Final - mCommerce
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Transcript of Final - mCommerce
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Group 2:Aarti Khatwani Animesh Gupta Ninad Karandikar Shresth Bharti
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Question no. 1:
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What is M-Commerce?The buying and selling of goods and services through wireless
handheld devices such as mobile phones, tablets and personal digital
assistants (PDAs)
As content delivery over wireless devices becomes faster, more secure,
and scalable, there is wide speculation that m-commerce will surpass wireline e-
commerce as the method of choice for digital commerce transactions.
Industries affected by m-commerce include:
Financial services, which includes mobile banking
Telecommunications Service/retail, as consumers are given the ability to place and pay for orders on-
the-fly
Information services, which include the delivery of financial news, sports figures
and traffic updates to a single mobile device
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Question no. 2:
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Consumer behavior and M-Commerce Changing the way people buy:
Trade doubler surveyed more than 2,000 smartphone users across the UK, France,
Germany and Sweden, 71 per cent use their device to research potential purchases,
while 53 per cent buy goods and services other than downloads on their phone.
In the Indian context:
India has over 800 Million Mobile connections.
According to a survey conducted by Buzz city: 35% of users arent aware of the basic mobile transactions available on their phone
Unlike the ratio in generic Internet adoption, the demographics are very different in
mobile surfing.
The proportion of mature users across the globe is growing; 15% are now over 35.The influence of this group is disproportionately high when mobile purchases are
made
In the past six month, users aged over 35 years made 19% of travel-related
purchases, 23% of grocery purchases and 21% of household utility payments
globally
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When it comes to the type of transactions that are being made
these are wide-ranging:
Services to stay connected
Entertainment and lifestyle items such as books, music and movies for
home delivery as well as gadgets are all regularly purchased items,
notable are Nigeria (31%), India (28%), UK (20%) and US (14%) all avidly
buying these via their phones
Travel consumers are keen to use their handsets to buy tickets and
source hotel accommodation with growing usage in Saudi Arabia (21%),
France (13%), Germany (11%), India (14%), South Africa (11%) and UK
(10%)
Consumers are willing to adopt services like m-wallet provided
technology efficient and safer transactions is put into place.
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Question no. 3:
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What do you expect from m-Commerce in
addition to e-commerce?
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Question no. 4:
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Challenges
User psychology and awareness
Security concerns
Open access Lack of high-speed connections
Lack of advanced handsets in rural areas
Literacy (needed to transact)
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Challenges
Heterogeneous environment
Know-your-customer (KYC) norms
Imbalance between service providers andnetwork operators
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Question no. 5:
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Potential of mCommerce
M-PESA Depositing, withdrawing, or transferring money,
buying prepaid airtime, etc
G-CASH Send remittances, make donations, settle loans,
and pay bills
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The Future...?
Near field communication (NFC) http://www.youtube.com/watch?v=fXdWd2i6v-8
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Q ti 6
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Question no. 6:
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Key Statistics
In Japan, 20% of online commerce is
transacted through the mobile phone
China has an m-commerce level of
12%, which has been attributed to the
high percentage of mobile-only
Internet users
No. of mobile only Internet users is
expected to be over 50% in India by
2015
About 15-20% of overall e-commerce
in 2015 happening through the mobilephone is a distinct possibility
Advantages over traditional channels
Anytime, Anywhere Shopping
Location based services
Enhanced in-store shopping
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Mobile Wallet
Airtels mWallet Service Airtel Money
The mobile wallet service is functional
only in Gurgaon and Chennai.
Airtel has partnered with 2,200
merchants in Delhj NCR
Customers using airtel money will also be
able to avail exclusive discounts and offersat various merchant outlets in the market.
Highlights the fact that India has moved
from the usage of cash to credit cards now
to the mobile phone
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Wy Wallet Service
WyWallet offers 97% of Swedish mobile phone users
the ability to make funds transfers, online and SMS
payments today and will include support for NFC
payments from 2013
Advantages
Transfer funds to other customers of Telia, Tele2,
Telenor and Three
Pay via SMS for services such as public transport
Make mcommerce transactions
Top up prepaid card accounts