a nice, clean layout. Impress your

visitors with your content and offerings. Bombarding them with unnecessary noise not only annoys them, but

it also slows down the load time of your website.

5. Execute Visual HierarchyEvery element on the page cannot carry the same importance so, it shouldn’t carry the same visual weight.

More important elements can be easily distinguished with placement, size and color. Users have short

attention spans. Your content should be broken into easily identifiable and consumable chunks.

W E B S I T E D E S I G N

Designing an effective website for your company is crucial. Customers view your website before they contact your sales team.

The following ten tips will provide you with useful suggestions on how to design and develop the perfect website.

1. USE RESPONSIVE DESIGN

It is essential that your website is responsive so your visitors can

easily browse and find information, regardless of what type of

device (phone, tablet, desktop, etc.) they are using. Current web

design trends including flat and grid design are driven by the

current shift from elaborate, heavy designs to clean and simple

responsive designs. In addition, responsive designs are rewarded

with better search engine results.

2. THINK LIKE YOUR CUSTOMER

The essence of today’s web is the User Experience. Not design.

Your website really does not need fancy graphics to create an

exquisite user experience. Know who your target audience is

and what their expectations are. Use that knowledge to create a

good user experience. Your website’s layout should be intuitive

and simple. Information, products or services offered should be

readily accessible and easy to scan.

3. KEEP NAVIGATION SIMPLE

When users land on your website they need to be able to find

what they are looking for within five seconds. If they have to

search any longer than that they are going to become frustrated

and find another website. Keep your navigation menu as simple

as possible. Too many options will overwhelm your visitors. You

need to have a clear path to whatever action it is you want your

visitors to complete.

4. CLEAN DESIGN IS BEST

Years ago web-design trends were over the top. Animation ,

graphic intensive sites and flash were all the rage. Today, clean

and simple flat designs are popular. Brands used to go overboard

trying to impress visitors with the latest trends and features.

Today’s professionals appreciate and desire a nice, clean

layout. Impress your visitors with your content and offerings.

Bombarding them with unnecessary noise not only annoys them,

but it also slows down the load time of your website.

5. EXECUTE VISUAL HIERARCHY

Every element on the page cannot carry the same importance

so, it shouldn’t carry the same visual weight. More important

elements can be easily distinguished with placement, size and

color. Users have short attention spans. Your content should be

broken into easily identifiable and consumable chunks.

6. KEEP IT FRESH

Content is still king. You don’t want visitors to see outdated

content and think your business isn’t active online. Your site is

your company’s face to the world. Make sure your site shows

that your company is up to date on industry trends and is

actively engaged by regularly creating new content.

7. COLOR

A well thought out color palette can go a long way to enhance

the user experience. Complementary colors create balance and

harmony. Using contrasting colors for the text and background

will increase readability. Vibrant colors create emotion and

should be used sparingly (e.g. for buttons and call to actions).

Last but not least, white space/ negative space is very effective

at giving your website a modern and uncluttered look.

8. USE VIDEO & LARGE IMAGES

Today’s blistering internet speed is beyond the wildest dreams of

the web of 25 years ago. Take advantage of this and put images

and videos to work for you. Videos and images allow customers

to see what your business is about in a highly relatable way that

builds stronger bonds than copy alone.

9. MAKE YOUR CALL TO ACTION OBVIOUS

It’s all about the conversions. Be as obvious as possible. If you

want your user to sign up for something, say so! Tell the user

exactly what you want them to do using action-oriented words

like “learn more” or “download it now.” Your call to action button

shouldn’t look like a billboard on your homepage, but it should

carry enough visual weight to immediately attract the user’s

attention.

10. KEEP IT READABLE

Make sure typography is formatted for the best user experience

possible. Your copy should be significantly darker than your

background, or significantly lighter than your background. Set

your line-height from 1.5 to 1.75 to ensure that lines have enough

room to breathe. Ensure your font size is adequate for your

target audience. Use visual hierarchy. Users scan copy, so make

it easy for them to absorb what you are trying to say. Make use

of headlines, sub-headlines and list structures. In doing so, you

will also benefit from an improved search engine ranking because

search engines LOVE keyword-rich headings.

ICING ON THE CAKE…

Remember, every page is your homepage. You are now receiving

numerous visits to your interior pages. So, treat them as being as

just important as your home page—that even includes your Error

404 pages.

SEARCH MARKETING/SEO SMART PACKAGES

The rules continue to change, has your SEO organic

strategy and tactics changed? We know that SEO

can be a daunting challenge. With our packages,

your website and online presence will become

easy to find. Remove the doubt; select one of our

packages today!

SILVER PACKAGE:

This great starter package is ideal for small to medium size

businesses. Upon implementation, your company’s website will be

optimized for the search engines. Our online experts will create and

manage:

> Keyword research > Initial competetor analysis > On-site optimization > Clean code > Alt tags > Title tags > Meta tags > Site map > Google Analytics installation

> Submission to major search engines and directories

GOLD PACKAGE:

This package takes your website to the next level. We provide

ongoing analysis and insight. You get everything in the silver

package plus:

> Copy editing for SEO purposes (up to 50 web pages) > Internal linking > Landing pages for up to 10 keywords (copy provided by client) > Submission to less popular search engines and directories > Review hosting statistics (if applicable) and Google Analytics

reports/provide insights

> Provide content development and management insight

SEOBOOST YOURWEB TRAFFIC

RATES

Can’t handle the truth about Marketing Automation?

Implementing marketing automation into your business can be overwhelming. Our experienced team will help make the process easier. We work with

all platforms and will assist you in creating content, inventory, customer personas, templates, and html emails. We’ll even assist with branching logic

and drip campaigns. Let us manage your campaigns while you manage your business. Call us so you can get a full night’s rest.

Investment$2,500

Investment$750 per month (max 7 hours per month)

S E A R C H M A R K E T I N G / S E O S M A R T PA C K A G E S

The rules continue to change. Have your SEO organic strategy and tactics changed? We

know that SEO can be a daunting challenge. With our packages, your website and online

presence will become easy to find. Remove the doubt; select one of our packages today!

SILVER PACKAGE:

This great starter package is ideal for small to medium size businesses. Upon implementation, your

company’s website will be optimized for the search engines. Our online experts will create and manage:

º Keyword research

º Initial competitor analysis

º On-site optimization

º Clean code

º Alt tags

º Title tags

º Meta tags

º Site map

º Google Analytics installation

º Submission to major search engines and directories

GOLD PACKAGE:

This package takes your website to the next level. We provide ongoing analysis and insight. You get

everything in the silver package plus:

º Copy editing for SEO purposes (up to 50 web pages)

º Internal linking

º Landing pages for up to 10 keywords (copy provided by client)

º Submission to less popular search engines and directories

º Review hosting statistics (if applicable) and Google Analytics reports/provide insights

º Provide content development and management insight

Can’t handle the truth about Marketing Automation?

Implementing marketing automation into your business can

be overwhelming. Our experienced team will help make the

process easier. We work with all platforms and will assist you

in creating content, inventory, customer personas, templates,

and html emails. We’ll even assist with branching logic and drip

campaigns. Let us manage your campaigns while you manage

your business. Call us so you can get a full night’s rest.

M A X I M I Z E YO U R T R A D E S H O W S U CC E S S B Y P L A N N I N G I N A D VA N C E .

USE THESE GUIDELINES

8-12 MONTHS BEFORE:

º Set sales team objectives

º Book space and start booth design, messaging and

construction

º Identifiy sponsorship opportunities

6-8 MONTHS BEFORE:

º Determine your call to action, ie. request a quote, sign

up for a demo, buy today

º Build landing page to generate show leads/

participation

º Plan booth meetings/activities, demos, promos and

extracurricular activities

º Evaluate and refresh existing promo items, brochures,

business cards, etc.

º Plan social media and web calendar to include tips

and show info

3 MONTHS BEFORE:

º Plan print collateral and follow up on display

production

º Send event invites to VIP prospects and clients

º Plan and start promoting in-booth promos (teasers,

email newsletters and videos)

º Create post-show lead follow-up emails and

marketing content

6-8 WEEKS BEFORE:

º Send press releases and launch pre-show ad

campaign

º Invite prospects to schedule appointments

º Plan existing customer engagement, ie. set breakfast

meetings and floor visits

3 WEEKS BEFORE:

º Send email blast to distribution lists and existing

customers

2 WEEKS BEFORE:

º Collect supplies, tickets and service orders sent to

show

º Ready lead collection and review lead follow-up

strategy

º Have sales team “share” social media posts

DURING THE SHOW:

º Use the event hashtag

º Ask for customer testimonials

º Walk the show floor

º Connect with prospects on LinkedIn

º Ask existing customers to connect you with target

prospects

1 WEEK AFTER:

º Score and follow-up on quality leads

º Implement a drip marketing email campaign

º Gather and assess team and customer feedback

When is Content King?When it has a positive impact on revenue, brand and your company’s position

within the industry.

How do you do that?By telling your story so that it resonates with your marketplace. At PennWell

Marketing Solutions, we work with you to take advantage of your existing

content and technology platform. Or, we help you build this infrastructure to

meet your objectives.

We will help plan a strategic approach, focused on creating and distributing

valuable and relevant information. We will then execute the plan with a

campaign that distributes this content to your segmented audience on a timely

basis. What’s the bottom line? We’ll get your message through all the clutter

by developing, managing, and distributing your content, from beginning to end.

CONTENT MARKETING

For a complete list of our capabilities, please visit pennwellmarketing.com or call

Paul Andrews at 240.595.2352.

4delphiansystems.com

Connecting spaces. Connecting the dots.Humans have a track record for commoditizing every technology and product we invent. The Internet is no exception. Soon the Internet will be so omnipresent that we won’t notice it’s there. After all, we no longer find it necessary to mention that a home or building has indoor plumbing. Why should we bother to mention whether a device has Internet connectivity? Yet, OEMs are still struggling with how to connect their devices to the Internet. All the while, Google’s Chairman Eric Schmidt warns they’ll miss the boat if they don’t move fast.

Our value-add goes well beyond connecting devices with the Internet: We connect users with spaces in a personalized manner. With an eye on the future, our technology gives OEMs an early and formidable competitive advantage.

Chairman Eric Schmidt: “The Internet will disappear”

7www.agiltron.com

Electro-thermal MEMS Based Fiber Optic Components

The wide range of configurations of analog-motion and bi-stable MEMS mirror structures enabled by electro-thermal MEMS actuation provide for great flexibility in designs to reflect or block a collimated optical beam for switching and attenuation components. When used in a VOA, analog motion of the MEMs mirror is used to continuously variably block the optical path by applying an electrical control signal to the electrodes. For optical switching, the MEMS mirror is used to reflect the light beam between two optical paths.

3.1 Fiber optic switches The use of MEMS mirrors in optical switches offers significant optical performance advantages. These are explained by considering the specific 2x2 switch configuration shown schematically in Figure 5, for which a MEMS mirror is simply moved between two discrete positions, one in and one out of the optical path, between two dual-fiber collimating lenses

Figure 5: Schematic diagram of 2x2 switch with a MEMS mirror.

3

Cross-link - MEMS mirror in the optical path

Direct-link - MEMS mirror out of the optical paths

7

System Overview

3.4 Signal Diagram The figure below details how the control signals are propagated to and from the garage door operator.

3

CHAPTER 3: System Overview

Cell Tower

Garage Door Operator

Smart Cellphone

SRG232 controller

Internet

1-5 miles

Cell Signal

Smart Cellphone

Bluetooth

150 ft

The PennWell Advantage We leave nothing to chance, beginning with the development of

high-quality search-optimized content pieces.

Content Development:

> Articles > Social Media Postings > White Papers

> Case Studies > Press Releases > Blogs

We have all the necessary resources to achieve your

success: data, writers, designers, developers, and

strategists.


> Identify Authors > Create Editorial Calendar > Develop Distribution Lists and Channels > Define Keywords

Interested in learning more?

When is Content King?When it has a positive impact on revenue, brand and your company’s position

within the industry.

How do you do that?By telling your story so that it resonates with your marketplace. At PennWell

Marketing Solutions, we work with you to take advantage of your existing

content and technology platform. Or, we help you build this infrastructure to

meet your objectives.

We will help plan a strategic approach, focused on creating and distributing

valuable and relevant information. We will then execute the plan with a

campaign that distributes this content to your segmented audience on a timely

basis. What’s the bottom line? We’ll get your message through all the clutter

by developing, managing, and distributing your content, from beginning to end.

CONTENT MARKETING

For a complete list of our capabilities, please visit pennwellmarketing.com or call

Paul Andrews at 240.595.2352.

4delphiansystems.com

Connecting spaces. Connecting the dots.Humans have a track record for commoditizing every technology and product we invent. The Internet is no exception. Soon the Internet will be so omnipresent that we won’t notice it’s there. After all, we no longer find it necessary to mention that a home or building has indoor plumbing. Why should we bother to mention whether a device has Internet connectivity? Yet, OEMs are still struggling with how to connect their devices to the Internet. All the while, Google’s Chairman Eric Schmidt warns they’ll miss the boat if they don’t move fast.

Our value-add goes well beyond connecting devices with the Internet: We connect users with spaces in a personalized manner. With an eye on the future, our technology gives OEMs an early and formidable competitive advantage.

Chairman Eric Schmidt: “The Internet will disappear”

7www.agiltron.com

Electro-thermal MEMS Based Fiber Optic Components

The wide range of configurations of analog-motion and bi-stable MEMS mirror structures enabled by electro-thermal MEMS actuation provide for great flexibility in designs to reflect or block a collimated optical beam for switching and attenuation components. When used in a VOA, analog motion of the MEMs mirror is used to continuously variably block the optical path by applying an electrical control signal to the electrodes. For optical switching, the MEMS mirror is used to reflect the light beam between two optical paths.

3.1 Fiber optic switches The use of MEMS mirrors in optical switches offers significant optical performance advantages. These are explained by considering the specific 2x2 switch configuration shown schematically in Figure 5, for which a MEMS mirror is simply moved between two discrete positions, one in and one out of the optical path, between two dual-fiber collimating lenses

Figure 5: Schematic diagram of 2x2 switch with a MEMS mirror.

3

Cross-link - MEMS mirror in the optical path

Direct-link - MEMS mirror out of the optical paths

7

System Overview

3.4 Signal Diagram The figure below details how the control signals are propagated to and from the garage door operator.

3

CHAPTER 3: System Overview

Cell Tower

Garage Door Operator

Smart Cellphone

SRG232 controller

Internet

1-5 miles

Cell Signal

Smart Cellphone

Bluetooth

150 ft

The PennWell Advantage We leave nothing to chance, beginning with the development of

high-quality search-optimized content pieces.


> Articles

> Social Media Postings > White Papers

> Case Studies

> Press Releases > Blogs

We have all the necessary resources to achieve your

success: data, writers, designers, developers, and

strategists.


> Identify Authors > Create Editorial Calendar > Develop Distribution Lists and Channels > Define Keywords


CO N T E N T M A R K E T I N G


We have all the necessary resources to achieve your success:

Data, writers, designers, developers, and strategists.

For a complete list of our capabilities

please visit pennwellmarketing.com or

call your PennWell representative.

WHEN IS CONTENT KING?When it has a positive impact on revenue, brand and your company’s position within the industry.

HOW DO YOU DO THAT?By telling your story so that it resonates with your marketplace. At PennWell Marketing Solutions,

we work with you to take advantage of your existing content and technology platform. Or, we

help you build this infrastructure to meet your objectives. We will help plan a strategic approach,

focused on creating and distributing valuable and relevant information. We will then execute the

plan with a campaign that distributes this content to your segmented audience on a timely basis.

What’s the bottom line? We’ll get your message through all the clutter by developing, managing,

and distributing your content, from beginning to end.

THE PENNWELL ADVANTAGE

We leave nothing to chance, beginning with the development of high-quality search-optimized

content pieces.

CONTENT DEVELOPMENT:

º Articles

º Social Media Postings

º White Papers

º Case Studies

º Press Releases

º Blogs

CONTENT DEVELOPMENT:

º Identify Authors

º Create Editorial Calendar

º Develop Distribution Lists and Channels

º Define Keywords

P R O D U C T S P E C I F I C AT I O N S

PRINT EDITIONS

º See print mechanical specifications

on the following pages.

DIGITAL EDITIONS

º Sponsorship & Advertising Enhancements

DIGITAL DISPLAY ADVERTISING

Contact your local sales representative

for digital display advertising specifications.

º Leaderboard/Anchor

º Site Sponsor

º Skyscraper

º Topic Center

º Slideshow

HIGH-IMPACT ADS

º Pushdown

º Welcome

º AdFlex

CONTENT MARKETING

º Technical Digest

º White Paper Premium

º Next Generation Webcast


º Native Advertising

VIDEO

º Conference Showcase: Client Hosted

º Conference Showcase: Editorial Hosted

º Conference Showcase: Pro Hosted

º Industry Spotlight: Hosted

º Industry Spotlight: Non-Hosted

º Hosted Video

º Video Pre-Roll:

Single-Player

º Video Pre-Roll:

Gallery-Player

º Custom Video Channel

º Video White Paper

º Video Sponsorship

ORCHESTRATE

º Audience Extension/Retargeting

eNEWSLETTERS

º Topic-Specific

º Industry

º Product Resource

EMAIL LIST RENTAL

º PennTarget

ADDITIONAL OPPORTUNITIES

º Buyer's Guide/Directories

º Polls

º Classifieds & Jobs

Global Power Group Marketing Solutions

http://www.pennwell.com/marketing-solutions/advertise/products/digital-edition-advertising.html

http://prod.pennwell.com/marketing-solutions/advertise/products/pushdown-ad.html

http://prod.pennwell.com/marketing-solutions/advertise/products/welcome-pg-sponsor.html

http://prod.pennwell.com/marketing-solutions/advertise/products/adflex-sponsor.html

http://www.pennwell.com/marketing-solutions/advertise/products/editorial-guide.html

http://prod.pennwell.com/marketing-solutions/advertise/products/white-papers-premium.html

http://prod.pennwell.com/marketing-solutions/advertise/products/webcast.html

http://www.pennwell.com/marketing-solutions/advertise/products/social-media-boost.html

http://prod.pennwell.com/marketing-solutions/advertise/products/native-advertising.html

http://prod.pennwell.com/marketing-solutions/advertise/products/conference-showcase-client-hosted.html

http://prod.pennwell.com/marketing-solutions/advertise/products/conference-showcase-editorial-hosted.html

http://prod.pennwell.com/marketing-solutions/advertise/products/conference-showcase-pro-hosted.html

http://www.pennwell.com/marketing-solutions/advertise/products/industry-spotlight-hosted.html

http://www.pennwell.com/marketing-solutions/advertise/products/industry-spotlight-hosted.html

http://www.pennwell.com/marketing-solutions/advertise/products/hosted-video.html



http://prod.pennwell.com/marketing-solutions/advertise/products/topic-specific-enewsletter-ad.html

http://prod.pennwell.com/marketing-solutions/advertise/products/industry-enewsletter-ad.html

http://prod.pennwell.com/marketing-solutions/advertise/products/buyers-guide-listing-online-bg.html

http://prod.pennwell.com/marketing-solutions/advertise/products/contests-surveys-polls.html

http://prod.pennwell.com/marketing-solutions/advertise/products/classified-ad.html

http://www.pennwellmarketing.com/

GLOBAL POWER GROUP MAGA ZINE MECHANICAL SPECIF ICAT IONS

SUPPLYING PRINT AD MATERIAL FOR PENNWELL MAGAZINESPennWell prefers ad material to be supplied as PDFs with

PDF/X-1a format option. We also accept ads built in these

programs: InDesign, PageMaker, Quark, Illustrator, Freehand,

PDF and Photoshop. Please supply all fonts, images and

artwork with ads supplied in these applications. PennWell

does not accept ads built in Microsoft Word, Microsoft

Publisher, PowerPoint or Corel Draw.

All images must be CMYK (not RGB) and have a resolution of

300 dpi. We cannot guarantee good quality reproduction if

these formats are not met. All fonts must be embedded in all

graphics. Color images must not be supplied as EPS with JPG

encoding as these will print as grayscale.

PennWell requires a high-resolution color proof of supplied

ads to guarantee ad reproduction. This applies even on

uploaded materials. If PennWell is not supplied with this

proof we cannot guarantee ad reproduction.

For complete PennWell specifications, see the “instructions”

at our upload site: http://digitalads.pennwell.com

SUBMISSION PROCESS

ELECTRONIC SUBMISSION

See http://digitalads.pennwell.com for complete

electronic specs.

UPLOAD SITE INSTRUCTIONS

º Files should be stuffed or zipped prior to uploading.

º Log on to http://digitalads.pennwell.com.

º Select "Print Material."

º Select the magazine you are advertising with in the

magazine scroll-down menu.

º Fill in the appropriate information

º Select "upload the ad."

Files will need to be stuffed or zipped prior to uploading.

Log on to http://digitalads.pennwell.com. Select the

magazine you are advertising with in the magazine scroll-

down menu. Fill in the appropriate information and select

“upload the ad.”

Email files smaller than 10MB to:

[email protected]

Please include magazine name and

issue date in the subject line.

FULL PAGE SPREAD*

TRIM: 16˝ x 10.5˝ (406mm x 267mm)

BLEED: 16.25˝ x 10.75˝ (413mm x 273mm)

LIVE AREA: 15˝ x 9.5˝ (381mm x 254mm)

FULL PAGE*

TRIM: 8˝ x 10.5˝ (203mm x 267mm)

BLEED: 8.25˝ x 10.75˝ (210mm x 273mm)

LIVE AREA: 7˝ x 9.5˝ (178mm x 241mm)

2/3 PAGE VERTICAL*

BLEED: 5.25˝ x 10.75˝ (133mm x 273mm)

LIVE AREA: 4.5˝ x 9.5˝(114mm x 241mm)

1/2 PAGE HORIZONTAL*

BLEED: 8.25˝ x 5.5˝ (210mm x 140mm)

LIVE AREA: 7˝ x 4.875˝ (178mm x 124mm)

1/2 PAGE VERTICAL*

BLEED: 4.125˝ x 10.75˝ (105mm x 273mm)

LIVE AREA: 3.375˝ x 9.5˝ (86mm x 241mm)

1/2 PAGE ISLAND

BLEED: 5.25˝ x 8.25˝ (133mm x 210mm)

LIVE AREA: 4.5˝ x 7.375˝ (114mm x 187mm)

1/3 PAGE SQUARE

LIVE AREA: 4.5˝ x 4.875˝ (114mm x 124mm)

1/3 PAGE HORIZONTAL

LIVE AREA: 7˝ x 3.3125˝ (178mm x 84mm)

1/3 PAGE VERTICAL

LIVE AREA: 2.25˝ x 9.5˝ (57mm x 241mm)

1/4 PAGE VERTICAL

LIVE AREA: 3.375˝ x 4.875˝ (86mm x 124mm)

HALF PAGE SPREAD*

TRIM: 16˝ x 5.25˝ (406mm x 133mm)

BLEED: 16.25”x 5.5” (413mm x 140mm)

LIVE AREA: 15˝ x 5” (381mm x 127mm)

All text, logos, borders and boxes that do not bleed should stay

within the live area.

*Renewable Energy World limited to these dimensions only

GLOBAL POWER GROUP INTERNAT IONAL MECHANICAL SPECIF ICAT IONS

SUPPLYING PRINT AD MATERIAL FOR PENNWELL MAGAZINESPennWell prefers ad material to be supplied as PDFs with

PDF/X-1a format option. We also accept ads built in these

programs: InDesign, PageMaker, Quark, Illustrator, Freehand,

PDF and Photoshop. Please supply all fonts, images and

artwork with ads supplied in these applications. PennWell

does not accept ads built in Microsoft Word, Microsoft

Publisher, PowerPoint or Corel Draw.

All images must be CMYK (not RGB) and have a resolution of

300 dpi. We cannot guarantee good quality reproduction if

these formats are not met. All fonts must be embedded in all

graphics. Color images must not be supplied as EPS with JPG

encoding as these will print as grayscale.

PennWell requires a high-resolution color proof of supplied

ads to guarantee ad reproduction. This applies even on

uploaded materials. If PennWell is not supplied with this

proof we cannot guarantee ad reproduction.

For complete PennWell specifications, see the “instructions”

at our upload site: http://digitalads.pennwell.com

SUBMISSION PROCESS

ELECTRONIC SUBMISSION

See http://digitalads.pennwell.com for complete

electronic specs.

UPLOAD SITE INSTRUCTIONS

º Files should be stuffed or zipped prior to uploading.

º Log on to http://digitalads.pennwell.com.

º Select "Print Material."

º Select the magazine you are advertising with in the

magazine scroll-down menu.

º Fill in the appropriate information

º Select "upload the ad."

Files will need to be stuffed or zipped prior to uploading.

Log on to http://digitalads.pennwell.com. Select the

magazine you are advertising with in the magazine scroll-

down menu. Fill in the appropriate information and select

“upload the ad.”

Email files smaller than 10MB to:

[email protected]

Please include magazine name and

issue date in the subject line.All text, logos, borders and boxes that do not bleed should stay within the live area.

*Please allow a 15mm text-free gutter in the centre of spreads

DOUBLE PAGE SPREAD*

TRIM: 420mm x 297mm

BLEED: 430mm x 307mm

LIVE AREA: 390mm x 267mm

FULL PAGE

TRIM: 210mm x 297mm



1/2 PAGE HORIZONTAL


1/2 PAGE VERTICAL


1/2 PAGE ISLAND


1/3 PAGE SQUARE


1/3 PAGE HORIZONTAL


1/3 PAGE VERTICAL


1/4 PAGE VERTICAL


HALF PAGE SPREAD*

TRIM: 420mm x 122mm



P E N N W E L L CO N TA C T S

http://www.power-eng.com/index/advertise.html

http://www.powerengineeringint.com/index/advertise.html

http://www.decentralized-energy.com/index/advertise.html

http://www.elp.com/index/advertise.html

http://www.elp.com/index/advertise.html

http://www.utilityproducts.com/advertise.html

http://www.renewableenergyworld.com/advertising.html

http://www.hydroworld.com/index/advertise/contact.html

https://www.hubs.com/power/advertise

Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified

business-to-business media and marketing services company that provides quality content and

integrated marketing solutions for the following industries: Oil & gas, electric power generation and

delivery, hydropower, renewable energy, water and wastewater, lasers and optoelectronics, fiber-

optics, cabling, broadband, aerospace electronics, LEDs and lighting, fire and emergency services,

and dental. PennWell publishes over 150 print and online magazines and newsletters, conducts 40

conferences and exhibitions around the world, and has an extensive offering of books, maps, websites,

research and database services. In addition to PennWell's headquarters in Tulsa, Oklahoma, the

Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; San Diego,

California; Fairlawn, New Jersey; and Hong Kong, China. For additional information about PennWell, visit

www.pennwell.com.

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