Presentation rein. could i have known it
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Could I have known it?
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Presentation at the IRR Controleroom communications congres at Vienna 2013
Transcript of Presentation rein. could i have known it
Could I have known
it?
I am…
@Rwh_at
/reinhof
Social Media Revolution
A Wake Up Call
Do you remember April 20, 1999?
Do you remember..?
Eric Harris (18) en Dylan Klebold (17)
The Shooting
Could I have known this?
They made a movie for a schoolproject..
Even had an Internet site..
Finding the needle…
Target Store
Tekst
Anyone gone to a Festival..?
15
Open Air ???
Anyone gone to a Festival..?
16
Bad weather..
17
Catastrophic results
18
Could I have known this?
Early Warning Signs?
20
Intensity: heavy, bizarre, extreme…Impact: hailstones, crecking trees
Weather: Storm, cloud-burst, wind, ….Cities: Brussels, Gent, Hasselt, …
Semantics prior to the incident:
Where did the Tweets come from?
21
People tweet about what they see..
22
Geotag Tweets..
24
She was about to turn 16… (2012)
So she invited some friends …
And they invited their friends…
A lot of people came… But:
It became Hostile
Alcohol & violence
1 januari 2013
Titel presentatie / Organisatieonderdeel
30
Massive damage at local stores
31
So: Could I have known this?
Tweets
Network
Mayor of Haren resigns after Haren-debacle
Recommendations by Cohen
1. Clear communication strategy
2. Planning & organizing in advance
3. Social media monitoring
4. Clear intervention policy
Monitoring @ Serious Request
Old market
Glass House
Celebration at night
Twitcident: dashboard
1.2 million tweets
Crowd Control Room
Twitcident helped us
to detect
Overcrowding
Suicide threat
Succesfull event
Speed of social Media
Speed of social Mediafebruari 25, 2009
Speed of social MediaJuly 7, 2011
Again: Could I have known this?
It took some time…
Dell’s Social Media centre
Gatorate’s Social Media centre
Structural versus Incident
Question:
• Do you need to / want to monitor Social Media structural?
• Or is monotoring during an incident the only / best option?
from a Controle Room perspective..
How could I know?
Airplane crash Amsterdam
Different kind of Monitoring?
Structural. Trying to find the needle in the haystack.
Event. You know something (big) is (going to be) organized
Incident. No sign. Inmediate action needed.
So, where do you monitor this? Controleroom?
Different kind of Monitoring?
I beleive that monitoring and trying to find information is not exclusive a controleroom issue.
What matters is…
