Presentation rein hof_power_of_social_media
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Power of Social Media Rein Hof, Dutch Police
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Transcript of Presentation rein hof_power_of_social_media
Power of Social Media
Rein Hof, Dutch Police
She was about to turn 16…
So she invited some friends …
Which invited their friends…
She pulled back her invitation, but…
6
200.000 invited, 40.000 “going”
Atmosphere turned hostile
Teenagers vs. police
Alcohol & violence
1 januari 2013
Titel presentatie / Organisatieonderdeel
10
Massive damage at local stores
11
Egyptian revolution in 2011
1 januari 2013
Titel presentatie / Organisatieonderdeel
12
“End the regime”
14
Taking pictures
Using Twitter & Facebook to spread the message
16
“The power of the people is greater
than the people in power”
World leaders praise the achievement
Dell’s Social Media centre
Gatorate’s Social Media centre
Officials cannot ignore social media
Mayor of Haren resigns after Haren-debacle
Recommendations by Cohen
1. Clear communication strategy
2. Planning & organizing in advance
3. Social media monitoring
4. Clear intervention policy
Why social media monitoring?
Content tellswhat to expect
Finding the needle
Twitter & Facebook are growing
How can we effectively monitor?
TweetDeck?
HuiteSuite?
Monitoring @ Serious Request
Old market
Glass House
Celebration at night
1.2 million tweets
Crowd Control Room
We used…
Powered by:
Real-time monitoring
Twitcident: dashboard
Twitcident: social map
Twitcident helped us
to detect
Overcrowding
Suicide threat
Jovial & succesful event
