Could I have known

it?

I am…

@Rwh_at

/reinhof

Social Media Revolution

A Wake Up Call

Do you remember April 20, 1999?

Do you remember..?

Eric Harris (18) en Dylan Klebold (17)

The Shooting

Could I have known this?

They made a movie for a schoolproject..

Even had an Internet site..

Finding the needle…

Target Store

Tekst

Anyone gone to a Festival..?

15

Open Air ???

Anyone gone to a Festival..?

16

Bad weather..

17

Catastrophic results

18

Could I have known this?

Early Warning Signs?

20

Intensity: heavy, bizarre, extreme…Impact: hailstones, crecking trees

Weather: Storm, cloud-burst, wind, ….Cities: Brussels, Gent, Hasselt, …

Semantics prior to the incident:

Where did the Tweets come from?

21

People tweet about what they see..

22

Geotag Tweets..

24

She was about to turn 16… (2012)

So she invited some friends …

And they invited their friends…

A lot of people came… But:

It became Hostile

Alcohol & violence

1 januari 2013

Titel presentatie / Organisatieonderdeel

30

Massive damage at local stores

31

So: Could I have known this?

Tweets

Network

Mayor of Haren resigns after Haren-debacle

Recommendations by Cohen

1. Clear communication strategy

2. Planning & organizing in advance

3. Social media monitoring

4. Clear intervention policy

Monitoring @ Serious Request

Old market

Glass House

Celebration at night

Twitcident: dashboard

1.2 million tweets

Crowd Control Room

Twitcident helped us

to detect

Overcrowding

Suicide threat

Succesfull event

Speed of social Media

Speed of social Mediafebruari 25, 2009

Speed of social MediaJuly 7, 2011

Again: Could I have known this?

It took some time…

Dell’s Social Media centre

Gatorate’s Social Media centre

Structural versus Incident

Question:

• Do you need to / want to monitor Social Media structural?

• Or is monotoring during an incident the only / best option?

from a Controle Room perspective..

How could I know?

Airplane crash Amsterdam

Different kind of Monitoring?

Structural. Trying to find the needle in the haystack.

Event. You know something (big) is (going to be) organized

Incident. No sign. Inmediate action needed.

So, where do you monitor this? Controleroom?

Different kind of Monitoring?

I beleive that monitoring and trying to find information is not exclusive a controleroom issue.

What matters is…

Thank you!

Rein HofDutch Police

Rein.Hof@twente.politie.nl@rwh_at