Started as a book Business …

The Success Story

… Has now moved forward

… Subsidiaries

Distribution channel

No More Hard Bound Books

Kindle !!

The

n Wha

t ?

Indian brand wars

The path Ahead…..

What else can Amazon

do?

Recap

The Success

StoryWhat

else can Amazon

do?

Started as a book

Business……… Distribution channel

Created by Viniva Jaiswal, IBS Hyderabad, during a marketing internship, by Prof. Sameer Mathur, IIM Lucknow.

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