Power of Social Media

Rein Hof, Dutch Police

She was about to turn 16…

So she invited some friends …

Which invited their friends…

She pulled back her invitation, but…

6

200.000 invited, 40.000 “going”

Atmosphere turned hostile

Teenagers vs. police

Alcohol & violence

1 januari 2013

Titel presentatie / Organisatieonderdeel

10

Massive damage at local stores

11

Egyptian revolution in 2011

1 januari 2013

Titel presentatie / Organisatieonderdeel

12

“End the regime”

14

Taking pictures

Using Twitter & Facebook to spread the message

16

“The power of the people is greater

than the people in power”

World leaders praise the achievement

Dell’s Social Media centre

Gatorate’s Social Media centre

Officials cannot ignore social media

Mayor of Haren resigns after Haren-debacle

Recommendations by Cohen

1. Clear communication strategy

2. Planning & organizing in advance

3. Social media monitoring

4. Clear intervention policy

Why social media monitoring?

Content tellswhat to expect

Finding the needle

Twitter & Facebook are growing

Facebook

How can we effectively monitor?

TweetDeck?

HuiteSuite?

Monitoring @ Serious Request

Old market

Glass House

Celebration at night

1.2 million tweets

Crowd Control Room

We used…

Powered by:

Real-time monitoring

Twitcident: dashboard

Twitcident: social map

Twitcident helped us

to detect

Overcrowding

Suicide threat

Jovial & succesful event

Thank you!

Rein HofDutch Police

Rein.Hof@twente.politie.nl@rwh_at