Post on 12-Jul-2015
mobile payments in Spain
Alberto López - Braintree_Dev. alberto.lopez@getbraintree.com
@AlbertusLM / @Braintree_Dev.
1. history
20142010
1997
Mobile Commerce Forum
1999
Smart Money i-Mode
2000
2001
Pizzacast (Domino’s Pizza)
2002
Billing System
2005
2006
Payments by SMS
2007
first iPhone
Billing Platforms
2008
HTC Dream
2009
$USD 69 Billion
2010
Mercedes-Benz comprado a través de móvil
USD$ 240K
5 billones de conexiones desde móvil
2011
$USD 240 Billion
2014
v.zero
$USD 350 Billions
2. mobile devices in Spain
goo.gl/nUgGUh
# of mobile devices
85% (3,2M)
% purchases made from mobile
14% from total online purchases
src: OBS Online Business School
% purchases from mobile
1.290 M € in 2014
src: OBS Online Business School
€ mCommerce
x~300% more than 2012
src: OBS Online Business School
growth
xx 11%
type of mobile device
25%
4,19M
52,3% 47,7%
gender of customers
@Braintree_Dev @AlbertusLM
no more statistics
3. types of mobile payment
mCommerce mPayments mWallet
mCommerce mPayments mWallet
advices to c
hoose a good
mobile
payment
this is not a catalog of best practices
https://flic.kr/p/4Z39YK
@Braintree_Dev @AlbertusLM
problem: friction
http://goo.gl/FjH8my@Braintree_Dev @AlbertusLM
add to cart
fill in info & pay
confirmation and receipt
add to cart
one click
confirmation and receipt
PAY
1.
2.
3.
1.
2.
3.
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checkout experience
Amazing jewellery store
@Braintree_Dev @AlbertusLM
Merchant app
PayPal app
Merchant app
One Touch Technology ™ Advice
Merchant app
PayPal app
Merchant app
One Touch Technology ™ Advice
Merchant app
PayPal app
Merchant app
One Touch Technology ™ Advice
Merchant app
PayPal app
Merchant app
One Touch Technology ™ Advice
security
http://goo.gl/5HW4wC@Braintree_Dev @AlbertusLM
Advice
fast check your app
your app
silent check
Advice
Advice
¿true? secure payment method
really safe payment method
Advice
sole solution
Advice
global payment method
Advice
balance
http://goo.gl/y0Urto
# of payment methods costs
Advice
https://flic.kr/p/5ZXNah
integration time
@Braintree_Dev @AlbertusLM
https://flic.kr/p/9tLMcZ
simple integration
Advice
equilibriumhttp://mrg.bz/0NrIry
postintegration management
# of payment methods
type of payment
cost of integration
Advice
type of integration
http://goo.gl/u7RB5S@Braintree_Dev @AlbertusLM
webview vs. native
webview vs. native
multiplatform
web based
server integration
no approval required
good performance
different for each O.S,
robust
approval required
native module
Advice
payment providers
http://mrg.bz/lHzAJE@Braintree_Dev @AlbertusLM
webview
multicurrency
money transfers
subscriptions
fee per transaction
webview
multicurrency
credit / debit cards
fee per transaction
native module for iOS &
Android
webview (express checkout)
multicurrency
debit / credit cards
bank account
PayPal balance
local payment methods
marketplace
global
fee per transaction
subscriptions
webview
multicurrency
payment gateways
monthly fee and/or fee per
transaction
subscriptions
webview
multicurrency
digital wallet of customers
webview
subscriptions
card in vault
complex integration
monthly fee and/or per
transaction
native module for iOS &
Android
subscriptions
debit & credit cards
global
fee per transaction
Banco Popular & Evo payments
webview
debit & credit cards
montly fee and / or per
transaction
checkout by Amazon philosophy
multicurrency
webview
monthly fee
debit & credit cards
fee per transaction
native module iOS & Android
subscriptions
debit & credit cards
fee per transaction
webview
subscriptions
debit & credit cards
fee per transaction
native module iOS & Android
iOS native module
multicurrency
inApp
one click payment
digital wallet
off & online payment
fee per transaction
global
native module iOS & Android
multicurrency
marketPlace
subscriptions
apple Pay & Bitcoin
One Click Technology™
card in vault
fee per transaction
global
PayPal & Venmo
Where are inApp
payments?
@Braintree_Dev @AlbertusLM
Payments made within mobile applications to pay digital services.
mCommerce mPayments mWallet
NFCnear field communication
mobile at Point of sale
QRCode
mobile at Point of sale
Biometry
&
mobile at Point of sale
Geolocation
mobile at Point of sale
Mobile TPV
mobile as Point of sale
Direct carrier billing
R.I.P.using the bill
mCommerce mPayments mWallet
digital wallets
@Braintree_Dev @AlbertusLM
NFC Devices
debit & credit cards
gift cards
loyalty cards
P2P
Android devices only
online & offline
NFC Devices
Touch ID
Apple Watch
loyalty cards
iOS devices
online & offline
credit & debit cards
Android, iOS & Windows Phone
One Click Technology™
debit & credit cards
bank accounts
local payment methods
PayPal balance
P2P
online & offline
Android & iOS
One Click Technology™
debit & credit cards
Venmo Balance
bank accounts
P2P
online
VISA digital wallet
debit & credit VISA cards
online
Android & iOS
debit & credit cards
loyalty cards
online & offline
in “La Caixa” Mobile app
P2P
online
Amazon Store, iOS & Android
debit & credit cards
Amazon gift cards
online
Android & iOS
debit & credit cards
BBVA bank account
online & offline
only web
For Business in China
debit & credit cards
bitcoin.org
4. future
@Braintree_Dev @AlbertusLM
>26 Billion IoT devices by 2020gartner.com/newsroom/id/2636073 (2013)
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
Nymi Heartbeat Identification http://getnymi.com/
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
DNA as data warehouse700 Terabytes of data in a gram of DNA
ppd.io/dna-data-storage
@Braintree_Dev @AlbertusLM
@Braintree_Dev @AlbertusLM
¿future?
Alberto López - Braintree_Dev.
alberto.lopez@getbraintree.com
@AlbertusLM / @Braintree_Dev